bitFlyer Ranks 1st in Three Categories: Margin Trading, Spot Trading (Lending & Staking) in the 2026 Oricon Customer Satisfaction Survey
bitFlyer ranked No.1 in 3 categories of crypto exchange customer satisfaction survey.
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- 📰 Published: April 2, 2026 at 03:49
bitFlyer, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yuzo Kano; hereinafter referred to as "the Company") is pleased to announce that it has ranked 1st in the following three categories for cryptocurrency exchanges in the '2026 Oricon Customer Satisfaction Survey' conducted by Oricon ME Inc.
■ Award Results
| Survey Item | Rank |
| :---------------------------------------------- | :------- |
| Cryptocurrency Exchange Margin Trading (Overall) | 1st Place|
| Cryptocurrency Exchange Spot Trading (Lending) | 1st Place|
| Cryptocurrency Exchange Spot Trading (Staking) | 1st Place|
[Images showing the awards]
The role of cryptocurrencies is expanding beyond simple buying/selling and holding, to become a means of continuous operation through staking and lending. As customer needs grow for both convenience and opportunities for utilization, our company has maintained zero hacking incidents since its founding in 2014 and has achieved No.1* in Bitcoin trading volume in Japan for nine consecutive years. This simultaneous award in three categories is deeply appreciated as a reflection of the actual customer evaluation of our consistent efforts towards safety, reliability, and convenience.
Since its founding, bitFlyer has been committed to creating an environment where cryptocurrencies can be used safely and securely, under the mission 'Make the world easy with blockchain.' We accept this award as a testament to the trust placed in us by our customers who use our services daily. Cryptocurrencies are becoming more than just investment assets; through mechanisms like staking and lending, they are evolving into infrastructure for new asset management.
* Based on JVCEA and publicly released data, surveyed by our company (Annual trading volume including cash-settled and futures transactions, 2016-2024).
■ Survey Overview (Summary Description)
This survey is one of Japan's largest customer satisfaction surveys, independently planned and conducted by Oricon ME Inc. Internet surveys are conducted targeting only consumers who have actual experience using the services. Rankings are calculated based on multifaceted evaluation items such as account opening, ease of trading, fees, customer support, and system stability.
[Image with text]
Survey Sponsor: Oricon ME Inc.
Survey Method: Internet Survey
Update Date: 2026/04/01
Survey Period: 2025/12/01–2025/12/12, 2024/11/27–2024/12/12, 2023/11/29–2023/12/13
- Cryptocurrency Exchange Spot Trading
- Sample Size: 6,526 people
- Minimum participants: 100 people
- Target Audience:
Gender: Not specified | Age: 20-69 | Region: Nationwide
Conditions: Individuals who have personally conducted spot trading of crypto assets using discretionary trading mainly within the past 3 years.
- Number of Surveyed Companies (Services): 15
- Definition: Companies that meet all the following conditions:
1) Registered with the Financial Services Agency as a crypto asset exchange operator.
2) Offers spot trading services for crypto assets.
3) Supports BTC/JPY trading.
4) Operates a service primarily for trading financial instruments.
- URL: https://life.oricon.co.jp/rank-cryptocurrency/cash-transaction/
- Cryptocurrency Exchange Margin Trading
- Sample Size: 496 people
- Minimum participants: 50 people
- Target Audience:
Gender: Not specified | Age: 20-69 | Region: Nationwide
Conditions: Individuals who have personally conducted margin trading of crypto assets using discretionary trading mainly within the past 3 years.
- Number of Surveyed Companies (Services): 10
- Definition: Companies that meet all the following conditions:
1) Registered with the Financial Services Agency as a crypto asset exchange operator.
2) Offers margin trading services for crypto assets.
3) Supports BTC/JPY trading.
4) Operates a service primarily for trading financial instruments.
- URL: https://life.oricon.co.jp/rank-cryptocurrency/margin-transaction/
About the bitFlyer Group:
bitFlyer, Inc. was founded in 2014 with the mission 'Make the world easy with blockchain.' We offer services including buying and trading crypto assets, and have achieved No.1* in Bitcoin trading volume in Japan for nine consecutive years. Since our inception, we have operated with an emphasis on security and legal compliance, providing customers with secure, safe, and user-friendly services. Furthermore, along with bitFlyer USA Inc. and bitFlyer EUROPE S.A., we are expanding our business beyond Japan to the United States and Europe, operating as a global crypto asset exchange. Additionally, bitFlyer Blockchain, Inc. develops and provides its proprietary blockchain 'Miyabi,' which is adopted for the underlying systems of tokens listed on crypto asset exchanges and more. Moving forward, we will leverage group synergies to contribute to the societal implementation of blockchain technology and the sound development of the crypto asset market, aiming to become No.1 in Asia.
Official HP: https://bitflyer.com
■ Award Results
| Survey Item | Rank |
| :---------------------------------------------- | :------- |
| Cryptocurrency Exchange Margin Trading (Overall) | 1st Place|
| Cryptocurrency Exchange Spot Trading (Lending) | 1st Place|
| Cryptocurrency Exchange Spot Trading (Staking) | 1st Place|
[Images showing the awards]
The role of cryptocurrencies is expanding beyond simple buying/selling and holding, to become a means of continuous operation through staking and lending. As customer needs grow for both convenience and opportunities for utilization, our company has maintained zero hacking incidents since its founding in 2014 and has achieved No.1* in Bitcoin trading volume in Japan for nine consecutive years. This simultaneous award in three categories is deeply appreciated as a reflection of the actual customer evaluation of our consistent efforts towards safety, reliability, and convenience.
Since its founding, bitFlyer has been committed to creating an environment where cryptocurrencies can be used safely and securely, under the mission 'Make the world easy with blockchain.' We accept this award as a testament to the trust placed in us by our customers who use our services daily. Cryptocurrencies are becoming more than just investment assets; through mechanisms like staking and lending, they are evolving into infrastructure for new asset management.
* Based on JVCEA and publicly released data, surveyed by our company (Annual trading volume including cash-settled and futures transactions, 2016-2024).
■ Survey Overview (Summary Description)
This survey is one of Japan's largest customer satisfaction surveys, independently planned and conducted by Oricon ME Inc. Internet surveys are conducted targeting only consumers who have actual experience using the services. Rankings are calculated based on multifaceted evaluation items such as account opening, ease of trading, fees, customer support, and system stability.
[Image with text]
Survey Sponsor: Oricon ME Inc.
Survey Method: Internet Survey
Update Date: 2026/04/01
Survey Period: 2025/12/01–2025/12/12, 2024/11/27–2024/12/12, 2023/11/29–2023/12/13
- Cryptocurrency Exchange Spot Trading
- Sample Size: 6,526 people
- Minimum participants: 100 people
- Target Audience:
Gender: Not specified | Age: 20-69 | Region: Nationwide
Conditions: Individuals who have personally conducted spot trading of crypto assets using discretionary trading mainly within the past 3 years.
- Number of Surveyed Companies (Services): 15
- Definition: Companies that meet all the following conditions:
1) Registered with the Financial Services Agency as a crypto asset exchange operator.
2) Offers spot trading services for crypto assets.
3) Supports BTC/JPY trading.
4) Operates a service primarily for trading financial instruments.
- URL: https://life.oricon.co.jp/rank-cryptocurrency/cash-transaction/
- Cryptocurrency Exchange Margin Trading
- Sample Size: 496 people
- Minimum participants: 50 people
- Target Audience:
Gender: Not specified | Age: 20-69 | Region: Nationwide
Conditions: Individuals who have personally conducted margin trading of crypto assets using discretionary trading mainly within the past 3 years.
- Number of Surveyed Companies (Services): 10
- Definition: Companies that meet all the following conditions:
1) Registered with the Financial Services Agency as a crypto asset exchange operator.
2) Offers margin trading services for crypto assets.
3) Supports BTC/JPY trading.
4) Operates a service primarily for trading financial instruments.
- URL: https://life.oricon.co.jp/rank-cryptocurrency/margin-transaction/
About the bitFlyer Group:
bitFlyer, Inc. was founded in 2014 with the mission 'Make the world easy with blockchain.' We offer services including buying and trading crypto assets, and have achieved No.1* in Bitcoin trading volume in Japan for nine consecutive years. Since our inception, we have operated with an emphasis on security and legal compliance, providing customers with secure, safe, and user-friendly services. Furthermore, along with bitFlyer USA Inc. and bitFlyer EUROPE S.A., we are expanding our business beyond Japan to the United States and Europe, operating as a global crypto asset exchange. Additionally, bitFlyer Blockchain, Inc. develops and provides its proprietary blockchain 'Miyabi,' which is adopted for the underlying systems of tokens listed on crypto asset exchanges and more. Moving forward, we will leverage group synergies to contribute to the societal implementation of blockchain technology and the sound development of the crypto asset market, aiming to become No.1 in Asia.
Official HP: https://bitflyer.com
FAQ
What is the main point of this news?
bitFlyer has been ranked first in all three categories of margin trading, spot trading (lending), and spot trading (staking) for cryptocurrency exchanges in the Oricon Customer Satisfaction Survey.
When was the survey conducted?
The survey period was conducted multiple times between November 2023 and December 2025.
Why was bitFlyer recognized?
It is believed that their continuous efforts in security, reliability, and convenience, along with the balance of opportunities for utilization as an investment tool through staking and lending, were recognized.