[Important] Launch of a Plan to Utilize a Large Number of Nano/Micro-Influencers Achieving Under 1 Yen Per View! (March 2026)

Beauty Planning Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Norimitsu Fujioka) is pleased to announce the launch of a new plan on its influencer matching service 'Vimmy,' which can generate a large volume of short video UGC. This new plan allows for the extensive utilization of nano and micro-influencers.

This plan makes it possible to acquire video views at a low cost of under 1 yen per view by implementing short video posts by multiple influencers in a campaign format.

Furthermore, regarding the concern often raised by companies about 'a decline in video quality due to mass utilization,' it is possible to achieve UGC posts with a certain level of quality by providing pre-designed guidelines and content structures.

■ Background | The 'Increasing Costs' of Influencer Marketing

In recent years, with the spread of short videos such as TikTok and Instagram Reels, the demand for marketing strategies utilizing influencers has rapidly expanded.

However, on the other hand,

• Soaring casting fees for popular influencers

• Increased workload for operation and management

• Lack of transparency in results

More and more companies are facing challenges such as these.

In particular, influencers with a large number of followers can cost tens of thousands to millions of yen per post, and many companies feel challenges in terms of cost-effectiveness.

Against this backdrop, marketing methods utilizing nano and micro-influencers have been gaining attention in recent years.

■ What is Vimmy?

Vimmy is an influencer matching service that can generate a large volume of short video UGC (User Generated Content).

Companies can recruit creators in a campaign format, and by having multiple users post videos simultaneously, a large amount of short video content can be generated in a short period.

Additionally, Vimmy supports the creation of videos that are likely to be viewed by designing video content structures (from hook to closing) based on past data.

■ Features of the New Plan

① Nano/Micro-Influencer

FAQ

What is Vimmy?

Vimmy is an influencer matching service that enables the mass generation of short video UGC (User Generated Content). It allows companies to recruit creators through campaigns, leading to the rapid production of a large volume of short video content by multiple users simultaneously.

What is the main benefit of the new plan?

The main benefit is achieving a cost of under 1 yen per video view by utilizing a large number of nano and micro-influencers in a campaign format.

How does the new plan address concerns about video quality with mass influencer utilization?

The plan provides pre-designed guidelines and content structures to ensure a certain level of quality for the UGC posts, mitigating concerns about quality decline due to mass utilization.

Why are nano and micro-influencers gaining attention?

They are gaining attention as a marketing method to overcome the challenges of rising costs, increased operational workload, and unclear results associated with popular influencers who have a large follower base.

When will this new plan be available?

The plan is scheduled to be launched in March 2026.

Back to Newsroom (18)