B2B Marketing Strategy Design Workshop ~ The Orchestration 2026 Offline Event
Bizibl Technologies Inc., provider of the webinar marketing tool 'Bizibl,' will host an offline event titled 'B2B Marketing Strategy Design Workshop ~ The Orchestration 2026 Offline Event' on May 26, 2026 (Tuesday). This workshop aims to help participants experience and apply the concept of 'marketing that connects the dots into a line,' which was presented at 'The Orchestration 2026' conference, to their own B2B marketing strategies. The event focuses on how to integrate individual measures like advertising, webinars, and inside sales into a cohesive strategy, rather than just optimizing them in isolation. It will feature a workshop using original 'Marketing Channel Cards' and the 'Bulls-eye Framework,' with insights from Shiori Tanaka, CMO of Frontier Inc., who lectured on the framework at the conference. Participants will also engage in group sessions to share and receive feedback on their strategic 'decks.' The goal is to provide a practical platform for designing reproducible B2B marketing systems and fostering networking opportunities to connect learning with action.
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Bizibl Technologies Inc., headquartered in Chiyoda-ku, Tokyo, and led by Representative Director Yohei Hanatani, which provides the webinar marketing tool 'Bizibl,' will host an offline event titled 'B2B Marketing Strategy Design Workshop ~ The Orchestration 2026 Offline Event' on Tuesday, May 26, 2026.
## Background of the Event
The purpose of this event is for participants to actually experience and apply the concept of 'marketing that connects the dots into a line,' which was presented at 'The Orchestration 2026' conference, to their own company's strategy.
In B2B marketing, while many companies are working on optimizing individual measures such as advertising operations, webinars, exhibitions, and inside sales, it is not uncommon for them to fail to delve into how to connect these measures and design them as a single strategy.
Increasing the number of tactics itself becomes the goal, and a reproducible operational structure is not built, leading to reliance on individual judgments. To address these challenges, this event focuses on the design philosophy of 'how to build up' rather than 'which tactics to implement.'
## Event Features
On the day of the event, a workshop will be held utilizing original 'Marketing Channel Cards' and the 'Bulls-eye Framework' proposed in the book 'Traction: How Any Startup Can Achieve Explosive Customer Growth.'
Participants will design the optimal combination of measures (='deck') for their own company and work on building a strategy that provides a bird's-eye view of marketing as a whole.
Additionally, Shiori Tanaka, Managing Director and CMO of Frontier Inc., who was responsible for explaining the Bulls-eye Framework in the keynote speech of 'The Orchestration 2026,' will be invited to share practical case studies.
Furthermore, a group session will be held where participants bring their own strategic decks and provide feedback to each other, offering a venue to concretize 'how to integrate it into one's own company' rather than merely collecting information.
## Value Provided
Networking will involve discovering co-hosts and creating points of contact with practitioners and solutions corresponding to challenges, providing opportunities to connect learning with subsequent actions rather than ending it at the event.
The content is aimed at those who want to redesign marketing as a strategy rather than individual measures, and those who want to build a reproducible B2B marketing system.
Participants will also have a chance to win a copy of the book 'Traction: How Any Startup Can Achieve Explosive Customer Growth' by lottery.
## What You Will Gain from This Event
- A perspective on designing the optimal combination of marketing measures for your company
- A way of thinking for strategy formulation using the Bulls-eye Framework
- Practical tips for strategy building based on case studies from other companies
- Opportunities to find co-hosts and new solutions
- You will take home concrete design methods that can be utilized in the field from tomorrow, not just theoretical discussions.
## Event Outline
Event Name: B2B Marketing Strategy Design Workshop ~ The Orchestration 2026
Date and Time: Tuesday, May 26, 2026, 19:00-21:00
Format: Offline event
Venue: Ebisu Garden Place Tower 17F, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Capacity: 50 people (first-come, first-served)
Participation Fee: Free *Includes drinks, light meals, and networking session
Organizer: Bizibl Technologies Inc.
## How to Apply
If you wish to participate in this event, please apply in advance from the following page.
Apply here
## Background of the Event
The purpose of this event is for participants to actually experience and apply the concept of 'marketing that connects the dots into a line,' which was presented at 'The Orchestration 2026' conference, to their own company's strategy.
In B2B marketing, while many companies are working on optimizing individual measures such as advertising operations, webinars, exhibitions, and inside sales, it is not uncommon for them to fail to delve into how to connect these measures and design them as a single strategy.
Increasing the number of tactics itself becomes the goal, and a reproducible operational structure is not built, leading to reliance on individual judgments. To address these challenges, this event focuses on the design philosophy of 'how to build up' rather than 'which tactics to implement.'
## Event Features
On the day of the event, a workshop will be held utilizing original 'Marketing Channel Cards' and the 'Bulls-eye Framework' proposed in the book 'Traction: How Any Startup Can Achieve Explosive Customer Growth.'
Participants will design the optimal combination of measures (='deck') for their own company and work on building a strategy that provides a bird's-eye view of marketing as a whole.
Additionally, Shiori Tanaka, Managing Director and CMO of Frontier Inc., who was responsible for explaining the Bulls-eye Framework in the keynote speech of 'The Orchestration 2026,' will be invited to share practical case studies.
Furthermore, a group session will be held where participants bring their own strategic decks and provide feedback to each other, offering a venue to concretize 'how to integrate it into one's own company' rather than merely collecting information.
## Value Provided
Networking will involve discovering co-hosts and creating points of contact with practitioners and solutions corresponding to challenges, providing opportunities to connect learning with subsequent actions rather than ending it at the event.
The content is aimed at those who want to redesign marketing as a strategy rather than individual measures, and those who want to build a reproducible B2B marketing system.
Participants will also have a chance to win a copy of the book 'Traction: How Any Startup Can Achieve Explosive Customer Growth' by lottery.
## What You Will Gain from This Event
- A perspective on designing the optimal combination of marketing measures for your company
- A way of thinking for strategy formulation using the Bulls-eye Framework
- Practical tips for strategy building based on case studies from other companies
- Opportunities to find co-hosts and new solutions
- You will take home concrete design methods that can be utilized in the field from tomorrow, not just theoretical discussions.
## Event Outline
Event Name: B2B Marketing Strategy Design Workshop ~ The Orchestration 2026
Date and Time: Tuesday, May 26, 2026, 19:00-21:00
Format: Offline event
Venue: Ebisu Garden Place Tower 17F, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Capacity: 50 people (first-come, first-served)
Participation Fee: Free *Includes drinks, light meals, and networking session
Organizer: Bizibl Technologies Inc.
## How to Apply
If you wish to participate in this event, please apply in advance from the following page.
Apply here