Introductory Guide to Marketing Orchestration: Eliminating Silos in Marketing Tactics and Channels
Bizibl Technologies will host a webinar from June 10-12, 2026, focusing on marketing 'orchestration' to resolve channel silos and improve BtoB marketing outcomes.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 20:30
- 🔍 Collected: May 20, 2026 at 12:02
- 🤖 AI Analyzed: May 20, 2026 at 12:11 (9 min after Collected)
## Webinar Overview
Bizibl Technologies, provider of the webinar marketing tool 'Bizibl' (Headquarters: Chiyoda-ku, Tokyo; CEO: Yohei Hanatani), is hosting a webinar titled 'Introductory Guide to Marketing Orchestration: Eliminating Silos in Marketing Tactics and Channels' from June 10 to June 12, 2026, on the Bizibl platform.
## Background
A common challenge in BtoB marketing is the lack of results despite executing numerous tactics. This is often due to a 'siloed structure,' where individual channels—such as advertising, webinars, exhibitions, email, and inside sales—operate independently without overarching coordination.
A survey conducted by Bizibl and IDEATECH in March 2026 among 325 BtoB marketing professionals revealed that 71.4% feel that siloed tactics lead to decreased performance and increased costs.
The lack of results is not due to a shortage of tactics, but rather a lack of connection between them. It is crucial not just to add new channels, but to reorganize existing ones and design a structure that functions as a cohesive whole. This design philosophy is known as 'orchestration.'
This webinar draws on insights from 19 companies that participated in the April 2026 conference 'The Orchestration 2026.' It explains the landscape of 19 effective channels in the AI era of BtoB marketing and how to combine them effectively.
All participants will receive a complimentary copy of the 'BtoB Marketing in the AI Era: Channel x Orchestration Practical Guide' (58 pages).
## Event Details
- Webinar Title: Introductory Guide to Marketing Orchestration: Eliminating Silos in Marketing Tactics and Channels
- Date: June 10 (Wed) to June 12 (Fri), 2026
- Format: Distributed via the Bizibl platform
- Capacity: 200 participants
- Organizer: Bizibl Technologies Inc.
Bizibl Technologies, provider of the webinar marketing tool 'Bizibl' (Headquarters: Chiyoda-ku, Tokyo; CEO: Yohei Hanatani), is hosting a webinar titled 'Introductory Guide to Marketing Orchestration: Eliminating Silos in Marketing Tactics and Channels' from June 10 to June 12, 2026, on the Bizibl platform.
## Background
A common challenge in BtoB marketing is the lack of results despite executing numerous tactics. This is often due to a 'siloed structure,' where individual channels—such as advertising, webinars, exhibitions, email, and inside sales—operate independently without overarching coordination.
A survey conducted by Bizibl and IDEATECH in March 2026 among 325 BtoB marketing professionals revealed that 71.4% feel that siloed tactics lead to decreased performance and increased costs.
The lack of results is not due to a shortage of tactics, but rather a lack of connection between them. It is crucial not just to add new channels, but to reorganize existing ones and design a structure that functions as a cohesive whole. This design philosophy is known as 'orchestration.'
This webinar draws on insights from 19 companies that participated in the April 2026 conference 'The Orchestration 2026.' It explains the landscape of 19 effective channels in the AI era of BtoB marketing and how to combine them effectively.
All participants will receive a complimentary copy of the 'BtoB Marketing in the AI Era: Channel x Orchestration Practical Guide' (58 pages).
## Event Details
- Webinar Title: Introductory Guide to Marketing Orchestration: Eliminating Silos in Marketing Tactics and Channels
- Date: June 10 (Wed) to June 12 (Fri), 2026
- Format: Distributed via the Bizibl platform
- Capacity: 200 participants
- Organizer: Bizibl Technologies Inc.
FAQ
What is marketing orchestration?
It is a design philosophy that focuses on organizing and integrating multiple channels, such as ads and exhibitions, around a core channel to ensure the marketing effort functions as a cohesive whole.
Why do many companies fail to achieve results in marketing?
The primary cause is often a 'siloed structure' where each channel is optimized individually, preventing the system from functioning effectively as a whole.
What are the benefits of attending the webinar?
Participants will learn about the 19 key marketing channels in the AI era, how to combine them, and will receive a practical implementation guide.