A Hymn to Natural Walking: BIRKENSTOCK's 'WALK NATURALLY' Campaign

Under the tagline 'WALK NATURALLY,' BIRKENSTOCK illuminates the joy of natural movement and the significance of the foot—a complex biomechanical structure that naturally demands careful attention and consideration.

This philosophy is the origin of the Birkenstock family's shoemaking, passed down for over 100 years, and it is embodied in the original footbed.

The multifaceted and dynamic 'WALK NATURALLY' campaign respectfully portrays unadorned, natural movement, captivatingly illustrating the rich expressions of human walking.

The idea that 'foot health is the foundation of a comfortable life' has shaped the BIRKENSTOCK brand to this day.

BIRKENSTOCK develops a diverse range of products, centered around anatomically designed footbeds, with the desire for people worldwide—regardless of age, gender, or cultural background—to achieve their inherent natural way of walking. The 'WALK NATURALLY' concept goes beyond simply walking; it expresses that all who wear BIRKENSTOCK can walk naturally as they are.

Through this campaign, BIRKENSTOCK will establish various touchpoints and locations worldwide to embody this worldview, creating opportunities for people to discover, experience, and enjoy natural body movement, foot biomechanics, and the superior functionality of the footbed.

A culmination of design and craftsmanship—ideas ahead of their time.

BIRKENSTOCK's footbeds allow for natural walking, as if on soft, supple ground, even on modern paved surfaces. This is the result of generations of orthopedic research and accumulated specialized knowledge.

Crafted from carefully selected natural materials such as cork, jute, and natural latex using traditional methods, the footbeds are formed through a complex process in our own factories, combining artisan skill with advanced automated processes. The result is a 'Made in Germany' product that harmonizes quality, tradition, and functionality, equipped with precise orthopedic design and high functionality.

For many years, the Birkenstock family primarily focused on the development and sale of footbeds and insoles. Then, in 1963, Karl Birkenstock created the first sandal with an integrated footbed, 'MADRID,' marking a significant turning point in the brand's history.

With the introduction of this model, featuring a minimal and architectural form inspired by Brutalism, the footbed itself also established its status as an iconic symbol of BIRKENSTOCK.

Currently, BIRKENSTOCK's lineup of over 700 products includes the original cork-latex footbed, removable footbeds, and innovative DEEP BLUE FOOTBEDs. Additionally, EVA and PU material models feature a lightweight construction with the footbed and upper molded integrally.

All designs are crafted to conform to the shape of the foot, supporting natural posture and balance, as well as proper weight distribution. They reduce pressure on the feet, alleviate strain on joints, and ensure ample space for the toes to move freely.

Looking back, it becomes clear how far ahead of its time the Birkenstock family's vision of 'healthy footwear' and the innovative invention of the footbed truly were.

The footbed, an essential element supporting a lifestyle rooted in nature and conceived as the next best option to walking barefoot, remains the core of the brand to this day.

Special website:

https://www.birkenstock.com/jp/walk-naturally/

Customer inquiries:

Birkenstock Japan Customer Service

Tel: 0476-50-2626

www.birkenstock.com/jp