Tetsuko Kuroyanagi-featured "BASE" TV Commercial to Expand Nationwide from May 9!
BASE Corporation's online shop creation service "BASE" is expanding the broadcast area for its TV commercials, featuring actress Tetsuko Kuroyanagi, nationwide starting May 9. This decision follows a significant positive response in the Kanto area, aiming to strengthen brand recognition.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 00:30
- 🔍 Collected: May 8, 2026 at 16:01
- 🤖 AI Analyzed: May 8, 2026 at 17:00 (58 min after Collected)
BASE Corporation (Location: Minato-ku, Tokyo; Representative Director & CEO: Yuta Tsuruoka), which operates the online shop creation service "BASE," announced that the broadcast area for its TV commercials featuring actress and UNICEF Goodwill Ambassador Tetsuko Kuroyanagi, titled "Tetsuko and the Parrot ~Tetsuko Wants~" (15 seconds) and "Tetsuko and the Parrot ~Parrot Wants~" (15 seconds), will be expanded nationwide starting Saturday, May 9, 2026.
These TV commercials began airing in the Kanto area in December 2025, and due to the significant positive response received after their broadcast, the decision has been made to expand the broadcast area nationwide.
◾️ TV Commercial Overview
Broadcast Period: Saturday, May 9, 2026 ~ Saturday, May 30, 2026
Broadcast Area: Nationwide
Titles:
・"Tetsuko and the Parrot ~Tetsuko Wants~" (15 seconds)
Public Video URL: https://youtu.be/iLItAF5TF2E
・"Tetsuko and the Parrot ~Parrot Wants~" (15 seconds)
Public Video URL: https://youtu.be/6pw3GhpClMc
In consideration of diversifying viewing environments, advertisements will be distributed on web video media in addition to TV commercials.
Web video media for ad distribution: YouTube, Amazon Prime Video
◾️ TV Commercial Planning Intent
To once again strongly emphasize the phrase "If you're opening an online shop, it's BASE" and further strengthen brand recall for "BASE" as the go-to for online shop creation, the decision was made to air the TV commercials. The TV commercials are structured to impressively use the phrase "If you're opening an online shop, it's BASE," with simple exchanges of dialogue designed to make people naturally remember the "BASE" brand.
Tetsuko Kuroyanagi appeared in the TV commercials. Ms. Kuroyanagi is a person who has been active on the front lines for many years, starting as NHK's first exclusive TV actress, and subsequently as the first female news anchor and talk show host. Ms. Kuroyanagi's attitude of "living true to herself" resonates with the shop owners who use "BASE" and is considered a powerful symbol for conveying the brand message.
◾️ TV Commercial Story
The opening scene begins with Ms. Kuroyanagi and a parrot facing each other in a glamorous room surrounded by flowers.
In the "Tetsuko and the Parrot ~Tetsuko Wants~" commercial, Ms. Kuroyanagi speaks to the parrot, saying "Tetsuko-san" and "Very much," and the parrot imitates her words. When Kuroyanagi continues, trying to elicit a compliment from the parrot by saying "Wonderful," the parrot replies "BASE." Looking puzzled, she tries again to get a compliment, but this time the parrot repeatedly chants the sound logo, "If you're opening an online shop, it's BASE." Kuroyanagi is depicted looking exasperated and muttering, "Oh, come on."
In the "Tetsuko and the Parrot ~Parrot Wants~" commercial, Ms. Kuroyanagi herself starts singing the sound logo, "If you're opening an online shop, it's BASE," and the parrot requests, "One more time." She performs the sound logo again, and even when she asks for its thoughts, the parrot stubbornly insists on "One more time." Finally, on the third try, after she sings, the parrot calls her name, "Tetsuko, one more time," and demands again. The scene concludes with Ms. Kuroyanagi lamenting, "Oh, not again..."
Through the surreal and humorous interplay between Ms. Kuroyanagi and the parrot, the commercials effectively convey the brand message.
◾️ Performer Profile
Photography: Kazuyoshi Shimomura
Tetsuko Kuroyanagi
Born in Tokyo.
After graduating from Tokyo College of Music, Department of Vocal Music, she joined NHK Broadcasting Troupe in 1953. She continued to appear from the very first day of television broadcasting in Japan on February 1, 1953, becoming Japan's first TV actress. Subsequently, she pioneered as the first female news anchor and talk show host, and "Tetsuko's Room," which started in 1976, is still ongoing, continually recognized and updated by Guinness World Records as the "most broadcasts of a talk show by the same host."
Furthermore, her book "Totto-chan, the Little Girl at the Window," published in 1981, sold over 8 million copies and was translated into more than 20 languages, receiving high international acclaim. In 1984, she became Asia's first UNICEF Goodwill Ambassador and has been active for 40 years to date, working for children around the world.
"BASE" will continue its efforts, including TV commercial broadcasts, to create opportunities for recognition and to deliver information to those considering opening an online shop, as well as those who need the service.
The online shop creation service "BASE" https://thebase.com
"BASE" allows anyone to easily create an online shop.
These TV commercials began airing in the Kanto area in December 2025, and due to the significant positive response received after their broadcast, the decision has been made to expand the broadcast area nationwide.
◾️ TV Commercial Overview
Broadcast Period: Saturday, May 9, 2026 ~ Saturday, May 30, 2026
Broadcast Area: Nationwide
Titles:
・"Tetsuko and the Parrot ~Tetsuko Wants~" (15 seconds)
Public Video URL: https://youtu.be/iLItAF5TF2E
・"Tetsuko and the Parrot ~Parrot Wants~" (15 seconds)
Public Video URL: https://youtu.be/6pw3GhpClMc
In consideration of diversifying viewing environments, advertisements will be distributed on web video media in addition to TV commercials.
Web video media for ad distribution: YouTube, Amazon Prime Video
◾️ TV Commercial Planning Intent
To once again strongly emphasize the phrase "If you're opening an online shop, it's BASE" and further strengthen brand recall for "BASE" as the go-to for online shop creation, the decision was made to air the TV commercials. The TV commercials are structured to impressively use the phrase "If you're opening an online shop, it's BASE," with simple exchanges of dialogue designed to make people naturally remember the "BASE" brand.
Tetsuko Kuroyanagi appeared in the TV commercials. Ms. Kuroyanagi is a person who has been active on the front lines for many years, starting as NHK's first exclusive TV actress, and subsequently as the first female news anchor and talk show host. Ms. Kuroyanagi's attitude of "living true to herself" resonates with the shop owners who use "BASE" and is considered a powerful symbol for conveying the brand message.
◾️ TV Commercial Story
The opening scene begins with Ms. Kuroyanagi and a parrot facing each other in a glamorous room surrounded by flowers.
In the "Tetsuko and the Parrot ~Tetsuko Wants~" commercial, Ms. Kuroyanagi speaks to the parrot, saying "Tetsuko-san" and "Very much," and the parrot imitates her words. When Kuroyanagi continues, trying to elicit a compliment from the parrot by saying "Wonderful," the parrot replies "BASE." Looking puzzled, she tries again to get a compliment, but this time the parrot repeatedly chants the sound logo, "If you're opening an online shop, it's BASE." Kuroyanagi is depicted looking exasperated and muttering, "Oh, come on."
In the "Tetsuko and the Parrot ~Parrot Wants~" commercial, Ms. Kuroyanagi herself starts singing the sound logo, "If you're opening an online shop, it's BASE," and the parrot requests, "One more time." She performs the sound logo again, and even when she asks for its thoughts, the parrot stubbornly insists on "One more time." Finally, on the third try, after she sings, the parrot calls her name, "Tetsuko, one more time," and demands again. The scene concludes with Ms. Kuroyanagi lamenting, "Oh, not again..."
Through the surreal and humorous interplay between Ms. Kuroyanagi and the parrot, the commercials effectively convey the brand message.
◾️ Performer Profile
Photography: Kazuyoshi Shimomura
Tetsuko Kuroyanagi
Born in Tokyo.
After graduating from Tokyo College of Music, Department of Vocal Music, she joined NHK Broadcasting Troupe in 1953. She continued to appear from the very first day of television broadcasting in Japan on February 1, 1953, becoming Japan's first TV actress. Subsequently, she pioneered as the first female news anchor and talk show host, and "Tetsuko's Room," which started in 1976, is still ongoing, continually recognized and updated by Guinness World Records as the "most broadcasts of a talk show by the same host."
Furthermore, her book "Totto-chan, the Little Girl at the Window," published in 1981, sold over 8 million copies and was translated into more than 20 languages, receiving high international acclaim. In 1984, she became Asia's first UNICEF Goodwill Ambassador and has been active for 40 years to date, working for children around the world.
"BASE" will continue its efforts, including TV commercial broadcasts, to create opportunities for recognition and to deliver information to those considering opening an online shop, as well as those who need the service.
The online shop creation service "BASE" https://thebase.com
"BASE" allows anyone to easily create an online shop.