Webinar Materials Creation Boot Camp Vol. 6: Theme Design Using Metaphor and Analogy

株式会社Bizibl Technologies, the provider of the webinar marketing tool 'Bizibl,' will host 'Webinar Materials Creation Boot Camp Vol. 6: Theme Design Using Metaphor and Analogy' on the Bizibl platform from July 1st to July 3rd, 2026.

In recent years, webinar marketing has become common in the BtoB sector, with many companies sharing information continuously. However, as the volume of webinars increases, it is becoming difficult to capture the interest of prospective customers with conventional themes like 'know-how,' 'strategy,' and 'application techniques.'

This webinar explains how to design themes using metaphors and analogies, based on successful examples from Bizibl's own portfolio, including 'The 36 Stratagems of Trade Shows,' 'The 7 Deadly Sins of BtoB Marketing,' 'What if a Warring States Daimyo were a CHRO,' and 'AI Webinars That Give You a Helping Hand.' The session goes beyond simply choosing impressive words, teaching methods to analyze the underlying structure of the challenges prospective customers face and using similar worlds as metaphors to design themes that are memorable and stimulate interest.

Furthermore, the webinar covers how to connect these creative approaches to tangible business results. It provides a perspective on using theme design not just as an acquisition tactic, but as a communication strategy to deepen the prospective customer's understanding of their own challenges.