60th Anniversary of 'Otabe': A Year-Long Celebration of Gratitude Starting April 2026
A year-long anniversary project to celebrate the 60th anniversary of 'Otabe' will begin in April 2026.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:28
- 🔍 Collected: March 28, 2026 at 21:59 (21h 30m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 02:26 (412h 26m after Collected)
Bijuu Co., Ltd. (Headquarters: Kyoto, Kyoto Prefecture; President and CEO: Hiroaki Sakai), the manufacturer and distributor of Kyoto confectionery such as 'Tsubuan-iri Nama-Yatsuhashi Otabe' and 'Kyo Baum,' will hold a year-long anniversary project in 2026 to mark the 60th anniversary of the 'Tsubuan-iri Nama-Yatsuhashi Otabe,' which was first created in 1966.
In 1966, the birth of 'Otabe'—a triangular treat featuring sweet red bean paste wrapped in fresh yatsuhashi dough—brought a fresh breeze to Kyoto souvenirs. With 60 years of gratitude in our hearts, Otabe is taking a step toward the next era, aiming to become an even more delicious and beloved brand.
【Otabe 60th Anniversary Special Site】
https://www.otabe.kyoto.jp/anniversary/60th/
Scheduled to launch on April 1, 2026 (Wed) at 10:00 AM.
■ Otabe 60th Anniversary: A Challenge for Even Greater Deliciousness
It has been 60 years since the birth of Tsubuan-iri Nama-Yatsuhashi Otabe. What we have cherished most is the pursuit of true deliciousness and the joy of delivering it to our customers.
We have consistently taken on new challenges, such as the seasonal 'Otabe' series, the bite-sized 'Kotabe,' and the implementation of individual packaging to ensure freshness. In the 2026 fiscal year, as we celebrate our 60th anniversary, we will roll out various projects to express our gratitude and take a new step toward the future.
≪Anniversary Projects: Expressing 60 Years of Gratitude and Stepping Toward the Future≫
1. [SNS Participation] Seeking 'Delicious Memories'
To commemorate our 60th anniversary, we are calling for episodes related to customers and 'Otabe.'