A New Chapter Celebrating with 300-Year-Old Sake 'Shichiken' and Wild Boar Roast. New Yatsugatake Hotel 'BLANC YATSUGATAKE' Grand Opens on April 24 as a Hub for Regional Coexistence.
The nature-integrated hotel 'BLANC YATSUGATAKE' will grand open in Yamanashi on April 24. It aims to be a platform for regional revitalization through deep partnerships with local brands like the historic Shichiken brewery, local hunters, and organic farmers.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 01:09 (13h 37m after Collected)
The mirror-breaking ceremony of the 1750-established sake brewery 'Shichiken,' wild boar roast directly from local hunters, and vegetables from organic farmers—on April 18, three representative brands of Yamanashi gathered in the forests of Yatsugatake to celebrate a new beginning.
A sake brewery with 300 years of history, sustainable hunting, and agriculture focused on soil health—these brands, each facing regional challenges, came together under the vision of a hotel that is 'more than just a place to stay.' BLANC YATSUGATAKE will finally celebrate its grand opening on Friday, April 24. BLANC Co., Ltd., which develops nature-integrated hotels, is launching this new base in Yatsugatake, Yamanashi.
At the reception party on April 18, CEO Yamanaka shared 'three requests' to grow BLANC YATSUGATAKE together with the community: 1. Give honest feedback to improve the facility; 2. Look at the activities of the staff who are taking on challenges here; 3. Spread the charm of BLANC YATSUGATAKE in your own words. The determination to become a 'platform for regional coexistence' where everyone involved plays a leading role was met with warm applause.
Following this, Executive Officer and Designer Hiramoto explained the design philosophy that maximizes the panoramic views of the Southern Alps and Yatsugatake from guest rooms, allowing nature and architecture to melt together. Furthermore, Facility Manager Kanaoka expressed determination to create a 'stay experience unique to Yatsugatake' together with local residents.
Three partner companies also gave congratulatory speeches: Yamanashi Meijo 'Shichiken' discussed disseminating regional culture through the new base; 'FARMAN' talked about regional revitalization through food and agriculture; and 'Jaeger' highlighted the significance of environmental conservation through sustainable hunting and gibier utilization.
The 'Kagami-biraki' ceremony using Shichiken's barrel sake symbolized the start of regional co-creation. Guests enjoyed wild boar roast from Jaeger and fresh vegetables from Farman, experiencing the rich nature of Yatsugatake through their five senses. BLANC YATSUGATAKE aims to be a base for 'Active Stays' that uncovers the charms of the Yatsugatake area and spreads them to the world.
A sake brewery with 300 years of history, sustainable hunting, and agriculture focused on soil health—these brands, each facing regional challenges, came together under the vision of a hotel that is 'more than just a place to stay.' BLANC YATSUGATAKE will finally celebrate its grand opening on Friday, April 24. BLANC Co., Ltd., which develops nature-integrated hotels, is launching this new base in Yatsugatake, Yamanashi.
At the reception party on April 18, CEO Yamanaka shared 'three requests' to grow BLANC YATSUGATAKE together with the community: 1. Give honest feedback to improve the facility; 2. Look at the activities of the staff who are taking on challenges here; 3. Spread the charm of BLANC YATSUGATAKE in your own words. The determination to become a 'platform for regional coexistence' where everyone involved plays a leading role was met with warm applause.
Following this, Executive Officer and Designer Hiramoto explained the design philosophy that maximizes the panoramic views of the Southern Alps and Yatsugatake from guest rooms, allowing nature and architecture to melt together. Furthermore, Facility Manager Kanaoka expressed determination to create a 'stay experience unique to Yatsugatake' together with local residents.
Three partner companies also gave congratulatory speeches: Yamanashi Meijo 'Shichiken' discussed disseminating regional culture through the new base; 'FARMAN' talked about regional revitalization through food and agriculture; and 'Jaeger' highlighted the significance of environmental conservation through sustainable hunting and gibier utilization.
The 'Kagami-biraki' ceremony using Shichiken's barrel sake symbolized the start of regional co-creation. Guests enjoyed wild boar roast from Jaeger and fresh vegetables from Farman, experiencing the rich nature of Yatsugatake through their five senses. BLANC YATSUGATAKE aims to be a base for 'Active Stays' that uncovers the charms of the Yatsugatake area and spreads them to the world.