BIRKENSTOCK Pop-up Store Opens at Hiroshima PARCO Featuring Perfect Summer Items
BIRKENSTOCK will open a limited-time pop-up store at Hiroshima PARCO from April 25 to August 30, 2026. As the only direct sales point in the Chugoku and Shikoku regions, it offers a wide range of popular models like ARIZONA and limited edition anniversary novelties.
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- 📰 Published: April 27, 2026 at 20:05
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BIRKENSTOCK will open a temporary pop-up store at Hiroshima PARCO. Running until August 30, this store will be the only direct sales point in the Chugoku and Shikoku region, featuring a wide selection of the brand's popular items, including their signature sandals.
With a tradition of shoemaking dating back to 1774, BIRKENSTOCK is renowned as the creator of the footbed. The footbed, which remains the core of their products, is 100% produced in Germany. Using carefully selected materials of European origin and uncompromising craftsmanship, the brand continues to support people's natural walking movements.
At this pop-up store, customers can personally experience the comfort of BIRKENSTOCK's proud footbed while taking their time to find their perfect pair of comfortable shoes.
The ARIZONA, a double-strap sandal that is a summer staple, will be available in a wide variety of styles, from classic versions to fashionable new releases. The popular clogs, which create an effortless look whether worn with socks or bare feet, will also feature a lineup unique to this direct-managed pop-up.
In a store designed with calm tones, customers can explore the functional beauty and craftsmanship embedded in each model and find a pair to brighten their feet this summer.
To commemorate the opening, customers who purchase 22,000 yen (tax included) or more will receive a tote bag featuring motifs of the BOSTON, celebrating its 50th anniversary this year, or the LONDON, celebrating its 40th anniversary. These tote bags are available in limited quantities and will be distributed on a first-come, first-served basis.
BIRKENSTOCK Hiroshima PARCO Pop-up Store
Period: April 25, 2026 – August 30, 2026
Location: Hiroshima PARCO Main Building 1F, 10-1 Hondori, Naka-ku, Hiroshima-shi, Hiroshima 730-0035
Business Hours: 10:00–20:30
With a tradition of shoemaking dating back to 1774, BIRKENSTOCK is renowned as the creator of the footbed. The footbed, which remains the core of their products, is 100% produced in Germany. Using carefully selected materials of European origin and uncompromising craftsmanship, the brand continues to support people's natural walking movements.
At this pop-up store, customers can personally experience the comfort of BIRKENSTOCK's proud footbed while taking their time to find their perfect pair of comfortable shoes.
The ARIZONA, a double-strap sandal that is a summer staple, will be available in a wide variety of styles, from classic versions to fashionable new releases. The popular clogs, which create an effortless look whether worn with socks or bare feet, will also feature a lineup unique to this direct-managed pop-up.
In a store designed with calm tones, customers can explore the functional beauty and craftsmanship embedded in each model and find a pair to brighten their feet this summer.
To commemorate the opening, customers who purchase 22,000 yen (tax included) or more will receive a tote bag featuring motifs of the BOSTON, celebrating its 50th anniversary this year, or the LONDON, celebrating its 40th anniversary. These tote bags are available in limited quantities and will be distributed on a first-come, first-served basis.
BIRKENSTOCK Hiroshima PARCO Pop-up Store
Period: April 25, 2026 – August 30, 2026
Location: Hiroshima PARCO Main Building 1F, 10-1 Hondori, Naka-ku, Hiroshima-shi, Hiroshima 730-0035
Business Hours: 10:00–20:30