Binance Japan Appoints Arisa Toyosaki as New General Manager

Binance Japan Inc. ("Binance Japan"), the Japanese subsidiary of Binance, a leading blockchain ecosystem and cryptocurrency infrastructure provider, is pleased to announce that Arisa Toyosaki has been appointed as the new General Manager (Representative Director) effective July 1, 2026. Following this appointment, Takeshi Chino, who has led the launch and growth of Binance Japan for the past four years, will step down from his role and assume the position of Honorary Chairman and Director.

Takeshi Chino (left), Arisa Toyosaki (right)

Since joining Binance, Chino has played a pivotal role in establishing the foundation of Binance Japan, guiding it through significant milestones and contributing to the creation of a platform trusted by Japanese users. With this transition, Chino will move to his next stage for new challenges.

To ensure a smooth transition and continuity of operations, Chino will continue to be involved with the organization as a member of the Board of Directors, providing strategic advice and support during the transition period.

Arisa Toyosaki, who brings extensive experience in the fintech and technology sectors, will succeed Chino as General Manager. Throughout her career, Toyosaki has a proven track record of leading businesses from inception to growth, navigating organizations through periods of innovation, expansion, and transformation.

In her new role as General Manager, Toyosaki will lead Binance Japan into its next phase of growth, focusing on expanding access to digital assets, strengthening partnerships, enhancing user experience, and driving sustainable growth in Japan, one of the world's significant digital asset markets.

Comment from Takeshi Chino, Current General Manager of Binance Japan

I am deeply honored to have been involved in the growth of Binance Japan, thanks to the support of my excellent colleagues and partners. While I am proud of what we have accomplished, I am confident that Binance Japan will achieve further development under Toyosaki's leadership.

Comment from Arisa Toyosaki, New General Manager of Binance Japan

I am greatly honored to take on this important role. I am also delighted to build upon the strong foundation that Chino and the team have established. As digital assets become increasingly integrated into the future of finance, the Japanese market holds immense potential. Moving forward, I look forward to collaborating with our employees, partners, and users to continue driving innovation and growth.

Comment from SB Seker, Head of Binance APAC

Japan remains a strategically crucial market for Binance, and we extend our sincere gratitude to Chino for his leadership and significant contributions in guiding Binance Japan over the past four years. At the same time, we are thrilled to welcome Toyosaki to this position. With her extensive experience in business building, deep understanding of financial technology, and proven leadership, Toyosaki is the right person to lead Binance Japan into its next stage of growth.

Arisa Toyosaki - Brief Biography

Raised in Japan and China during her childhood, she graduated from Northwestern University in the United States with a specialization in Computer Science and Economics. She worked as a derivatives trader at UBS Securities Hong Kong, was responsible for search services and AR business at Google Japan, and founded Cega, a decentralized finance system, in 2022, selling the business in 2025. She was recognized in Forbes 30 Under 30. She assumed her current role in 2026.

About Binance Japan

Binance Japan is the Japanese subsidiary of Binance, a global leader in blockchain ecosystem and cryptocurrency infrastructure. As a registered crypto-asset exchange operator with the Kanto Local Finance Bureau in Japan, it has been primarily offering services such as spot trading and crypto asset lending since August 2023. For more detailed information, please visit https://www.binance.com/ja.

Notes:

1. Crypto assets are not "legal tender" such as Japanese yen or US dollars, whose value is guaranteed by a country. They are electronic data exchanged over the internet.

2. Crypto assets can be used for payment of consideration only with the consent of the recipient.

3. Losses may occur due to price fluctuations of crypto assets. There is a risk of loss if the price of crypto assets plummets or becomes worthless.

4. Due to market conditions and liquidity fluctuations, it may not be possible to trade crypto assets at the order price or quantity.

5. The value of crypto assets may be lost due to the failure of blockchain or other record-keeping mechanisms.

6. There is a difference between the purchase price and the selling price of crypto assets.

7. If private keys or passwords are lost, the crypto assets held may become unusable and lose their value. If this information is disclosed to others, the crypto assets held may be transferred without the user's intent.

8. While our company manages customer assets separately from our own assets, in the event of our company's bankruptcy, we may not be able to return the deposited funds and crypto assets.

9. When trading, please fully understand the transaction details and proceed at your own risk.

Binance Japan Inc.

Crypto-asset Exchange Operator Kanto Finance Bureau Director No. 00031

Member of the Japan Virtual and Crypto assets Exchange Association