"Grandma's ring is being sold for a pittance..." Don't give up on "Mottainai"! [New platform innovating the jewelry industry] "BIJOUXPASS" launches April 10!

BIJOUXPASS Co., Ltd. is launching an online platform connecting customers with jewelry craftsmen directly. Using AI designs, it offers custom jewelry remodeling at 42% of conventional costs while ensuring fair wages for craftsmen.
新製品NQ 78/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 7, 2026 at 19:10
  • 🔍 Collected: April 7, 2026 at 10:30
  • 🤖 AI Analyzed: April 20, 2026 at 23:59 (325h 29m after Collected)
High-priced full-order jewelry remodeling can now be achieved at 42% of the conventional cost!
A new service is born that simultaneously realizes low prices and increased labor wages for craftsmen through direct ordering to craftsmen and AI design!

BIJOUXPASS Co., Ltd. (Location: Chuo-ku, Osaka, CEO: Nobue Yuki) will start accepting service requests for "BIJOUXPASS", a platform specialized in jewelry remodeling that connects Japanese jewelry craftsmen and customers directly online, from April 10.

■ Background: Two forms of "Mottainai" (wastefulness) in Japan

1. Japanese jewelry assets being bought at a bargain
An enormous number of gemstones flow into the second-hand market every year. Even if people want to remodel jewelry with outdated designs, jewelry stores within living areas are decreasing, especially in regional cities, making it difficult to find a place to entrust the work. As a result, among the many gemstones bought for a pittance, some are passed on to overseas dealers at very low prices and resold at high prices. With BIJOUXPASS, you can find a contractor for jewelry remodeling from anywhere in Japan with just a smartphone.

2. Low craftsman wages
Japan has jewelry craftsmen with world-class skills. However, wages are low, and it is difficult to raise prices, especially due to the soaring price of gold, causing many workshops and craftsmen to suffer. BIJOUXPASS sheds a rightful light on craftsmen, helping them earn better compensation, thereby connecting their skills to the future.

■ Service Features

[Request jewelry from top craftsmen nationwide with a single smartphone!]
A dedicated "Jewelry Concierge" listens to the customer's requests and acts on their behalf to get competitive quotes from registered craftsmen. Unlike conventional matching sites, you can leave all the troublesome communication and quoting to us. Since everything up to the decision of the contractor is completed online, you can request work from craftsmen with reliable skills from anywhere in Japan.

[Low prices that change the structure of the jewelry industry]
BIJOUXPASS thoroughly cuts costs, such as the production cost of hand-drawn designs and intermediate margins. Through a BtoC direct order system, craftsmen can receive appropriate wages. By providing stable orders and income, we support the succession of Japanese jewelry techniques. In addition, quality is guaranteed by setting strict screening processes for registered craftsmen.

[Hand-drawn designs replaced by AI!]
At BIJOUXPASS, AI takes charge of creating design drawings, proposing designs that match user preferences. By having AI handle it, the range of designs also expands. However, since design drawings are blueprints, there is a limit to creating directly from AI designs. Therefore, active jewelry designers supervise the process, eliminating the cost of the hand-drawing process and finishing it into a design tailored to the user while keeping the price low.

■ Representative's Comment