BASE's Official YouTube Channel "EC no Kakushigoto" Launches New Segment "Stories Only Shop Owners Know" to Mark Its 1st Anniversary!

BASE, Inc., operator of the online shop creation service "BASE," announced that its official YouTube channel, "EC no Kakushigoto," will launch a new segment titled "Stories Only Shop Owners Know" on May 29, 2026, at 6:00 PM, marking the channel's first anniversary in June 2026. This new segment responds to viewer requests for more concrete information regarding online shop management, such as startup capital, post-launch income, cash flow, strategies for maintaining sales, and product development challenges. It will feature two main segments: "The Reality of Money" and "Shop Owner Discussions" centered on specific themes. Launched in June 2025, "EC no Kakushigoto" is a weekly documentary-style YouTube channel that follows the daily lives of shop owners using "BASE," focusing on the "behind-the-scenes of solo entrepreneurship." The videos highlight the processes leading up to opening a shop, daily routines, and the personal struggles and turning points of owners who seek to live life on their own terms. The new segment aims to provide practical tips based on the real-life experiences of shop owners for those planning to open or currently running an online shop. The first episode, airing on May 29, 2026, will feature "Yogashi to Coffee Shimokitashimai," a confectionery shop that grew from 200,000 yen in material costs to 2 million yen in monthly sales, discussing the financial realities of their business. A discussion on "The Reality of Handmade Artists" is also scheduled for July 3, 2026. Since its inception, the channel has featured approximately 50 shop owners and surpassed 4 million total views as of May 22, 2026. BASE remains committed to supporting the free lifestyles and value creation of individual and small-team shop owners.