<Home Builder Survey 2026> Approximately 80% of visit reservations are made via the Web, digitalization is progressing

Biz-Creation Inc. (Headquarters: Okayama City, Okayama Prefecture, Representative Director: Masahiko Hatsutani, hereinafter "the Company"), which provides "KengakuCloud," a visitor attraction tool exclusively for the housing industry, conducted a fixed-point survey on the consideration behavior of visitors, targeting 134 companies that have adopted the tool. The survey results revealed that 72.4% of home builders implemented two or more types of events in the past three months, indicating that many companies are operating multiple visitor attraction measures in parallel. Survey Summary * 72.4% of home builders implemented two or more types of events in the past three months. * Phone reservations decreased by 2.4 points compared to the previous survey (16.0% → 13.6%). * Many home builders are operating multiple visitor attraction measures in parallel. A survey conducted among home builders and housing companies that have adopted "KengakuCloud" revealed that 72.4% of home builders implemented two or more types of events in the past three months, indicating that many companies are operating multiple visitor attraction measures in parallel. In addition to "completion tours" (73.9%), "model homes" (49.3%), and "study sessions/seminars" (44.8%), a variety of other visitor attraction events such as structural tours, online consultations, and unmanned tours are being held, suggesting a situation where the flow and management of visit reservations are becoming more complex. Approximately 80% of visit reservations are made via the Web. In the housing industry, while there is a wide variety of event types, the coexistence of multiple reservation channels tends to complicate visitor information management, scheduling, and internal information sharing. Amidst this, Web-based reservations accounted for a large majority, 81%, of all visit reservations, indicating that the digitalization of reservation channels is progressing. Although phone reservations still account for a certain number at 13.6%, this is a 2.4 percentage point decrease from the previous survey (16.0%), showing a shift away from traditional reservation methods. * The composition ratio (%) of each company's reservation channels was calculated, and the average value is displayed. * In this release, advance phone reservations and same-day phone reservations are combined and treated as "phone reservations." "KengakuCloud" supports diverse events and centralizes visitor flow management. "KengakuCloud" is a visitor attraction tool specifically designed for the housing industry, supporting its unique and diverse event formats. By centralizing everything from event page creation to visitor reservation acceptance, announcements, and visitor information management, it helps design a seamless reservation flow for visitors. Furthermore, since reservation slots and response methods can be flexibly set according to event content, it can accommodate operations tailored to each company's policy, such as fully reserved systems or partially open visits. In addition, it can collectively manage information from multiple reservation channels, such as phone and web reservations, thereby streamlining information sharing among staff and understanding response statuses, enabling effortless management even in complex operational environments. Housing FC (45加盟店 nationwide) We were exploring new visitor attraction methods as visits to general housing exhibition centers decreased. We introduced "KengakuCloud" when we started unmanned viewings. Many customers felt the benefit of unmanned viewings, as they could reserve and view buildings at their preferred time without contact, which led to a reduction in customer acquisition costs. Furthermore, since sales representatives do not accompany visitors, we have also seen effects in reducing staff working hours and improving productivity. We planned an event where visitors could freely view without filling out a questionnaire, and we attracted 100 groups of visitors. I believe the success of this event's visitor attraction was due to the effective match with the unmanned model house function, where visitors did not have to worry about their personal information being taken through questionnaires. Survey Team Comments With many home builders operating multiple events in parallel, the flow and management of visit reservations are becoming more complex, and we believe the importance of efficient operational design is increasing. This survey revealed that 72.4% of home builders conduct two or more types of events, and approximately 80% of reservations are made via the web, indicating the progress of digitalization in reservation channels. We, as a company, perceive these results as a tangible sign of expanding on-site utilization. KengakuCloud will continue to support the creation of reservation flows that are less burdensome for both visitors and home builders, taking into account these on-site conditions. The Company will continue to conduct fixed-point surveys and disseminate useful information to housing businesses while capturing market changes. Survey Overview * Survey Name: Housing Industry - Visitor & Attraction Trends Questionnaire (January 2026 Edition) * Target: Housing companies and home builders (KengakuCloud adopting companies) * Method: Online questionnaire (Google Forms) * Period: January 19, 2026 – January 31, 2026 * Responses: 134 * Organizer: Biz-Creation Inc. What KengakuCloud Can Do KengakuCloud is a visitor attraction tool exclusively for the housing industry that can complete all visitor attraction-related operations for housing companies in one stop. It solves the "visitor attraction" challenges faced by local home builders and housing companies through reservation-based attraction that leads more reliably to business negotiations. By reflecting company and staff schedules in the system in real-time, immediate visit confirmation is possible, allowing for maximum acceptance of customer visit reservations. As of January 2026, it has been adopted by over 1,800 companies and has surpassed 300,000 cumulative reservations. It is equipped with functions necessary for visitor attraction operations, such as "Reservation Approval System," which allows sharing detailed maps of event locations only with those who have made reservations, and "Unmanned Viewing," "Owner's Home Viewing," and "AI Assist Function" to enable diverse visitor attraction events. Furthermore, by utilizing options to outsource visitor attraction operations as needed, it increases the closing rate by enabling reliable business negotiations with customers who are "ready to meet," maximizing cost-effectiveness and achieving high-profit management. "KengakuCloud" official website: https://kengakucloud.jp/ About Biz-Creation Inc. "As a mediator of thoughts and aspirations" In 2016, driven by the desire to change the information infrastructure in Japan's housing industry, we launched "iemiru," a housing tour matching service. In 2017, we released "KengakuCloud," our flagship service, a visitor attraction tool exclusively for the housing industry that can complete all visitor attraction-related operations for housing companies in one stop. While significantly reducing the effort involved in visitor attraction activities, it achieves an increase, efficiency, and speed-up of visitor numbers. Additionally, through our promotion support business, including event planning and web promotion, we provide one-stop solutions for challenges faced by housing companies. [Company Profile] Company Name: Biz-Creation Inc. https://biz-creation.co.jp/ Head Office Location: 3-16-5 Ima, Kita-ku, Okayama City, Okayama Prefecture Representative Director: Masahiko Hatsutani Business Activities: Advertising business specializing in the housing industry, KengakuCloud business Established: February 2008