World's First Foundation Formulated with 6 Types of Microbiome Ingredients, "solahana Rose Veil Foundation," Launches in Japan. First Sale on TV Tokyo's "Matt-sama no Okaimono."

Azabu Store Co., Ltd. (Location: Shibuya-ku, Tokyo; Director: Chizu Oikawa) will begin domestic sales of the Solahana Rose Veil Foundation on Sunday, March 29, 2026. This foundation is the world's first to be formulated with six types of microbiome ingredients*, developed by the Korean company COSMAX (Location: Seongnam-si, Gyeonggi-do), which globally handles the development and manufacturing of cosmetics and has recently focused on research in the microbiome field. It will be introduced in Japan for the first time and unveiled globally on TV shopping via TV Tokyo's "Matt-sama no Okaimono."

solahana Rose Veil Foundation

Experience a natural, high-quality radiance from microbiome ingredients the more you use it.

Even with a thin application, it thoroughly covers areas of concern, achieving a natural finish that feels like bare skin, without a heavy, caked-on look. The fresh, dewy radiance blends seamlessly into the skin, leading to a translucent impression.

Despite its light feel, it adheres perfectly to the skin, maintaining a beautiful finish over time.

It resists creasing even in the evening, and the fresh-applied look lasts, which is another appealing feature.

Furthermore, with SPF40 and PA+++, it protects the skin from daily UV rays, making it a welcome feature that combines makeup and UV care simultaneously.

As a daily base makeup, it achieves both comfort and a beautiful finish.

COSMAX's cutting-edge ingredients: 6 types of microbiome ingredients focusing on beautiful skin bacteria

⚪️ [Firming Ingredient] Olibio

A fermented olive oil ingredient, also called next-generation olive oil, containing yeast-derived (Yeast Extract) components. It makes fine lines due to dryness less noticeable, moisturizes the skin, and promotes a plump, firm skin appearance.

⚪️ [Skin Tightening Ingredient] HEATOSOME

An advanced microbiome ingredient combining Exiguobacterium-derived fermented ingredient (Exiguobacterium Artemiae Ferment Filtrate) and Lactobacillus-derived exosomes (Lactobacillus Extracellular Vesicles).

Focusing on skin fluctuations caused by external environment and dryness, it supports a smooth, firm, and tightened skin appearance.

⚪️ [Moisturizing Ingredient] Rejuviome

A skin-protecting microbiome ingredient formulated with Micrococcus-derived ingredient (Micrococcus Lysate).

It moisturizes dry skin, keeping it supple, while supporting skin condition.

⚪️ [Texture-refining Ingredient] Derma Charge

A texture-refining ingredient based on prebiotics, combining sugar-derived ingredients (lactose and sucrose).

Focusing on the environmental balance of bacteria on the skin surface, it leads to a refined and smooth skin appearance.

⚪️ [Skin Tone Ingredient] Ambioter

A microbiome ingredient combining Corynebacterium-derived fermented ingredient (Corynebacterium Ferment) and ellagic acid.

Focusing on skin condition and tone balance, it promotes an even and bright-looking skin.

⚪️ [Radiance Ingredient] Glow-Mix

A radiance-enhancing microbiome ingredient based on Micrococcus-derived ingredient (Micrococcus Lysate).

It refines skin texture and brings out a natural, high-quality radiance that seems to emanate from within.

Formulated with Rose PDRN to create radiance and firmness

Shine Glow Rose PDRN

A skin conditioning ingredient focusing on moisture and radiance, formulated with DNA-Na and Hybrid Rose Flower Extract.

It moisturizes the skin, promoting a smooth and radiant skin appearance.

In addition, a total of 43 types of beauty ingredients are blended, achieving a design that combines skincare and makeup.

Precisely designed puff to elevate the finish

Pay attention to the specially designed puff, crafted to achieve a beautiful finish down to the smallest detail. Its pointed tip allows it to fit into delicate areas such as the sides of the nose and around the eyes, ensuring even application.

Furthermore, the tip features a texture that mimics fingerprints. This gently blends the foundation, creating a soft finish as if lightly patted with powder.

Available in 2 colors to match your skin impression

The colors are available in two shades to match your skin impression. Shade 21, a pink-based tone that brightens and enhances translucency, and Shade 23, a yellow-based tone that creates a natural and healthy impression.

Both blend well and naturally fit the skin, achieving a more beautiful finish.

COSMAX is engaged in joint research with institutions affiliated with Harvard Medical School in the field of skin microbiomes, contributing to the advancement of research in this area. In recognition of these efforts, on October 14, 2025, a letter of appreciation was awarded by the US medical institution "Mass General Brigham."

Domestic sales begin on TV Tokyo's "Matt-sama no Okaimono"

Domestic sales will commence with its world premiere on TV shopping on TV Tokyo's "Matt-sama no Okaimono," broadcast on Sunday, March 29, 2026, at 2 PM. The solahana Rose Veil Foundation was meticulously refined based on COSMAX's research and development, with samples tested by Matt-sama and participants of the Azabu Store Friends' Association. Please give it a try.

Product handling: Azabu Store Co., Ltd.
Product sales website: https://azabustore.co.jp/

Program production planning: Bizvolante Co., Ltd.
Company HP: https://bizvolante.com/
Head of Business Operations: Miyuki Toritani

▼Contact for this matter

*Please contact us via the email address below or through the inquiry form on our website. We kindly ask that you refrain from making inquiries by phone.
Azabu Store Co., Ltd. Public Relations Department
E-mail: info@azabustore.co.jp

Company HP: https://www.azabustore-corp.com/

We are also looking for retailers and salons to handle our products.
▼Contact
Azabu Store Co., Ltd. Sales Promotion Department
E-mail: info@azabustore.co.jp

Company HP: https://www.azabustore-corp.com/