Water Exposure, UV Rays, and More: 'Hands Age Faster Than Faces'! Are You Starting Hand Anti-Aging Care?

Bizki Inc., which operates 'Kirei Style (Kirei Style),' a platform that delivers information on beauty and health under the concept of 'Update yourself with Kirei Style,' conducted a survey targeting 2,000 women nationwide regarding ingredient labeling on cosmetics and summarized characteristics by age group and other demographics.

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【Survey Overview】

Target audience: Women aged 20–59

Sample size: 2,000 people

Residence: Nationwide

Survey method: Online research

Survey date: January 30, 2026

【Question: Are you taking any measures for hand anti-aging care?】

Response options for the question were as follows:

1. Yes, I am taking measures

2. No, but I am interested

3. No, and I am not interested

Overall

A survey of 2,000 women aged 20–59 across Japan was conducted with the question, 'Are you taking any measures for hand anti-aging care?' The largest proportion, 41.4%, answered 'No, but I am interested,' indicating high awareness of hand anti-aging.

However, only 28.6% actually practice care—the lowest percentage—revealing that despite interest, hand skincare is often deprioritized compared to facial care and tends to be postponed.

By Age Group

Looking at results by age group, approximately one in three women in their 50s practice hand care. About half of women in their 40s answered 'No, but I am interested,' whereas 41.6% of women in their 20s answered 'No, and I am not interested.'

This suggests that younger generations, who experience fewer visible concerns such as wrinkles or dryness on their hands, show less interest in hand care. In contrast, interest increases from the 40s onward when actual aging signs appear, prompting more people to take action.

By Marital Status

When comparing unmarried and married women, the largest difference was observed in the 'No, but I am interested' category, with married women scoring 9.05 percentage points higher.

While unmarried women have slightly more actual hand care practitioners, 33.12% answered 'No, and I am not interested,' indicating lower overall interest compared to married women.

Married women may be more concerned about hand care due to increased frequency and volume of water-related tasks such as cooking, laundry, and dishwashing, making their hands more prone to irritation and dryness.

By Occupation

As shown above, married individuals show higher interest in hand care. When examining by occupation, 'housewives' showed particularly high interest. As hand eczema is sometimes called 'housewife's eczema,' they may already be noticing some aging signs due to daily water exposure.

Those currently practicing hand care are most commonly found among 'company employees/government workers' and 'self-employed/freelancers.' Those in professions involving frequent interpersonal contact may pay extra attention to the appearance of their hands.

By Household Income

Examining results by household income, 41.33% of those in the '10 million to under 20 million JPY' income bracket practice hand anti-aging care, indicating that many in this high-end group maintain high aesthetic awareness not only for facial care but also for their hands.

The highest proportion answering 'No, but I am interested' was in the '7 million to under 10 million JPY' bracket, while the 'under 5 million JPY' group had the highest proportion answering 'No, and I am not interested.' This suggests that being mindful of hand skin care may also reflect economic comfort.

This survey reveals that 'hand anti-aging care' is more commonly adopted by middle-aged individuals as a reactive measure when aging signs appear, rather than by younger individuals with fewer hand concerns as a preventive practice.

It also became clear that married individuals and housewives, who are more prone to damage from water exposure, show higher interest, and that higher-income groups are more likely to incorporate hand care into their daily routines.

Hands are said to 'show age more than the face.' Why not start with simple anti-aging care, such as thorough moisturizing or wearing gloves during water-related tasks?

Kirei Style provides information on health and beauty.

Those looking to solve daily concerns or enjoy beauty even more are encouraged to make use of this opportunity.

About Kirei Style

Under the concept of 'Update yourself with Kirei Style,' we deliver enjoyable information for women across diverse genres, including product reviews for skincare, haircare, and bodycare, specialized job listings for the beauty industry, gourmet, fashion, and outing information.

Beauty information site Kirei Style: https://kireistyle-woman.com/

※ For those wishing to feature products: https://kireistyle-woman.com/contact

Kirei Style Social Media Accounts

・X: https://twitter.com/kirei_style/

・Instagram: https://www.instagram.com/kireistyle_official/

・Facebook: https://www.facebook.com/kireistyle/

'Kirei Style' will continue to deliver beauty and health information to more people and contribute to the growth of the beauty market.

When quoting article content, graphs, or data instead of republishing this press release, please be sure to cite the following link as the source.

https://kireistyle-woman.com/

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Company Overview

Company name: Bizki Inc.

Headquarters: 6-7 Maruyamacho, Shibuya-ku, Tokyo, Shibuya Amflat 1F

Capital: 10 million JPY

URL: https://bizki.jp/