Purchaser Shopping Service 'PAY ID' Renews Its Logo Starting May 2026! Introducing a New Design by Art Director Takahiro Yasuda

BASE, Inc. (Location: Minato-ku, Tokyo; Representative Director and CEO: Yuta Tsuruoka; hereinafter 'BASE') announces that its purchaser shopping service 'PAY ID' will renew its service logo starting May 2026. The new service logo is designed by Mr. Takahiro Yasuda, an art director belonging to the globally active creative association 'CEKAI'. Furthermore, in conjunction with this service logo renewal, the service name notation will be changed from 'Pay ID' to all uppercase 'PAY ID' for the purpose of unifying brand expression. ## 'PAY ID' is a purchaser shopping service that supports a smooth payment experience in online shopping, discovering new products, and encouraging repeat purchases at favorite shops. It was launched in November 2021 as 'Pay ID' (old notation) targeting shopping at shops opened via the online shop creation service 'BASE' operated by our company. By providing the ID payment 'PAY ID Payment', which also offers our proprietary BNPL, and the shopping app 'PAY ID App', we offer shops new sales opportunities and chances for continuous relationship-building, while providing purchasers with a highly convenient buying experience. Currently, the cumulative number of registered IDs has exceeded 18 million (as of December 2025). ## ■ Schedule for Switching to the New Service Logo Thursday, May 7, 2026, 11:30 AM - 3:00 PM - 'PAY ID' Service Site ( https://payid.jp ) - Payment button for 'PAY ID Payment' - 'PAY ID App' Icon *There are no plans for service suspension associated with the switch. Regarding other publishing locations, they will be sequentially updated after May 7. ## ■ About the Design of the New Service Logo The new service logo features a simple design placing a triangle and a circle side by side, where the triangle represents