BLANC FUJI × Skincare Brand "CHRISTINA" Collaboration Project Starts

BLANC Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Takuya Yamanaka; hereinafter "the Company"), which produces and operates nature-harmonizing hotels, will begin a tie-up project with the professional skincare brand "CHRISTINA" starting May 11, 2026 (Monday). This initiative involves providing CHRISTINA's skincare trial sets (100 sets in total, weekdays only), which are supported by many celebrities and models with high beauty awareness, free of charge to guests staying at "BLANC FUJI," a nature-harmonizing hotel operated by the Company, and requesting their cooperation with a usage survey. We aim to enhance the luxurious experience in nature with high-quality skincare, making guests' stays more enriching. BLANC FUJI × CHRISTINA Skincare Trial Set (Image) ■ Background of Introduction BLANC FUJI provides an essential stay experience away from daily life, based on the concept of "feeling nature with all five senses and experiencing 'space'." As a place for retreat to refresh mind and body in nature, we sought ways to further enrich the accommodation experience. We focused on how the context of "improving skin condition" through skincare deeply resonates with the world view of BLANC FUJI. Meanwhile, CHRISTINA, as a professional brand developed primarily through aesthetic salons and beauty clinics, was looking for opportunities for more people to experience authentic skincare. The deep resonance between luxurious experiences in nature and skincare provided an excellent opportunity to encounter a different brand in the non-daily space of travel. This collaboration was realized, aligning with the rising trend of "travel x beauty" known as beauty tourism in recent years. ■ Project Overview Project Name BLANC FUJI × CHRISTINA Skincare Trial Experience Period From May 11, 2026 (Monday) *Ends once 100 trial sets have been distributed (weekdays only) Location BLANC FUJI (Fujiyoshida City, Yamanashi Prefecture) Target BLANC FUJI hotel guests (who wish to participate) Content Provided LINE REPAIR HYDRA THERASKIN (Teraskin) (serum) sample pouch, 3-piece set + usage survey Distribution Method Announced and handed over by staff at check-in. Survey collected at check-out. ■ About CHRISTINA CHRISTINA is a professional skincare brand originating from Israel. With over 40 years of skin research, it offers a diverse range of treatments and product lines tailored to various skin types and concerns. It is available in over 70 countries worldwide, primarily through aesthetic salons and beauty clinics. In Japan, it has gained support as "skincare committed to results," proposing fundamental skin improvement combining home care and professional treatments. It is a brand highly favored by many celebrities and models with high beauty awareness. Brand website: https://christinajapan.com/ CHRISTINA ■ Products included in the trial set LINE REPAIR HYDRA THERASKIN (serum) sample pouch CHRISTINA's long-selling serum supports skin's moisture balance with encapsulated hyaluronic acid, leading to firm, plump skin. CHRISTINA Skincare Trial Set (Image) ■ BLANC FUJI Comment BLANC Co., Ltd. / Marketing Division / Marketing Team Leader, Tokiya Mizukami "We are confident that by adding the new experience axis of CHRISTINA's skincare to 'travel that feels nature with all five senses,' which BLANC FUJI values, guests' stays will be further enriched. We hope you will enjoy the time spent caring for your skin amidst nature." ■ CHRISTINA Comment CHRISTINA JAPAN Co., Ltd. / Brand Marketing Division, Ryota Takahashi "Through this initiative, we are delighted to offer the CHRISTINA skincare experience along with the special time spent in nature. We hope that this stay will be an opportunity for more people to experience CHRISTINA's aesthetic treatments and take a new step towards better skin. We will continue to strive to create valuable experiences." ■ CHRISTINA HOUSE Store Information Store Name: CHRISTINA HOUSE Tokyo Address: Gaien Building 1F, 2-23-8 Minami Aoyama, Minato-ku, Tokyo 107-0062 TEL: 03-6447-2357 Store