Bizmates Strengthens English Learning Cycle Powered by AI and Human Coaching

Bizmates Corporation (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Nobuaki Suzuki, hereinafter "the Company"), which operates the business-specialized online English conversation service "Bizmates", integrated its online English conversation and coaching student platforms on April 6, 2026.

The Company provides an English learning model that combines online lessons, AI applications, and coaching.

Among these, the system of recording and AI-analyzing online English conversation lessons and utilizing the results for coaching is a unique initiative of the Company and the first service of its kind in the industry (*1). Furthermore, it realizes a price that is about 1/6 (*2) compared to general English coaching services.

With this integration, we will strengthen the visualization of learning and continuous support, providing high-quality and effective English learning opportunities to even more businesspersons.

Global Talent Shortage and Structural Issues in English Learning

For Japanese companies, as the necessity to respond to the global market and collaborate with diverse talents increases, English proficiency is becoming a widely required basic skill rather than being limited to a select few.

The English learning market continues to expand with the progress of online services, and the online language learning market is predicted to reach approximately 37.1 billion yen in FY2024 and 40.5 billion yen in FY2025. In addition, the English coaching market has expanded to a scale of 10 to 15 billion yen, showing an increasing need for learning services predicated on continuous support (*3).

On the other hand, due to the spread of learning apps utilizing AI, an environment where multiple learning methods such as online English conversation and coaching can be used together has been established.

In fact, as shown in the figure below, multiple learning methods are used together, such as "Online English conversation (36.0%)", "In-person schools (34.6%)", "English coaching (30.6%)", and "English conversation apps (29.4%)" (*4).

However, the diversification of learning methods makes it difficult to judge "what and how to learn", becoming one of the barriers to continuing English learning.

According to our company's survey, 84.4% of those with English learning experience have experienced setbacks, and issues such as "difficulty in self-management" and "lack of feeling improvement" have become apparent. Also, 63.3% answered that they "could have continued if they had the support of a dedicated consultant", highlighting the increasing importance of individually optimized accompanying support (*5).