[Important] Don't Compromise on Your Dog's Health Due to Price. From Coco Gourmet, No. 1 in Fresh Dog Food (※1), Introducing Sister Brand "Cocomogu" to "Popularize" Homemade Meals.

Biophilia Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Kota Iwahashi), which develops homemade meal brands for dogs and cats, is pleased to announce the launch of "Cocomogu," a sister brand to "Coco Gourmet," the No. 1 fresh food brand in sales (※1) that has been transforming dog meals into "homemade quality" (※2). The new brand will be released on Friday, March 27, 2026.

To address the concerns of owners who want to provide safe and healthy meals for their beloved dogs but find the price of daily fresh food a barrier, we have partnered with trusted food manufacturers overseas. By using human-grade meat, fish, and vegetables, and combining the expertise of the Coco Gourmet development team with the advanced technology of the new factory, we have achieved safe, additive-free (※3) homemade quality at an accessible price. By balancing "deliciousness and health," we aim to broaden the reach of homemade meals in the pet food market.

Our manufacturing philosophy is based on the belief that delivering "the joy of eating and healthy days" to all pets leads to the happiness of the entire family. We aim to deliver this "cycle of joy" to every household. To achieve this, we will continue to be your and your family's food partner, expanding the dietary choices for your beloved dogs and cats and growing together.

※1 Survey conducted by TPC Marketing Research Co., Ltd. targeting companies primarily operating online sales in fiscal years 2022 and 2023.

※2 Dog food that has not undergone dry processing or retort processing.

※3 Free of antioxidants, preservatives, pH adjusters, colorings, fragrances, and seasonings.

To ensure no one has to give up on their dog's health and the joy of eating due to "price."

In recent years, while more and more owners are particular about their dog's diet, many are struggling with the barriers of price and effort, such as "I want to buy healthy meals that my dog will love, but it's difficult every meal," or "I don't have time to cook homemade meals, and I'm worried about nutritional imbalances." We believe that delivering "the joy of eating and healthy days" to all pets leads to the happiness of the entire family, and we aim to deliver this "cycle of joy."

Through Coco Gourmet, we have consistently communicated the importance of "deliciousness" in pet food. As a result, we feel that the value of "deliciousness" is gradually becoming recognized as an important standard in the premium food market. While Coco Gourmet is our core brand, offering the highest quality with confidence, we sometimes receive feedback that its price makes daily use difficult. Currently, the value of "deliciousness" has not yet fully reached more affordable price ranges.

For every family, dogs are cherished members. We want to reduce the anxiety of owners regarding their dog's daily meals and deliver the deliciousness and peace of mind of homemade quality to more dogs. With this desire, and cherishing the philosophy of Coco Gourmet, we began developing "Cocomogu," an entry-level line that pursues ease of use with room-temperature storage and small portion sizes.

We hope that "Cocomogu" will be an opportunity to expand your dog's dietary choices and make every meal a source of nutritional intake.