First-Ever 'Beauty Collection Tokyo' Exhibition to Drive Results in Next-Generation Beauty Industry

This executive committee has decided to hold the first-ever "Beauty Collection Tokyo," an exhibition bringing together trending products and equipment in cosmetics, inner care, aesthetics, fitness, hair care, nail & eye, men's & genderless beauty, and more.

Background of the Event

"Beauty" is currently showing a wide range of possibilities. Beyond "external beauty," there's a shift in value towards "wellness" encompassing mental and physical health, and a response to diversity such as men's beauty and inbound demand. Customer needs are diversifying more than ever before. In this era, sustainable growth and differentiation are difficult with conventional services alone, and many new products and technologies are constantly emerging.

By transcending existing boundaries and combining new technologies with trends, next-generation business opportunities are created. Through high-quality business matching at this exhibition, we strongly support the overall uplift of the beauty and wellness industry and the creation of new value.

【Event Outline】 Name: Beauty Collection Tokyo Dates: July 13 (Tuesday) - July 15 (Thursday), 2027 Venue: Makuhari Messe

Exhibitor Categories / Visitor Categories

### 【Exhibitor Categories】

Companies offering the following trending products and equipment: - Cosmetics, makeup products - Health foods, health beverages - Body aesthetic equipment, facial aesthetic equipment - Fitness equipment, health appliances - Hair care products, hair salon equipment - Nail and hand care products, eyelash products - Men's, unisex, genderless brand products - Salon promotion systems, customer acquisition support, marketing services ... and more

### 【Visitor Categories】

Beauty-related professionals in the following categories: - Buyers - Salon owners (Aesthetic, Hair, Nail, etc.) - Fitness owners - Trading companies, wholesalers - Influencers - Media personnel ... and more

About the Organizer

This committee, as the organizer, has held many exhibitions, including Japan's largest DX comprehensive exhibition, "DX General EXPO." Thanks to our efforts, we have achieved 7 crowns in a satisfaction survey and 4 crowns in an actual condition survey conducted by the Japan Marketing Research Organization.

Exhibitor Recruitment Starts! <Booth locations can be selected on a first-come, first-served basis>

We have started recruiting exhibitors for this exhibition. Booth locations can be selected on a first-come, first-served basis. If you are interested in exhibiting, please contact us using the information below.

【Contact Information】 Beauty Collection Executive Committee PMO Takanawa Gateway 5F, 2-19-17 Takanawa, Minato-ku, Tokyo 108-0014 (within Everidge Co., Ltd.) TEL: 03-6632-2802 (Weekdays 10:00 - 18:00) e-mail: bct-s@bizcrew.jp