Bilcom Launches Management Transformation into "AI Native PR Company" Starting in 2023; Introduces AI Agents Based on 23 Years of PR Expertise and Proprietary Data Company-Wide

Bilcom Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Shigeru Ota) will begin its management transformation based on the company-wide policy of "AI Native PR Company" from July 2026. The company will introduce 36 AI agents company-wide, built upon PR expertise accumulated over 23 years since its founding and proprietary data on media, trends, and analysis. AI will handle practical tasks, allowing humans to focus on relationship building and decision-making. Concurrently, AI implementation will be advanced across all three business segments – Integrated PR Consulting, PR Analyzer, and Media Data Online – to enhance customer value.

Special Website: https://www.bil.jp/lp/ai-native

What is "AI Native" – Not Just Tool Implementation, but a Complete Redesign of the Entire Company

Bilcom's concept of AI Native goes beyond simply introducing generative AI. It involves rebuilding the entire company – its solutions, operational processes, organizational culture and systems, AI agent operation and evaluation, information management, and security – with AI as a prerequisite.

Going forward, work will be designed by categorizing tasks into three types: 1 Tasks to be delegated to AI agents / 2 Tasks where AI agents and humans collaborate / 3 Tasks that can only be performed by humans.

Four Initiatives to Accelerate "AI Native"

1) Company-wide AI Agent Introduction and Business Process Reform

Bilcom will deploy 36 AI agents, each specializing in a different domain, across all businesses and departments to commence collaboration. By integrating 23 years of PR expertise since its founding with proprietary data on media, trends, and analysis, the company aims to improve service quality and delivery speed.

Organizational Chart of AI Agents

2) AX (AI Transformation)* of Solutions

Bilcom will evolve its three business segments and services themselves through AI. In the Integrated PR Consulting business, "PR AX Consulting" will be launched to support clients in utilizing AI agents in their public relations operations. In the PR Analyzer business, "Competitor AI Analysis Consulting" will be introduced, which will create competitor exposure analysis reports and provide advice on PR strategies through discussions. Furthermore, the Media Data business (Media Data Online) will evolve from a database where media data is "searched" to one where it is "proposed."

*AX (AI Transformation) refers to initiatives that fundamentally transform an organization by embedding AI into its business processes and business models.

▽ Overview of New Services

1. PR AX Consulting

Bilcom's internal AI agent utilization will be provided as OEM to clients, tailored to their operations and rules.

Launch Date: July 2026

Target Customers: PR departments, advertising departments, and marketing departments of operating companies

Service Details: Bilcom's internal AI agent utilization will be provided as OEM, customized to the client's operations, rules, and culture.

1 Initial Diagnosis: Deconstruct operations and design optimal applications for AI agents.

2 OEM Implementation: Build and implement AI agents specifically for the client.

3 Implementation and Support Consulting: Provide ongoing support for operation and continuous updates.

Price: Diagnosis starting from ¥1.2 million (excluding tax)

2. Competitor AI Analysis Consulting

Based on competitor data from the cloud-based PR effect measurement tool "PR Analyzer®," consultants will provide monthly reports and strategic discussions.

Launch Date: July 2026

Target Customers: Customers currently subscribing to PR Analyzer

Service Details: Based on competitor data from PR Analyzer, consultants will provide monthly reports and discussions.

1 Competitor Exposure Analysis Report: Visualizes media, tone, and exposure volume.

2 Strategic Insight Feedback: Converts differences with competitors into actionable insights.

3 Action Planning Discussion: Monthly session to concretize actions for the following month.

Price: Starting from ¥300,000 per month (excluding tax)

3) A Personnel System That Rewards AI Usage, Creating a Virtuous Cycle

To promote AI utilization within the company, a rewarding personnel system will be introduced to create a virtuous cycle where "the more you use it, the more you benefit." Multiple initiatives will be launched under the four themes of contribution, support, reward, and enjoyment, including the appointment of AI Ambassadors and an awards system to recognize achievements generated by AI. Evaluation will be based on outcomes (creation) rather than usage time (consumption), making AI utilization a standard practice within the organization.

4) Operations for Evaluating, Maintaining, and Evolving AI Agents

A dedicated team will be newly established to maintain and evolve the 36 AI agents as "assets." This team will be responsible for regular AI agent evaluations, quality and knowledge freshness management, and security and governance management.

Customer Value Created by AI Native – With Time Freed Up by AI, Humans "Act"

The ultimate goal of Bilcom's AI Native transformation is to enhance customer value. By having AI agents handle "practical tasks and production time," humans will be able to invest more time in building relationships with customers, media, influencers, and partners.

Accelerating AI Native Transformation Through Co-creation with External AI Experts

Bilcom will accelerate its AI Native transformation not only internally but also through co-creation with external AI experts. The company will collaborate with three firms: Writeup Inc., which leads the AI-driven development of PR Analyzer; Ediplex Inc., which efficiently optimizes PR Analyzer crawler operations and maintenance with AI; and YMMD LLC (AI King), which provides external perspective support for AI agent utilization in the Integrated PR Consulting business.

▽ Comments from External AI Experts

1) Masahiro Okamura, Fractional CTO, Writeup Inc.

"We are delighted to contribute our expertise to Bilcom's 'AI Native PR Company Declaration.' We have been practicing AI-driven development since 2024 and are currently building and operating an AI company ourselves, incorporating advanced mechanisms such as loop engineering.

We will leverage this practical knowledge to fully contribute to Bilcom's business growth!"

URL: https://www.writeup.jp/

2) Nobuaki Kishida, Representative Director, Ediplex Inc.

"We have partnered with Bilcom on many projects since their early days and have closely observed President Ota's forward-thinking approach to PR x Technology. We see great significance in applying our AI business implementation support, systematized as 'ediplex AX,' in this new initiative with Bilcom. We will strive to play a part in Bilcom's evolution into an AI Native PR Company."

URL: https://ax.ediplex.com/

3) Jun Saito, CEO, YMMD LLC (AI King)

"We are thrilled that the AI King training sessions will be held in July and August as an 'accelerator' for Bilcom, Japan's first declared AI Native PR Company! We eagerly anticipate what the first champion of the 'Bilcom AI-1 Grand Prix' will etch into the history of the PR industry! It will be a summer that industry insiders will be watching with great interest."

URL: https://ymmd-ai.co.jp/

▽ Comment from Shigeru Ota, Representative Director and CEO, Bilcom Inc.

"We, who have evolved PR through data and technology, are now leaping forward to become an AI Native PR Company. This is not about adding more tools. It is about redesigning the entire company with AI utilization as a premise. When AI agents take over routine tasks, humans can move on to more interesting work – and beyond that, value that exceeds customer expectations will be created. We will build a future filled with empathy, together with AI. We will all take that first step."

Bilcom Inc. Company Profile

Company Name: Bilcom Inc.

Location: Roppongi Hills North Tower 11F, 6-2-31 Roppongi, Minato-ku, Tokyo

Representative: Shigeru Ota, Representative Director and CEO

Established: October 2003

Capital: ¥20 million

Company URL: https://www.bil.jp/

Affiliated Organizations: Public Relations Society of Japan, Japan ABC Association, Japan Society for Public Relations, The Society for Science, Technology and Policy, etc.

Bilcom Inc. is an AI Native PR Company that advocates "Evolving PR with AI." The company supports corporate public relations and PR activities from multiple angles by offering integrated PR solutions, the cloud-based PR effect measurement tool "PR Analyzer®," and the matching platform "Media Data Online (MDO)" that connects advertisers and media. Since March 2026, it has been part of the Sunny Side Up Group. As a core company in the PR Tech domain, it is driving innovation in the PR industry while leveraging group synergies.