Korean Trend Curation Brand 'KITERU' Holds 'STAR LIGHT Beauty Lab powered by Seongsu Japan' at Sapporo Collection
'KITERU', operated by Blackship LLC, held a K-Beauty pre-event at the Sapporo Collection on May 17, 2026. Nineteen brands participated, gathering about 1,000 SNS posts. A large-scale pop-up is scheduled for July in Shibuya.
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- 📰 Published: May 19, 2026 at 19:40
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"KITERU", an event brand curating Korean trends operated by Blackship LLC (Headquarters: Minato-ku, Tokyo, Representative: Kazuyoshi Hara), held the "STAR LIGHT Beauty Lab powered by Seongsu Japan" at the Sapporo Collection on May 17, 2026.
This project was implemented as a pre-event ahead of the large-scale K-Beauty pop-up event "Seongsu Japan @Shibuya," scheduled to be held in Shibuya, Tokyo, from Wednesday, July 29 to Tuesday, August 4, 2026.
19 Korean brands, including those that have not yet landed in Japan, participated at the venue. It provided a place where visitors could actually pick up products, experience the textures, scents, and feel of use, and encounter brands currently attracting attention in South Korea.
19 Brands Participated, Including Unreleased Brands in Japan. Delivering Korean Trends as an "Experience"
"STAR LIGHT Beauty Lab powered by Seongsu Japan" featured 19 Korean brands across skincare, makeup, and body care, including brands not yet available in Japan.
Visitors actually picked up each brand's products to experience their textures, scents, and usability. As a place to interact with brands gaining attention locally in Korea and those rarely encountered in Japan, it garnered significant interest from many attendees.
"Support-Style" Lucky Bag Campaign Garnered About 1,000 SNS Posts
During this event, a campaign was held where visitors who posted and supported their favorite brands on SNS could receive a lucky bag containing Korean cosmetics worth 10,000 yen.
Designed not merely as sampling but as an interactive mechanism where visitors themselves "choose, support, and promote their favorite brands." As a result, nearly 1,000 SNS posts were collected, leading to buzz both inside and outside the venue.
For Korean brands, it served as an opportunity to grasp the real reactions of Japanese consumers, post content, and product categories of high interest, functioning as an effective platform for initial verification in the Japanese market.
Large-Scale Pop-Up "Seongsu Japan @Shibuya" with 100 Brands Scheduled for July in Shibuya
Following this pre-event at the Sapporo Collection, Seongsu Japan is scheduled to hold a large-scale pop-up event, "Seongsu Japan @Shibuya," at OPENBASE SHIBUYA in Shibuya, Tokyo, from Wednesday, July 29 to Tuesday, August 4, 2026.
This event plans to introduce diverse Korean brands across skincare, makeup, body care, etc., as a place to experience the atmosphere of Seongsu-dong, Korea, right in Japan. The number of participating brands is expected to reach the scale of 100, and the number of influencers and visitors hoping to attend has already exceeded 2,000 in advance.
Event Overview
Event Name: Seongsu Japan @Shibuya
Period: Wednesday, July 29 - Tuesday, August 4, 2026
Venue: OPENBASE SHIBUYA B1F & 1F
Address: 14-13 Udagawacho, Shibuya-ku, Tokyo
Hours: 11:00 - 20:00
Admission: Free
Official Website: https://seongsujp.com/
KITERU Aims to Co-Create "Sales Floors" Connecting Korean Brands and Japanese Companies
With the aim of delivering the present of Korea to Japanese sales floors, KITERU provides end-to-end support for Korean brands, from curation, event planning, pop-up operations, and SNS initiatives to sales funnel design.
While the Japanese market holds great potential for Korean brands, there are many hurdles such as language, commercial flow, licensing, sales floor negotiations, and consumer understanding.
On the other hand, although Japanese commercial facilities, retail companies, and event organizers continue to have growing interest in Korean trends, connecting directly with promising local brands in Korea is not easy.
KITERU stands in between, aiming to create new Korean trend experiences through corporate collaborations by designing everything from the discovery and selection of Korean brands to presentations for the Japanese market, visitor experiences, SNS diffusion, and sales and verification.
Seeking Collaborations with Commercial Facilities, Event Organizers, and Retailers
KITERU is seeking corporate collaborations for pop-ups, exhibitions, in-facility campaigns, joint events, and test marketing projects leveraging Korean brands.
Through this initiative, the participation of 19 brands and about 1,000 SNS posts confirmed the high interest in Korean brands and the potential for creating buzz through participatory projects.
Moving forward, KITERU will continue to deliv
This project was implemented as a pre-event ahead of the large-scale K-Beauty pop-up event "Seongsu Japan @Shibuya," scheduled to be held in Shibuya, Tokyo, from Wednesday, July 29 to Tuesday, August 4, 2026.
19 Korean brands, including those that have not yet landed in Japan, participated at the venue. It provided a place where visitors could actually pick up products, experience the textures, scents, and feel of use, and encounter brands currently attracting attention in South Korea.
19 Brands Participated, Including Unreleased Brands in Japan. Delivering Korean Trends as an "Experience"
"STAR LIGHT Beauty Lab powered by Seongsu Japan" featured 19 Korean brands across skincare, makeup, and body care, including brands not yet available in Japan.
Visitors actually picked up each brand's products to experience their textures, scents, and usability. As a place to interact with brands gaining attention locally in Korea and those rarely encountered in Japan, it garnered significant interest from many attendees.
"Support-Style" Lucky Bag Campaign Garnered About 1,000 SNS Posts
During this event, a campaign was held where visitors who posted and supported their favorite brands on SNS could receive a lucky bag containing Korean cosmetics worth 10,000 yen.
Designed not merely as sampling but as an interactive mechanism where visitors themselves "choose, support, and promote their favorite brands." As a result, nearly 1,000 SNS posts were collected, leading to buzz both inside and outside the venue.
For Korean brands, it served as an opportunity to grasp the real reactions of Japanese consumers, post content, and product categories of high interest, functioning as an effective platform for initial verification in the Japanese market.
Large-Scale Pop-Up "Seongsu Japan @Shibuya" with 100 Brands Scheduled for July in Shibuya
Following this pre-event at the Sapporo Collection, Seongsu Japan is scheduled to hold a large-scale pop-up event, "Seongsu Japan @Shibuya," at OPENBASE SHIBUYA in Shibuya, Tokyo, from Wednesday, July 29 to Tuesday, August 4, 2026.
This event plans to introduce diverse Korean brands across skincare, makeup, body care, etc., as a place to experience the atmosphere of Seongsu-dong, Korea, right in Japan. The number of participating brands is expected to reach the scale of 100, and the number of influencers and visitors hoping to attend has already exceeded 2,000 in advance.
Event Overview
Event Name: Seongsu Japan @Shibuya
Period: Wednesday, July 29 - Tuesday, August 4, 2026
Venue: OPENBASE SHIBUYA B1F & 1F
Address: 14-13 Udagawacho, Shibuya-ku, Tokyo
Hours: 11:00 - 20:00
Admission: Free
Official Website: https://seongsujp.com/
KITERU Aims to Co-Create "Sales Floors" Connecting Korean Brands and Japanese Companies
With the aim of delivering the present of Korea to Japanese sales floors, KITERU provides end-to-end support for Korean brands, from curation, event planning, pop-up operations, and SNS initiatives to sales funnel design.
While the Japanese market holds great potential for Korean brands, there are many hurdles such as language, commercial flow, licensing, sales floor negotiations, and consumer understanding.
On the other hand, although Japanese commercial facilities, retail companies, and event organizers continue to have growing interest in Korean trends, connecting directly with promising local brands in Korea is not easy.
KITERU stands in between, aiming to create new Korean trend experiences through corporate collaborations by designing everything from the discovery and selection of Korean brands to presentations for the Japanese market, visitor experiences, SNS diffusion, and sales and verification.
Seeking Collaborations with Commercial Facilities, Event Organizers, and Retailers
KITERU is seeking corporate collaborations for pop-ups, exhibitions, in-facility campaigns, joint events, and test marketing projects leveraging Korean brands.
Through this initiative, the participation of 19 brands and about 1,000 SNS posts confirmed the high interest in Korean brands and the potential for creating buzz through participatory projects.
Moving forward, KITERU will continue to deliv
FAQ
When and where is Seongsu Japan @Shibuya being held?
It will be held at OPENBASE SHIBUYA in Tokyo from July 29 to August 4, 2026.
What can I experience at KITERU events?
You can physically test the textures, scents, and usability of the latest Korean cosmetics, including unreleased brands.
What are the benefits of corporate collaboration with KITERU?
Companies receive total support for partnering with promising Korean brands and planning to operating engaging pop-ups.