BASE Adds AI-Powered Push Notification Copywriting Feature for PAY ID App

BASE, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yuta Tsuruoka; hereinafter "BASE"), operator of the online store creation service "BASE," announces the addition of a new AI-powered feature that automatically generates push notification copy for followers on the PAY ID app, effective Monday, June 15, 2026.

<About Push Notifications on the PAY ID App>

The PAY ID app is a shopping application provided by PAY ID (Pay ID), BASE's shopper-facing shopping service. When merchants open an online store using BASE, they can automatically list their store on the PAY ID app.

Once listed, merchants can send push notifications to their followers on the app, sharing updates such as new product launches, sales, restocks, and shop campaigns. Since these notifications appear directly on followers' smartphones, this feature serves as a timely and effective tool for customer acquisition and promotional outreach.

Shopper-Facing Shopping Service "PAY ID": https://payid.jp

◾️ About the New AI-Powered Push Notification Copywriting Feature

BASE is committed to advancing the planning and development of AI-based products to reduce operational burdens for online store owners. The goal is to free up more "Creative Time"—time for value-creation activities such as product development, marketing, and enhancing customer experiences—that only shop owners can deliver. This new AI-powered push notification feature is part of that ongoing initiative.

Push notifications require concise and compelling messaging within limited character counts. By leveraging AI to generate notification copy, shop owners can now distribute effective promotional messages without drafting content from scratch—simply editing and fine-tuning the AI-generated text before sending.

This feature is accessible via the "PAY ID App" section in the BASE shop management dashboard when creating a new push notification. Shop owners select either "Product Promotion" or "Shop Promotion" based on their intended message, set a desired theme, and the AI will generate the notification copy accordingly.

Overview of the AI-Powered Push Notification Copywriting Feature

Launch Date: Monday, June 15, 2026

Target Users: All shops using BASE

Feature Cost: Free of charge

Moving forward, BASE will continue to integrate AI into its platform to reduce operational burdens, create more "Creative Time" for shop owners, and support their entrepreneurial journeys.

About BASE – Online Store Creation Service: https://thebase.com

BASE is a service that enables anyone to easily create an online store. It is used by 2.6 million shops, including individuals and organizations engaged in creative activities such as product planning, production, and manufacturing, as well as local governments supporting regional revitalization.

BASE provides an optimized service that empowers everyone to build their own brand and live a life true to themselves. The platform supports store operations with a wide range of easy-to-use features, including simple payment integration, no-code customizable design themes, transaction analytics tools, CRM functionality, and "BASE AI Assistant," which reduces the workload of content creation. These tools help individuals and small teams operate their online stores more efficiently and effectively, creating more "Creative Time" for value-creation activities and supporting sales growth.

Pricing plans include the "Standard Plan," which requires no setup or monthly fees and charges only a commission per sale, and the "Growth Plan," which has a monthly fee but offers industry-leading low commission rates. This flexibility allows businesses of all sizes to use the platform.

<Information Sharing by BASE> Through its owned media "BASE U" and official social media channels, BASE shares know-how on maximizing the use of its platform, including introductions and usage tips for the "BASE Apps" extension features, and interviews with shops using BASE.

- Owned Media "BASE U": https://baseu.jp - BASE Official Instagram @BASEec: https://www.instagram.com/baseec - BASE Official X (formerly Twitter) @BASEec: https://x.com/BASEec - BASE Community Official X @BASEecCommunity: https://x.com/BASEecCommunity

The online store creation service BASE is committed to promoting and supporting the creator economy and advancing diversity, equity, and inclusion (DE&I) through its services and collaborations with shop owners.

[Company Overview]

Company Name: BASE, Inc. (Japanese: BASE株式会社)

Representative: CEO Yuta Tsuruoka

Headquarters: Sumitomo Fudosan Roppongi Grand Tower 37F, 3-2-1 Roppongi, Minato-ku, Tokyo 106-6237, Japan

Founded: December 11, 2012 (Heisei 24)

Capital: ¥8.84754 billion (as of December 31, 2025)

URL: https://binc.jp

Business Activities: Planning, development, and operation of the online store creation service "BASE," the shopper-facing shopping service "PAY ID," and the funding service "YELL BANK"

Affiliated Companies: PAY Co., Ltd., want.jp Co., Ltd., E-Store Co., Ltd., Port Co., Ltd.

The BASE Group, under the mission "Payment to the People, Power to the People," is dedicated to building environments where economic activities thrive through its products, serving as a partner that empowers individuals and small teams to achieve their full potential.