[For Companies Expanding Overseas] Three Practical Resources Covering Successful Overseas Marketing Strategies Now Available for Free!
Free marketing strategy resources released for companies expanding overseas
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- 📰 Published: March 30, 2026 at 00:34
BizX Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Michiharu Sugamiya) has supported numerous Japanese companies venturing into overseas markets. Based on the knowledge gained through this support, the company has compiled easy-to-understand resources highlighting the key points of digital marketing that Japanese companies should prioritize when expanding internationally.
■ Background
Japanese Companies Accelerating Overseas Expansion, Yet Facing Challenges in "Digital Strategy"
Currently, many Japanese companies are accelerating their expansion into rapidly growing overseas markets.
However, the most common concerns heard from companies considering or already engaged in overseas expansion are:
Before expansion: strong concerns about "insufficient local market information," "finding partners," and "anxiety about developing sales channels." After expansion: challenges shift to "securing talent," "adapting to regulations and business practices," "quality control," and "expanding sales in existing markets" — hitting walls that prevent smooth business progress.
▼ Pre- and Post-Expansion Challenges (Brand Awareness & Sales Channel Expansion)
| Phase | Key Challenges in Brand Awareness | Key Challenges in Sales Channel Expansion |
|-------|----------------------------------|------------------------------------------|
| Pre-Expansion | - Don't know how to do overseas PR (11.3%)... |
■ Background
Japanese Companies Accelerating Overseas Expansion, Yet Facing Challenges in "Digital Strategy"
Currently, many Japanese companies are accelerating their expansion into rapidly growing overseas markets.
However, the most common concerns heard from companies considering or already engaged in overseas expansion are:
Before expansion: strong concerns about "insufficient local market information," "finding partners," and "anxiety about developing sales channels." After expansion: challenges shift to "securing talent," "adapting to regulations and business practices," "quality control," and "expanding sales in existing markets" — hitting walls that prevent smooth business progress.
▼ Pre- and Post-Expansion Challenges (Brand Awareness & Sales Channel Expansion)
| Phase | Key Challenges in Brand Awareness | Key Challenges in Sales Channel Expansion |
|-------|----------------------------------|------------------------------------------|
| Pre-Expansion | - Don't know how to do overseas PR (11.3%)... |