Mechanism to Prevent Exhibition Leads from Going Silent: Nurturing & ROI Visualization Driven by S/A/B/C Scoring and AI/Automation

Bizibl Technologies Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yohei Hanaya; hereinafter "Bizibl"), which provides the webinar marketing tool "Bizibl," will hold a webinar titled "Mechanism to Prevent Exhibition Leads from Going Silent: N/A/B/C Scoring and Nurturing & ROI Visualization Driven by AI/Automation" on Bizibl from May 26 (Tuesday) to May 28 (Thursday), 2026, focusing on exhibition-based lead nurturing and ROI visualization.

■ Background

Even if many leads are acquired at an exhibition, subsequent follow-up often does not continue, leading to them becoming a "silent list" without converting into business negotiations. This issue remains a major concern for many B2B marketing managers and sales executives.

In recent years, due to a decrease in exhibition visitors and an increase in exhibition opportunities, it has become difficult to achieve sufficient results by simply viewing exhibitions as a one-off lead acquisition measure. The key is to redesign exhibitions not as a "short-term harvesting ground" but as a "pipeline starting point," and to have an operational structure that continuously nurtures acquired leads.

In this webinar, we will practically explain the standardization of S/A/B/C lead scoring at exhibition sites and the method of linking "webinars x AI/automation" to continuously nurture leads according to their temperature, in co-sponsorship with Newsbase Inc.

Rather than simply increasing measures, we will deliver an operational method that can be reproduced on-site, showing how to design the entire process from exhibition to business negotiation and reliably hand over leads to sales.

■ Features of the Webinar

At exhibitions, attention tends to focus on the "quantity" of leads acquired, but what is truly important is subsequent prioritization and continuous contact design.

In this webinar, we will organize the S/A/B/C rank judgment criteria that can be immediately put into practice on-site, and the interview design that will be effective in subsequent processes, presenting an operational approach where marketing and sales are not separated.

Furthermore, we will specifically introduce how to combine webinar distribution, automated follow-up, on-demand distribution, and AI-driven distribution optimization for prospects at different temperature levels.

By explaining the entire design, from standardizing the handover to sales through MA/CRM integration to visualizing exhibition investment as ROI, we support the creation of a mechanism that breaks away from individual-dependent operations and continuously generates results.

■ Recommended for

- Those who acquire leads at exhibitions but struggle with subsequent follow-up and feel challenged by the conversion rate.
- Marketing managers and sales planning managers who want to visualize and improve the ROI of exhibition participation.
- Those who want to build a nurturing mechanism utilizing webinars and content distribution.
- Those who want to standardize operations from exhibition to sales collaboration and transform them into a reproducible mechanism.

■ What you will learn in this webinar

- Operational method of "S/A/B/C rank" to immediately determine lead priority at the exhibition site.
- Content design tailored to each rank's temperature and how to run nurturing using automation and AI.
- Key points for initial design and handover to seamlessly connect offline (exhibition) to online (webinar).
- Concrete approach to ROI management and visualization that transforms exhibition costs into "investment."

■ Event Overview

Webinar Name: Mechanism to Prevent Exhibition Leads from Going Silent: S/A/B/C Scoring and Nurturing & ROI Visualization Driven by AI/Automation
Duration: May 26 (Tuesday) - May 28 (Thursday), 2026
Format: Bizibl
Capacity: 100 people
Participation Fee: Free
Organizer: Bizibl Technologies Inc.
Co-organizer: Newsbase Inc.

■ How to Apply

If you wish to participate in this webinar, please apply in advance from the following page.

Apply here