[First-time Event] The Birth of a Next-Generation "Beauty" Exhibition Directly Linked to Results

This executive committee has decided to hold the first-ever "Beauty Collection Tokyo," an event where trendy products and equipment in cosmetics, inner care, aesthetics, fitness, hair care, nails & eyes, and men's/genderless categories will gather under one roof.

**■ Background of the Event**

"Beauty" is currently showing a wide range of possibilities. Customer needs are diversifying more than ever, including a value shift towards "wellness" that encompasses not only external beauty but also physical and mental health, and adaptation to diversity such as men's beauty and inbound tourism. In this era, sustainable growth and differentiation are difficult with conventional services alone, and many products and technologies are constantly being born.

By transcending boundaries and combining new technologies and trends, next-generation business opportunities are created. This exhibition strongly supports the overall uplift of the beauty and wellness industry and the creation of new value through high-quality business matching.

**【Event Overview】**

Name: Beauty Collection Tokyo Dates: July 13 (Tuesday) - July 15 (Thursday), 2027 Venue: Makuhari Messe

**■ Exhibitor/Visitor Targets**

**【Exhibitor Targets】**

Companies offering the following trendy products and equipment:

| Cosmetics, makeup products | Health foods, health beverages | Body aesthetic devices, facial aesthetic devices | Fitness equipment, health appliances | Hair care products, hair salon equipment | Nail/hand care products, eyelash products | Men's, unisex, genderless brand products | Salon promotion systems, customer acquisition support/marketing services ...and more

**【Visitor Targets】**

Beauty-related professionals in the following categories:

| Buyers | Salon owners (Aesthetics, Hair, Nails, etc.) | Fitness owners | Trading companies, wholesalers | Influencers | Media representatives ...and more

**■ About the Organizer**

The organizing committee has previously held many exhibitions, including Japan's largest DX comprehensive exhibition, 'DX General EXPO'.

Thanks to this, the Japan Marketing Research Organization has...