[Gathering Yamanashi's Elites] Partnering with renowned sake 'Shichiken' and organic farm 'Firman' for regional coexistence. New Yatsugatake hotel 'BLANC' hosts a reception fusing food and nature on 4/18
BLANC Inc. will open 'BLANC YATSUGATAKE,' an eco-friendly hotel with natural open-air baths in all rooms, on April 24, 2026, hosting a pre-opening reception with local partners on April 18.
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- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
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BLANC Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takuya Yamanaka, hereafter "the Company"), which produces and operates nature-symbiotic hotels, will grand open its third domestic location, "BLANC YATSUGATAKE," in Hokuto City, Yamanashi Prefecture, on Friday, April 24, 2026.
Prior to this opening, we are announcing a "Co-creation Partnership" that maximizes the use of regional resources. Together with Yamanashi's representative famous sake "Shichiken (Yamanashi Meijo)," organic farm "Firman," and local hunter group "Jaeger," we will present a new stay model where the accommodation facility becomes the hub of the local economy. We are pleased to announce that a reception party will be held on Saturday, April 18.
*This event is by invitation only for stakeholders and members of the media.
Notice of Reception Party on April 18, 2026
1. A Stay Experience Created with the Region — Co-creation with Leading Partners in Yatsugatake
At BLANC YATSUGATAKE, we aim to provide a stay experience where the charm of the field is not confined within the facility but can be experienced alongside the people and activities rooted in the local community.
Yamanashi Meijo Co., Ltd. "Shichiken" (Hakushu Town): An established sake brewery that has been making sake for 300 years since its founding in 1750. Centering their sake brewing on the natural water of Mount Kaikoma in the Southern Alps, they brew sake that brings out the unique characteristics of the land while respecting nature.
Firman (Hokuto City): Based in Yatsugatake and Hokuto City, Firman operates an organic JAS-certified farm. With agriculture as its core, and based on the concept of "Agriculture × X," they engage in diverse initiatives connecting nature, people, and society, such as creating spaces for learning and experiences, and collaborating with companies and welfare facilities.
Jaeger (Yatsugatake Area): Jaeger Co., Ltd. connects the local mountains (satoyama) and the city by circulating the blessings of nature. With three company-owned factories in Yamanashi Prefecture, they collaborate with over 100 hunters, aiming to utilize 100% of the lives they capture. Under strict safety management, they are elevating wild birds and beasts—which are often a regional issue—into valuable resources, creating a sustainable future for the local mountains.
2. The "Largest Scale" Challenge to Eliminate the Boundary Between Nature and People
Boasting a vast site of 9,500 sqm, this facility employs a design that maximizes the overwhelming panoramic views of Yatsugatake.
Natural Hot Springs in All 19 Rooms: Every guest room is fully equipped with an open-air natural hot spring bath, offering a retreat away from the hustle and bustle of the city in a location overlooking the Southern Alps.
Proposal for Digital Detox: Through a minimalist yet high-quality stay where guests can gather around a bonfire and wake up to a sky full of stars and the singing of birds, we create a luxurious time for guests to face themselves.
[4/18 Reception Party Overview]
Date: Saturday, April 18, 2026, 14:00-16:00 (Reception 13:30)
Venue: BLANC YATSUGATAKE (5616-1 Wakamiko, Sutama-cho, Hokuto City, Yamanashi Prefecture)
Contents: Facility tour, congratulatory speeches regarding partnerships, food tasting provided by the restaurant "SOIL" (Shichiken, wild game, Firman vegetables, etc.), bonfire experience.
[Hotel Overview]
Name: BLANC YATSUGATAKE
Address: 5616-1 Wakamiko, Sutama-cho, Hokuto City, Yamanashi Prefecture
Phone: 0551-30-9186
Access: 10 minutes by car from Sutama IC, 15 minutes by car from Nirasaki Station
Site Area: 9,500 sqm
Area of each building (including deck space):
- [Alps View] Suite Villa: 98.32 sqm
- [Alps View] Standard Villa: 26.45 sqm
- Standard Villa: 26.45 sqm
- Family Villa: 26.45 sqm
Number of Guest Rooms: 19 rooms
Price: From 8,400 yen/person per night with breakfast included (tax included, when 2 people use a Standard Villa).
*Please check the reservation site for details.
*Additionally, a bathing tax of 150 yen/person per night applies to junior high school students and older.
In-building equipment: Open-air bath, shower, bed (manufactured by NELL), toilet, living space, deck space, air conditioner, refrigerator, wine cellar (in some rooms)
Shared facilities: Restaurant, bonfire space, coin laundry (paid), microwave oven
Grand Opening: April 24, 2026
Official Website: https://blan-c...
Prior to this opening, we are announcing a "Co-creation Partnership" that maximizes the use of regional resources. Together with Yamanashi's representative famous sake "Shichiken (Yamanashi Meijo)," organic farm "Firman," and local hunter group "Jaeger," we will present a new stay model where the accommodation facility becomes the hub of the local economy. We are pleased to announce that a reception party will be held on Saturday, April 18.
*This event is by invitation only for stakeholders and members of the media.
Notice of Reception Party on April 18, 2026
1. A Stay Experience Created with the Region — Co-creation with Leading Partners in Yatsugatake
At BLANC YATSUGATAKE, we aim to provide a stay experience where the charm of the field is not confined within the facility but can be experienced alongside the people and activities rooted in the local community.
Yamanashi Meijo Co., Ltd. "Shichiken" (Hakushu Town): An established sake brewery that has been making sake for 300 years since its founding in 1750. Centering their sake brewing on the natural water of Mount Kaikoma in the Southern Alps, they brew sake that brings out the unique characteristics of the land while respecting nature.
Firman (Hokuto City): Based in Yatsugatake and Hokuto City, Firman operates an organic JAS-certified farm. With agriculture as its core, and based on the concept of "Agriculture × X," they engage in diverse initiatives connecting nature, people, and society, such as creating spaces for learning and experiences, and collaborating with companies and welfare facilities.
Jaeger (Yatsugatake Area): Jaeger Co., Ltd. connects the local mountains (satoyama) and the city by circulating the blessings of nature. With three company-owned factories in Yamanashi Prefecture, they collaborate with over 100 hunters, aiming to utilize 100% of the lives they capture. Under strict safety management, they are elevating wild birds and beasts—which are often a regional issue—into valuable resources, creating a sustainable future for the local mountains.
2. The "Largest Scale" Challenge to Eliminate the Boundary Between Nature and People
Boasting a vast site of 9,500 sqm, this facility employs a design that maximizes the overwhelming panoramic views of Yatsugatake.
Natural Hot Springs in All 19 Rooms: Every guest room is fully equipped with an open-air natural hot spring bath, offering a retreat away from the hustle and bustle of the city in a location overlooking the Southern Alps.
Proposal for Digital Detox: Through a minimalist yet high-quality stay where guests can gather around a bonfire and wake up to a sky full of stars and the singing of birds, we create a luxurious time for guests to face themselves.
[4/18 Reception Party Overview]
Date: Saturday, April 18, 2026, 14:00-16:00 (Reception 13:30)
Venue: BLANC YATSUGATAKE (5616-1 Wakamiko, Sutama-cho, Hokuto City, Yamanashi Prefecture)
Contents: Facility tour, congratulatory speeches regarding partnerships, food tasting provided by the restaurant "SOIL" (Shichiken, wild game, Firman vegetables, etc.), bonfire experience.
[Hotel Overview]
Name: BLANC YATSUGATAKE
Address: 5616-1 Wakamiko, Sutama-cho, Hokuto City, Yamanashi Prefecture
Phone: 0551-30-9186
Access: 10 minutes by car from Sutama IC, 15 minutes by car from Nirasaki Station
Site Area: 9,500 sqm
Area of each building (including deck space):
- [Alps View] Suite Villa: 98.32 sqm
- [Alps View] Standard Villa: 26.45 sqm
- Standard Villa: 26.45 sqm
- Family Villa: 26.45 sqm
Number of Guest Rooms: 19 rooms
Price: From 8,400 yen/person per night with breakfast included (tax included, when 2 people use a Standard Villa).
*Please check the reservation site for details.
*Additionally, a bathing tax of 150 yen/person per night applies to junior high school students and older.
In-building equipment: Open-air bath, shower, bed (manufactured by NELL), toilet, living space, deck space, air conditioner, refrigerator, wine cellar (in some rooms)
Shared facilities: Restaurant, bonfire space, coin laundry (paid), microwave oven
Grand Opening: April 24, 2026
Official Website: https://blan-c...