BASE Adds AI Features to "Email Newsletter App"
BASE Corporation has added AI functions to its "Email Newsletter App," an extension feature of its online shop creation service "BASE." Shop owners can now efficiently create email newsletter subject lines and body text with AI suggestions, aiming to increase time for creative activities.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 00:30
- 🔍 Collected: April 30, 2026 at 16:01
- 🤖 AI Analyzed: April 30, 2026 at 16:33 (31 min after Collected)
BASE Corporation (Location: Minato-ku, Tokyo; Representative Director and CEO: Yuta Tsuruoka; hereinafter "BASE"), which operates the online shop creation service "BASE," announced that from Thursday, April 30, 2026, it has added AI functions to its extension feature "Email Newsletter App," which allows shops using "BASE" to send email newsletters (hereinafter, newsletters) to their customers.
When shop owners enter themes they want to promote in their newsletters or customer segments, the AI will suggest subject lines, headings, and body text, assisting in newsletter creation.
◾️ About the addition of AI functions to "Email Newsletter App"
"BASE" aims to promote the planning and development of AI-based products, reduce the operational burden of running online shops, and thereby create more "creative time" for shop owners to focus on value creation that only they can achieve, such as product development, marketing, and enhancing the purchasing experience. The addition of AI functions to the "Email Newsletter App" is part of this initiative.
The "Email Newsletter App" is an extension feature that allows shops using "BASE" to send email newsletters, such as new product announcements, campaign notifications, restock information, and seasonal product recommendations, for the purpose of continuous communication with customers.
The new AI function can be used from the "Create New" screen of the "Email Newsletter App." When shop owners enter newsletter themes such as "I want to introduce new products," "I want to announce sale information," or "I want to explain how to use a product," and configure detailed settings such as selecting relevant products, customer segments, or desired content and writing style, the AI will suggest newsletter text. If products are selected, the AI will generate content that emphasizes product information. If customer segments are set, the AI will generate text tailored to the "Customer Groups" configured using "BASE"'s "Customer Management function."
Previously, shop owners had to conceive newsletter subject lines, headings, and body text from scratch, but with AI assistance, shop owners can now create newsletters for their customers simply by editing and adjusting. Even those unfamiliar with writing or who have difficulty securing enough time for newsletter creation can utilize the AI functions of the "Email Newsletter App" to engage in continuous communication.
■ Overview of "Email Newsletter App" AI Function Provision
・Start Date: Thursday, April 30, 2026
・Target: Shops using "BASE"
・URL: https://apps.thebase.com/detail/41
・App Usage Fee: Free
"BASE" will continue to support shop owners' challenges by implementing AI into its products, thereby reducing the operational burden of running online shops and creating "creative time" for shop owners to focus on value creation that only they can achieve.
End
○ Online shop creation service "BASE" https://thebase.com
"BASE" is a service that allows anyone to easily create an online shop. It is used by 2.5 million shops, including individuals and corporations engaged in creative activities such as product planning, production, and manufacturing, as well as local governments supporting regional revitalization.
"BASE" provides services optimized to enable all people to have their own brand and realize "their own free way of life," supporting online shop operations with a wide range of easily accessible functions such as easy-to-introduce payment functions, design themes that can be set up without code, transaction analysis tools, CRM functions, and "BASE AI Assistant" which reduces the burden of text creation tasks. It enables even individuals and small teams to achieve more efficient and effective online shop operations, creating "creative time" for shop owners to focus on value creation, such as manufacturing, that only they can do, and supporting sales improvement.
Two pricing plans are offered: the "Standard Plan," which requires no initial or monthly fees and only charges a commission when products are sold, and the "Growth Plan," which has a monthly fee but offers industry-leading low commission rates. This makes it suitable for online shops of all sizes.
When shop owners enter themes they want to promote in their newsletters or customer segments, the AI will suggest subject lines, headings, and body text, assisting in newsletter creation.
◾️ About the addition of AI functions to "Email Newsletter App"
"BASE" aims to promote the planning and development of AI-based products, reduce the operational burden of running online shops, and thereby create more "creative time" for shop owners to focus on value creation that only they can achieve, such as product development, marketing, and enhancing the purchasing experience. The addition of AI functions to the "Email Newsletter App" is part of this initiative.
The "Email Newsletter App" is an extension feature that allows shops using "BASE" to send email newsletters, such as new product announcements, campaign notifications, restock information, and seasonal product recommendations, for the purpose of continuous communication with customers.
The new AI function can be used from the "Create New" screen of the "Email Newsletter App." When shop owners enter newsletter themes such as "I want to introduce new products," "I want to announce sale information," or "I want to explain how to use a product," and configure detailed settings such as selecting relevant products, customer segments, or desired content and writing style, the AI will suggest newsletter text. If products are selected, the AI will generate content that emphasizes product information. If customer segments are set, the AI will generate text tailored to the "Customer Groups" configured using "BASE"'s "Customer Management function."
Previously, shop owners had to conceive newsletter subject lines, headings, and body text from scratch, but with AI assistance, shop owners can now create newsletters for their customers simply by editing and adjusting. Even those unfamiliar with writing or who have difficulty securing enough time for newsletter creation can utilize the AI functions of the "Email Newsletter App" to engage in continuous communication.
■ Overview of "Email Newsletter App" AI Function Provision
・Start Date: Thursday, April 30, 2026
・Target: Shops using "BASE"
・URL: https://apps.thebase.com/detail/41
・App Usage Fee: Free
"BASE" will continue to support shop owners' challenges by implementing AI into its products, thereby reducing the operational burden of running online shops and creating "creative time" for shop owners to focus on value creation that only they can achieve.
End
○ Online shop creation service "BASE" https://thebase.com
"BASE" is a service that allows anyone to easily create an online shop. It is used by 2.5 million shops, including individuals and corporations engaged in creative activities such as product planning, production, and manufacturing, as well as local governments supporting regional revitalization.
"BASE" provides services optimized to enable all people to have their own brand and realize "their own free way of life," supporting online shop operations with a wide range of easily accessible functions such as easy-to-introduce payment functions, design themes that can be set up without code, transaction analysis tools, CRM functions, and "BASE AI Assistant" which reduces the burden of text creation tasks. It enables even individuals and small teams to achieve more efficient and effective online shop operations, creating "creative time" for shop owners to focus on value creation, such as manufacturing, that only they can do, and supporting sales improvement.
Two pricing plans are offered: the "Standard Plan," which requires no initial or monthly fees and only charges a commission when products are sold, and the "Growth Plan," which has a monthly fee but offers industry-leading low commission rates. This makes it suitable for online shops of all sizes.