Bizibl Technologies and IDEATECH Jointly Launch 'Research Conference Series 2026', an Annual Project for BtoB Marketers

Bizibl Technologies Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yohei Hanatani; hereinafter Bizibl), provider of the webinar marketing tool 'Bizibl', and IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Tomoo Ishikawa), provider of the one-stop research marketing tool 'ResearP', will jointly launch the 'Research Conference Series 2026', an annual project for BtoB marketers, starting April 2026.

Through 9 independent surveys and 4 online conferences throughout the year, this series will redefine critical issues in BtoB marketing starting from 'facts (data)' and provide actionable insights for practical application.

■ Background | We are entering an era where just "doing" webinars doesn't yield results

In recent years, webinars and conferences in BtoB marketing have rapidly proliferated.
On the other hand, the difficulty of generating results has significantly increased due to the multiplication of the number of events and the sophistication of attendees' discernment.

According to an IDEATECH survey (July 2025, n=327):
- 65.2% answered that 'invitations have increased'
- 78.7% have 'experienced disappointment with the content'

Furthermore,
- 85.1% answered that 'the company's evaluation drops depending on the content',
revealing a situation where the quality of the conference directly impacts the brand.

Also, according to another survey by the same company,
The tactic with the highest soaring CPA is 'Seminars/Webinars' (53.1%),
highlighting the structural issue of 'costs going up while results remain unstable'.

65.2% answered 'invitations increased'. 78.7% 'experienced disappointment'.
The #1 reason for disappointment is 'lack of concrete insights' (35.7%), and #2 is 'gap between title and actual content' (35.0%). The tactic with the highest soaring CPA is 'Seminars/Webinars' (53.1%).

■ The Challenge | Why do we 'feel a good response but no deals are generated'?

While many companies are conducting webinars, questions like:
- Is the content actually being watched?
- Are the different tactics connected?
- Is our customer understanding truly sufficient?
are currently only being grasped intuitively.

In a joint survey conducted by Bizibl and IDEATECH (February 2026, n=438):
- 'Disappointed' experience with materials: 88.2%
- #1 Reason: 'Content was thin': 70.5%
- Sales call immediately after material download: 85.4%
- Of those, felt it was 'annoying': 57.8%

- Experience of being 'disappointed' by materials (white papers, etc.): 88.2% ('Frequently' 27.9% + 'Sometimes' 60.3%)
- #1 Reason for disappointment: 'Content was thin and only had general information' 70.5%
- Experience of a sales call immediately after material DL: 85.4%. Of those, 57.8% answered 'it was annoying because it was before the consideration phase'.
- #1 Action that worsens the impression most during purchasing: 'Immediate calls and persistent appointment requests right after DL' 27.2%

Furthermore,
While 87.3% of recipients feel the content is 'not for them',
87.3% of the senders perceive that it is 'reaching the target',
revealing a profound perception gap.

In IDEATECH's 'Fact-finding Survey of Recipients on BtoB Marketing Content' (January 2026, n=111), 87.3% of viewers of BtoB content answered they have felt 'it is not for us'. 87.3% of sending marketers perceive 'it is reaching the target'.

■ This Initiative | From a 'Place of Opinions' to a 'Place of Facts'

The biggest feature of this series is that the conferences are structured around 'facts' rather than 'opinions'.

- Conduct independent research prior to each session
- Design discussions based on that data
- Provide it in a way that attendees can compare with their own company

By doing this, we aim for a state where it is 'reproducible in your own company' rather than just 'vaguely helpful'.

Also, the survey results will be published as press releases and reports, returning knowledge to the entire industry.

■ Annual Program Overview

This series is structured to redesign marketing throughout the year.

Timing | Type | Theme
March | Conference + Survey (Completed) | The Seven Deadly Sins of BtoB Marketing: What actions do prospects hate?
April | Conference + Survey (Completed) | Are you creating synergy between tactics? (The Orchestration 2026)
May | Survey Release | Do you have high customer resolution?
June | Survey Release | What should marketers spend their time on?
July | Conference 1 + Survey |