Store Record Releases New Feature to Automatically Retrieve Amazon Advertising Costs and Visitor Data

Store Record Inc. (Headquarters: Shinjuku, Tokyo; CEO: Kotaro Higuchi), driven by the vision of 'providing quality management for all retail companies,' has released a new feature for its data management SaaS, 'Store Record.' This feature allows Amazon sellers to fully automate the retrieval of sales data, advertising costs, and visitor counts (sessions).

With this feature, small and medium-sized retail companies selling on Amazon can grasp everything from daily sales and advertising investment effectiveness to product-specific access status by simply turning on 'Auto-Retrieve' on the management screen.

Challenges in Amazon Expense Management: Amazon involves diverse costs, including FBA fees (delivery and storage), referral fees, various advertising menus (Sponsored Products, Brands, Display), and coupon/point campaigns. Furthermore, billing and aggregation timings differ, making it difficult to correctly attribute costs to the month the activity occurred. This often leads to situations where profits are missing despite growing sales.

Manual Data Management: Previously, sellers had to manually download and aggregate data from Seller Central order reports, advertising console reports, business reports, and payment reports. This process is time-consuming and prone to errors.

Automation with Store Record: - Sales Data: Automatically retrieved via Amazon SP-API. - Advertising Costs: Automatically retrieved via Amazon Ads API, displayed on the marginal profit dashboard. - Referral Fees: Automatically calculated based on pre-set rules per store. - Visitor Counts: Automatically retrieved from Amazon Business Reports, allowing analysis of conversion rates and inventory levels.

Cross-Channel Analysis: Store Record already integrates with Rakuten, ZOZOTOWN, Shopify, and futureshop. With the new Amazon support, users can now view and compare sales, advertising costs, and visitor counts across multiple channels on a single dashboard, enabling optimized channel mix decisions.