BtoB Marketing Conference 'The Orchestration 2026: Reiwa-era Traction 19' to be Held: Redefining 19 Channels and Designing Results in Lines, Not Points

Bizibl Technologies Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yohei Hanatani; hereinafter 'Bizibl'), provider of the webinar marketing tool 'Bizibl,' will host a webinar titled 'The Orchestration 2026: Reiwa-era Traction 19' on its platform from Monday, April 13, 2026, to Tuesday, April 21, 2026, themed around the 'Reiwa-era 19 Channels' in BtoB marketing and their integrated strategies.

◼︎ Background of the Event
This webinar is designed to re-examine the '19 channels' in line with the current business environment, marking the 10th anniversary of the Japanese publication of 'Traction: How Any Startup Can Achieve Explosive Customer Growth,' widely known as a bible for startup growth. As BtoB marketing methods undergo significant changes, collecting insights on individual measures such as advertising, SEO, exhibitions, email, webinars, alliances, and partner marketing is no longer sufficient to produce results.

Therefore, Bizibl is hosting this webinar together with 19 companies that are leaders in their respective fields. The event focuses on how to connect multiple channels rather than optimizing them individually, aiming to achieve overall results. The theme is 'orchestration' (integrated strategy)—organically linking channels rather than simply adding up individual measures. We will delve into practical, field-oriented approaches on how to design strategies that translate the 'points' of existing measures into 'lines' that lead to business growth.

◼︎ Features of the Webinar
This webinar distinguishes itself by not only redefining the 'Reiwa-era 19 Channels' but also by multidimensionally re-evaluating the role of each channel and the order and combination in which they function. In field-level marketing, it is difficult to reproduce success by simply imitating single-channel case studies; it is necessary to design strategies that include connections to a company's products, customers, sales structure, and existing assets. With this perspective on structural design, the webinar will share the practical wisdom of top-runner companies.

◼︎ What Participants Will Take Away
In addition to the latest trends and utilization methods for each channel, participants will gain a framework for judging how to reconstruct their company's marketing activities. They will learn how to connect measures that expand awareness, deepen relationships, and create business opportunities. Furthermore, participants will move beyond the online vs. offline dichotomy to learn how to select channels based on objectives and evaluation axes, and how to operate them from a perspective of overall optimization.

◼︎ Content Covered Over Three Days
This webinar will be held over three days, categorizing the 19 channels into three types. The first day will be a live stream, and subsequent days will be recorded streams, adopting a format that makes it easy for participants to watch according to their work schedules. Each day will cover a diverse range of themes that constitute modern BtoB marketing, including advertising, content, audio, research, exhibitions, SEO, email, ABM, utilizing personal networks, social selling, publishing, PLG, partner marketing, utilizing gifts, and conference management.

- Day 1: In addition to the keynote speech, the design of connecting awareness expansion and relationship building will be addressed, including the use of audio content and the idea of treating co-hosted webinars as a touchstone for alliances.
- Day 2: We will handle touchpoint design and operational perspectives that affect results from multiple angles, such as exhibitions, channel selection, next-generation SEO, email marketing, and the utilization of personal networks.
- Day 3: We will grasp the meaning of channels from the context of broader growth strategies, including social selling, publishing, Go-to-Market strategy, partner marketing, communication design utilizing gifts, and know-how on operating company-hosted conferences.

◼︎ Intent of the Planning
Bizibl has supported companies in continuous lead generation and business opportunity creation by treating webinars not as one-off measures, but as a marketing foundation connected to business growth. In this project as well, rather than aiming solely to increase channels, we address the practical question of which channels to connect and how, within limited resources, to create a reproducible operational structure. The goal of this webinar is to present the winning path of marketing not as 'one-off moves' but as a 'design philosophy' in a rapidly changing market environment.

Additionally, as a participation benefit, 100 people will be selected by lottery to receive the book 'Traction: How Any Startup Can Achieve Explosive Customer Growth.'

◼︎ Event Overview
- Webinar Name: The Orchestration 2026: Reiwa-era Traction 19
- Period: Day 1: April 13 (Mon) – April 17 (Fri), 2026; Day 2: April 14 (Tue) – April 20 (Mon), 2026; Day 3: April 15 (Wed) – April 21 (Tue), 2026 (Excluding weekends. First day is live, from the second day is recorded)
- Format: Webinar on the Bizibl platform
- Capacity: 200 participants
- Organizer: Bizibl Technologies Inc.
- Special Sponsorship: O'Reilly Japan, Inc.

◼︎ How to Apply
You can apply from each of the following application pages:
- Day 1: https://attendee.bizibl.tv/sessions/senzNrqG8g5m
- Day 2: https://attendee.bizibl.tv/sessions/senB0ApqBEON
- Day 3: https://attendee.bizibl.tv/sessions/se5S6eyqpT83