50% Reduction in Cost Per Application: 'Short Video-ya-san' Achieves ¥1,500 CPA with TikTok Ads & Short Videos, Solving SME Hiring Challenges
Bitegami Co., Ltd. achieves a ¥1,500 cost-per-application for hiring using TikTok ads and short-form videos.
📋 Article Processing Timeline
- 📰 Published: March 27, 2026 at 23:51
- 🔍 Collected: March 28, 2026 at 21:59 (22h 8m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 00:55 (410h 56m after Collected)
Bitegami Co., Ltd. is pleased to announce that its short video production and operation service, "Short Video-ya-san," has achieved an astonishingly low cost-per-application (CPA) of the ¥1,500 level through recruitment support utilizing TikTok ads. For small and medium-sized enterprises (SMEs) struggling with intensifying recruitment difficulties and soaring costs, we offer a short video solution that conveys the company's appeal authentically, as a new form of "letter" for the digital age.
■ The Severe Pain of Ineffective Traditional Hiring Methods
Currently, many SMEs face the dead-end problem of "placing job ads but getting no applicants" and "hiring costs soaring to tens of thousands of yen or more." Especially in the new graduate and mid-career markets, simply being listed on major job portals means getting lost among competitors, preventing their unique appeal from reaching job seekers. The situation where significant time and money are invested without finding the right talent has become a major obstacle to company growth.
■ Stop Wasting Recruitment Costs and Capture Hearts with Video
A passive "waiting" approach of continuously paying high listing fees only worsens the recruitment problem. "Short Video-ya-san" breaks this stalemate by proposing an "offensive" recruitment video strategy that leverages TikTok and Instagram Reels, integrating into the daily lives of job seekers. Through unique direction and ad management, we directly approach a potential talent pool that was previously unreachable and visualize the company's warmth, thereby acquiring high-quality applications at a low cost.
■ Achieving Both Overwhelming Cost-Performance and Brand Building
By implementing this service, companies can significantly reduce their CPA compared to traditional methods. In fact, we have succeeded in building a stable candidate pool with a cost per application of around ¥1,500 to ¥3,000 in industries such as caregiving, IT, and logistics. Furthermore, by allowing candidates to "vicariously experience" the company culture and staff personalities through video, we prevent early turnover due to mismatches and also deliver long-term benefits like increased event attendance and higher offer acceptance rates.
■ Over 100 Million Yen in Sales in 32 Months, Trusted by Over 180 Companies
"Short Video-ya-san" surpassed 100 million yen in cumulative sales in just 32 months since launching and has been profitable for three consecutive years. To date, we have delivered over 2,000 videos and partnered with more than 180 companies to solve their challenges. Our highly replicable, proprietary production flow and our advertising expertise, honed by experimenting on ourselves, are the solid foundation for consistently delivering results.
■ Concrete Success Stories Dominating the Recruitment Market
We have seen dramatic results from short video advertising, especially in the staffing and IT industries. For example, in caregiver recruitment, we used SNS ads to significantly improve ROAS while ensuring stable lead acquisition. There are also cases where using video to drive traffic to trade shows and recruitment events led to a five-fold increase in the number of business cards collected. Below are some examples of success achieved at the forefront of recruitment and customer acquisition.
■ The Severe Pain of Ineffective Traditional Hiring Methods
Currently, many SMEs face the dead-end problem of "placing job ads but getting no applicants" and "hiring costs soaring to tens of thousands of yen or more." Especially in the new graduate and mid-career markets, simply being listed on major job portals means getting lost among competitors, preventing their unique appeal from reaching job seekers. The situation where significant time and money are invested without finding the right talent has become a major obstacle to company growth.
■ Stop Wasting Recruitment Costs and Capture Hearts with Video
A passive "waiting" approach of continuously paying high listing fees only worsens the recruitment problem. "Short Video-ya-san" breaks this stalemate by proposing an "offensive" recruitment video strategy that leverages TikTok and Instagram Reels, integrating into the daily lives of job seekers. Through unique direction and ad management, we directly approach a potential talent pool that was previously unreachable and visualize the company's warmth, thereby acquiring high-quality applications at a low cost.
■ Achieving Both Overwhelming Cost-Performance and Brand Building
By implementing this service, companies can significantly reduce their CPA compared to traditional methods. In fact, we have succeeded in building a stable candidate pool with a cost per application of around ¥1,500 to ¥3,000 in industries such as caregiving, IT, and logistics. Furthermore, by allowing candidates to "vicariously experience" the company culture and staff personalities through video, we prevent early turnover due to mismatches and also deliver long-term benefits like increased event attendance and higher offer acceptance rates.
■ Over 100 Million Yen in Sales in 32 Months, Trusted by Over 180 Companies
"Short Video-ya-san" surpassed 100 million yen in cumulative sales in just 32 months since launching and has been profitable for three consecutive years. To date, we have delivered over 2,000 videos and partnered with more than 180 companies to solve their challenges. Our highly replicable, proprietary production flow and our advertising expertise, honed by experimenting on ourselves, are the solid foundation for consistently delivering results.
■ Concrete Success Stories Dominating the Recruitment Market
We have seen dramatic results from short video advertising, especially in the staffing and IT industries. For example, in caregiver recruitment, we used SNS ads to significantly improve ROAS while ensuring stable lead acquisition. There are also cases where using video to drive traffic to trade shows and recruitment events led to a five-fold increase in the number of business cards collected. Below are some examples of success achieved at the forefront of recruitment and customer acquisition.