Launched a Mass Employment Plan for Nano & Micro Influencers, Achieving Under 1 Yen Per View! (March 2026)
Biyoukikaku Co., Ltd. launched a new plan for Vimmy in March 2026, allowing mass employment of nano/micro influencers to achieve video views at under 1 yen per view.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 21:10
- 🔍 Collected: March 30, 2026 at 22:56 (1h 46m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 06:45 (583h 49m after Collected)
Biyoukikaku Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Norimitsu Fujioka) announces the launch of a new plan for its influencer matching service "Vimmy" that can mass-produce short video UGC, allowing for the mass employment of nano and micro-influencers.
With this plan, by executing short video posts by multiple influencers in a campaign format, it is possible to acquire video views at a low cost of under 1 yen per view.
In addition, regarding the "degradation of video quality due to mass employment," which is often cited as a concern for companies, the realization of UGC posts guaranteeing a certain level of quality is made possible through the provision of pre-designed guidelines and composition proposals.
## ■ Background | The "High-Cost Nature" of Influencer Measures
In recent years, with the spread of short videos such as TikTok and Instagram Reels, the demand for marketing measures utilizing influencers is rapidly expanding.
However, on the other hand, an increasing number of companies are facing issues such as:
- Soaring casting costs for popular influencers
- Increased man-hours for operations and progress management
- Opacity of results
Particularly for influencers with many followers, the cost can range from hundreds of thousands to millions of yen per post, and many companies feel challenges in terms of cost-effectiveness.
Against this backdrop, the marketing method utilizing nano-influencers and micro-influencers has been gaining attention in recent years.
## ■ What is Vimmy
Vimmy is an influencer matching service that can generate a large amount of short video UGC (User Generated Content).
Companies recruit creators in a campaign format, and by having multiple users post videos simultaneously, a massive amount of short video content can be generated in a short period.
Furthermore, Vimmy supports the production of easily viewable videos by designing video composition proposals (from hook to closing) based on past data.
## ■ Features of the New Plan
① Nano & Micro Influencers
With this plan, by executing short video posts by multiple influencers in a campaign format, it is possible to acquire video views at a low cost of under 1 yen per view.
In addition, regarding the "degradation of video quality due to mass employment," which is often cited as a concern for companies, the realization of UGC posts guaranteeing a certain level of quality is made possible through the provision of pre-designed guidelines and composition proposals.
## ■ Background | The "High-Cost Nature" of Influencer Measures
In recent years, with the spread of short videos such as TikTok and Instagram Reels, the demand for marketing measures utilizing influencers is rapidly expanding.
However, on the other hand, an increasing number of companies are facing issues such as:
- Soaring casting costs for popular influencers
- Increased man-hours for operations and progress management
- Opacity of results
Particularly for influencers with many followers, the cost can range from hundreds of thousands to millions of yen per post, and many companies feel challenges in terms of cost-effectiveness.
Against this backdrop, the marketing method utilizing nano-influencers and micro-influencers has been gaining attention in recent years.
## ■ What is Vimmy
Vimmy is an influencer matching service that can generate a large amount of short video UGC (User Generated Content).
Companies recruit creators in a campaign format, and by having multiple users post videos simultaneously, a massive amount of short video content can be generated in a short period.
Furthermore, Vimmy supports the production of easily viewable videos by designing video composition proposals (from hook to closing) based on past data.
## ■ Features of the New Plan
① Nano & Micro Influencers
FAQ
What is the biggest feature of Vimmy's new plan?
The ability to acquire video plays at a low cost of less than 1 yen per play by employing a large number of nano and micro-influencers.
Won't the quality of videos decrease if a large number are employed?
We provide guidelines and video structure proposals based on past data in advance, ensuring that user-generated content (UGC) maintains a certain level of quality.
Why is such a plan gaining attention?
The cost of hiring popular influencers has risen, and companies are seeking new ways to improve cost-effectiveness (CPA).