<Home Builder Survey 2026> Seasonal Events, Experiential, and Family-Oriented Initiatives All on the Rise
Biz-Creation, provider of "KengakuCloud" for the housing industry, conducted a survey of 134 client companies. It revealed an increasing trend in seasonal events, community-based, and family-oriented initiatives, with a focus on experiential content and kid-friendly services to create a family-friendly visiting environment.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 00:02 (5h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 01:19 (1h 17m after Collected)
Biz-Creation Inc. (Headquarters: Okayama City, Okayama Prefecture; Representative Director: Masahiko Hatsutani; hereinafter "the Company"), which provides "KengakuCloud," a visitor attraction tool exclusively for the housing industry, conducted a fixed-point survey on visitor consideration behavior targeting 134 client companies. The survey results revealed that, compared to the previous survey, seasonal events, community-based initiatives, and family-oriented measures are all on the rise, indicating a broadening range of efforts to promote visits. In particular, the creation of environments that make it easier for families to visit is progressing, such as experiential content that parents and children can participate in, and the installation of kids' spaces and childcare support.
**Survey Summary**
* Implementation rate of seasonal events increased by 3.4pt from the previous survey to 42.5%.
* Events during summer vacation/Obon period were the most common at 57.9%.
* Community-based events grew to 48.5% (up 2.4pt from previous), and family-oriented initiatives to 51.5% (up 8.5pt from previous).
* The creation of family-friendly visiting environments is progressing through enhanced experiential content and kid-friendly services.
**Event Initiatives Expanding, Centered on Experiential and Family-Oriented**
The implementation rate of seasonal events was 42.5%, an increase of 3.4 percentage points compared to the previous survey (conducted in January 2025). When asked about specific measures for companies implementing seasonal events (multiple answers allowed), events during summer vacation/Obon period remained the most common at 57.9%, continuing from the previous survey.
Furthermore, the implementation rate of community-based events was 48.5% (up 2.4pt from previous), and family-oriented initiatives were 51.5% (up 8.5pt from previous), both showing an increase, indicating an overall expansion of event initiatives.
When asked about specific measures for companies that implemented them (multiple answers allowed), events during summer vacation/Obon period remained the most common at 57.9%, continuing from the previous survey.
Specific initiatives primarily include experiential events that parents and children can participate in, such as woodworking classes, confectionery making, pizza making, and festival stalls/caricatures. Projects that families can enjoy, such as workshops and markets, are also widely developed.
In addition, efforts to enhance peace of mind and satisfaction during visits are progressing, such as the installation of kids' spaces, childcare worker supervision, and gifts for children. Moreover, efforts to create community-rooted contact points are expanding, such as collaboration with local events and schools, and participation in festivals.
**Survey Team Comments**
This survey reveals that visitor promotion measures in home builders and housing companies are expanding from traditional viewing-centered approaches to experiential events and family-oriented initiatives. In particular, strengthening content that parents and children can participate in and kid-friendly services are important initiatives that not only lower the barrier to visiting but also lead to increased length of stay and satisfaction.
Furthermore, the design of visitor flows combining regional events and experiential measures, starting from seasons like Golden Week and summer vacation, is progressing, and diversification is seen in the creation of visiting opportunities. "KengakuCloud" supports the optimization of visit reservations and maximization of customer contact points by responding to such diverse visitor flows and event measures. We will continue to contribute to the realization of more effective visitor experiences by staying close to the customer acquisition activities of housing businesses, and will continue to conduct fixed-point surveys to grasp market changes and disseminate useful information to housing businesses.
**Survey Overview**
* **Survey Name:** Housing Industry - Visitor & Customer Acquisition Trends Questionnaire (January 2026 Edition)
* **Target:** Housing companies and home builders (KengakuCloud client companies)
* **Method:** Online questionnaire (Google Forms)
* **Period:** January 19 to January 31, 2026
* **Responses:** 134
* **Organizer:** Biz-Creation Inc.
**What KengakuCloud Can Do**
KengakuCloud is a visitor attraction tool exclusively for the housing industry that can complete all customer acquisition-related operations for housing companies in one stop. It solves the "customer acquisition" challenges faced by local home builders and housing companies through reservation-based attraction that reliably leads to business negotiations. Since company and staff schedules can be reflected in the system in real-time, immediate confirmation of visit reservations is possible, allowing for maximum acceptance of customer visit reservations. As of January 2026, it has surpassed 1,800 client companies and 300,000 cumulative reservations. It is equipped with functions necessary for customer acquisition operations, such as "reservation approval system" which shares detailed maps of event venues only with those who have made reservations, and "unmanned viewing," "owner's home viewing," and "AI assist function" which enable various customer acquisition events. Furthermore, by utilizing the option to outsource customer acquisition operations as needed, it maximizes cost-effectiveness by enabling reliable business negotiations with customers who can be "met" efficiently, thereby increasing the closing rate.
**Survey Summary**
* Implementation rate of seasonal events increased by 3.4pt from the previous survey to 42.5%.
* Events during summer vacation/Obon period were the most common at 57.9%.
* Community-based events grew to 48.5% (up 2.4pt from previous), and family-oriented initiatives to 51.5% (up 8.5pt from previous).
* The creation of family-friendly visiting environments is progressing through enhanced experiential content and kid-friendly services.
**Event Initiatives Expanding, Centered on Experiential and Family-Oriented**
The implementation rate of seasonal events was 42.5%, an increase of 3.4 percentage points compared to the previous survey (conducted in January 2025). When asked about specific measures for companies implementing seasonal events (multiple answers allowed), events during summer vacation/Obon period remained the most common at 57.9%, continuing from the previous survey.
Furthermore, the implementation rate of community-based events was 48.5% (up 2.4pt from previous), and family-oriented initiatives were 51.5% (up 8.5pt from previous), both showing an increase, indicating an overall expansion of event initiatives.
When asked about specific measures for companies that implemented them (multiple answers allowed), events during summer vacation/Obon period remained the most common at 57.9%, continuing from the previous survey.
Specific initiatives primarily include experiential events that parents and children can participate in, such as woodworking classes, confectionery making, pizza making, and festival stalls/caricatures. Projects that families can enjoy, such as workshops and markets, are also widely developed.
In addition, efforts to enhance peace of mind and satisfaction during visits are progressing, such as the installation of kids' spaces, childcare worker supervision, and gifts for children. Moreover, efforts to create community-rooted contact points are expanding, such as collaboration with local events and schools, and participation in festivals.
**Survey Team Comments**
This survey reveals that visitor promotion measures in home builders and housing companies are expanding from traditional viewing-centered approaches to experiential events and family-oriented initiatives. In particular, strengthening content that parents and children can participate in and kid-friendly services are important initiatives that not only lower the barrier to visiting but also lead to increased length of stay and satisfaction.
Furthermore, the design of visitor flows combining regional events and experiential measures, starting from seasons like Golden Week and summer vacation, is progressing, and diversification is seen in the creation of visiting opportunities. "KengakuCloud" supports the optimization of visit reservations and maximization of customer contact points by responding to such diverse visitor flows and event measures. We will continue to contribute to the realization of more effective visitor experiences by staying close to the customer acquisition activities of housing businesses, and will continue to conduct fixed-point surveys to grasp market changes and disseminate useful information to housing businesses.
**Survey Overview**
* **Survey Name:** Housing Industry - Visitor & Customer Acquisition Trends Questionnaire (January 2026 Edition)
* **Target:** Housing companies and home builders (KengakuCloud client companies)
* **Method:** Online questionnaire (Google Forms)
* **Period:** January 19 to January 31, 2026
* **Responses:** 134
* **Organizer:** Biz-Creation Inc.
**What KengakuCloud Can Do**
KengakuCloud is a visitor attraction tool exclusively for the housing industry that can complete all customer acquisition-related operations for housing companies in one stop. It solves the "customer acquisition" challenges faced by local home builders and housing companies through reservation-based attraction that reliably leads to business negotiations. Since company and staff schedules can be reflected in the system in real-time, immediate confirmation of visit reservations is possible, allowing for maximum acceptance of customer visit reservations. As of January 2026, it has surpassed 1,800 client companies and 300,000 cumulative reservations. It is equipped with functions necessary for customer acquisition operations, such as "reservation approval system" which shares detailed maps of event venues only with those who have made reservations, and "unmanned viewing," "owner's home viewing," and "AI assist function" which enable various customer acquisition events. Furthermore, by utilizing the option to outsource customer acquisition operations as needed, it maximizes cost-effectiveness by enabling reliable business negotiations with customers who can be "met" efficiently, thereby increasing the closing rate.