Bilcom Announces 'PR×DATA Conference 2026' on PR Strategies in the AI Era
Bilcom Inc. will hold its annual flagship conference, 'PR×DATA Conference 2026,' in Minato-ku, Tokyo, on June 3, 2026, targeting PR and branding professionals at large and growing companies. The event will feature communications experts from Ryohin Keikaku (MUJI), Persol Holdings, and Global Link Management, who will share data-driven PR strategies and insights. The event is free by pre-registration (lottery) and includes an offline networking session.
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Bilcom Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Shigeru Ota) will host its annual flagship conference, 'PR×DATA Conference 2026: Perspectives on PR Data Utilization in the AI Era,' on June 3, 2026 (Wednesday). This practical event is designed for PR, communications, and branding professionals from large enterprises, growth companies, and government agencies.
The conference will feature communications leaders from Ryohin Keikaku, Persol Holdings, and Global Link Management, who will reveal the backstories of their data-driven PR strategies. In an era where AI is rapidly reshaping information flow, the event aims to provide a comprehensive perspective on 'data utilization that contributes to management,' moving beyond simple media exposure measurement. The event will be held offline with a 120-person capacity (pre-registration required, lottery-based), followed by a networking session.
Background: From Tool Usage to 'Perspective Updates'
With the rapid evolution of AI, PR data has shifted from the 'collection' phase to the 'utilization' phase. While visualizing vast amounts of data has become easier, PR professionals are now required to possess the capability to interpret that data into 'context' and translate it into management and business strategies.
Bilcom's cloud-based PR effectiveness measurement tool, 'PR Analyzer®,' launched the 'AI Media Analysis Report (Beta)' in March 2026. This feature automates report generation by integrating long-accumulated media data and PR consulting expertise into AI. This conference aims to provide a venue for communications professionals to update their perspectives based on the 'real voices' of leading companies in the dawn of AI-supported analysis.
Key Features of the Event:
1. Real-world cases from luxury speakers: Communications experts from representative companies such as Ryohin Keikaku (MUJI), Persol Holdings, and Global Link Management will explain the backstories of their data-driven PR strategies using specific examples.
2. Covering the forefront of AI×PR: Introduces the background of the latest AI media analysis functions and PR DX trends, sharing practical know-how on thinking frameworks to link PR to mid-term management plans and business results.
3. Free, pre-registration (lottery), and limited to 120 for real networking: In the atmosphere unique to in-person events, the latter half will include a networking session to discuss on-the-ground challenges, helping build a network of PR professionals from large and growing companies.
Event Overview:
Date/Time: June 3, 2026 (Wed) 14:00-18:30 (Reception opens at 13:30)
Venue: Minato City Industrial Promotion Center, 11th Floor, Hall Large (11F Fudanotsuji Square, 5-36-4 Shiba, Minato-ku, Tokyo)
Fee: Free (Pre-registration required)
Capacity: 120 (lottery-based if oversubscribed)
Target: PR/Branding professionals at large/growth companies and government bodies.
Sessions:
Session 1: Ikumi Iwashita (Persol Holdings) - 'Corporate PR Strategy Linked to Mid-Term Management Plan'
Session 2: Manami Kondo (Global Link Management) - 'Making PR Activity 'Explainable Outcomes': Visualizing ROI'
Session 3: Daisuke Nakane (Ryohin Keikaku) - 'Ryohin Keikaku's PR Activities and Media Analysis Efforts'
The conference will feature communications leaders from Ryohin Keikaku, Persol Holdings, and Global Link Management, who will reveal the backstories of their data-driven PR strategies. In an era where AI is rapidly reshaping information flow, the event aims to provide a comprehensive perspective on 'data utilization that contributes to management,' moving beyond simple media exposure measurement. The event will be held offline with a 120-person capacity (pre-registration required, lottery-based), followed by a networking session.
Background: From Tool Usage to 'Perspective Updates'
With the rapid evolution of AI, PR data has shifted from the 'collection' phase to the 'utilization' phase. While visualizing vast amounts of data has become easier, PR professionals are now required to possess the capability to interpret that data into 'context' and translate it into management and business strategies.
Bilcom's cloud-based PR effectiveness measurement tool, 'PR Analyzer®,' launched the 'AI Media Analysis Report (Beta)' in March 2026. This feature automates report generation by integrating long-accumulated media data and PR consulting expertise into AI. This conference aims to provide a venue for communications professionals to update their perspectives based on the 'real voices' of leading companies in the dawn of AI-supported analysis.
Key Features of the Event:
1. Real-world cases from luxury speakers: Communications experts from representative companies such as Ryohin Keikaku (MUJI), Persol Holdings, and Global Link Management will explain the backstories of their data-driven PR strategies using specific examples.
2. Covering the forefront of AI×PR: Introduces the background of the latest AI media analysis functions and PR DX trends, sharing practical know-how on thinking frameworks to link PR to mid-term management plans and business results.
3. Free, pre-registration (lottery), and limited to 120 for real networking: In the atmosphere unique to in-person events, the latter half will include a networking session to discuss on-the-ground challenges, helping build a network of PR professionals from large and growing companies.
Event Overview:
Date/Time: June 3, 2026 (Wed) 14:00-18:30 (Reception opens at 13:30)
Venue: Minato City Industrial Promotion Center, 11th Floor, Hall Large (11F Fudanotsuji Square, 5-36-4 Shiba, Minato-ku, Tokyo)
Fee: Free (Pre-registration required)
Capacity: 120 (lottery-based if oversubscribed)
Target: PR/Branding professionals at large/growth companies and government bodies.
Sessions:
Session 1: Ikumi Iwashita (Persol Holdings) - 'Corporate PR Strategy Linked to Mid-Term Management Plan'
Session 2: Manami Kondo (Global Link Management) - 'Making PR Activity 'Explainable Outcomes': Visualizing ROI'
Session 3: Daisuke Nakane (Ryohin Keikaku) - 'Ryohin Keikaku's PR Activities and Media Analysis Efforts'
FAQ
What can I learn at the PR×DATA Conference 2026?
You can learn about the background of AI media analysis, PR DX trends, and how to utilize data to align PR activities with management strategies.
Which companies will be presenting?
Communications experts from Ryohin Keikaku (MUJI), Persol Holdings, and Global Link Management will present their strategies.