Hearts Become Reasons! Biime Challenges to Create a World Where "Brand's Intentions Are Not Buried." #AprilDream

Our company endorses April Dream, a project that aims to make April 1st a day for sharing dreams. This press release represents Biime's dream.

Biime Inc. (https://biime.net), a fan co-creation PR/public relations support partner that helps realize "what we wish for," aspires to be the presence that subtly turns the gears to fulfill mutual ideals between brands and users. We will continue to challenge ourselves to create a world where "both users and creators are emotionally fulfilled."

■The Background to Realizing Our Dream

In an era overflowing with products and services, simply being "good" is no longer enough to be chosen.

The underlying intentions and the will of the creators.
When these are conveyed as "reasons," people can truly choose from the heart for the first time.

Biime Inc. bridges the gap between brands and users by designing "reasons for being chosen by heart."

Why "Heart" Now?

Originally, every brand inherently contains someone's thoughts and intentions.

However, if these are not communicated, it's as if they don't exist.

We have witnessed such moments countless times.

On the other hand, users also feel a sense of unease about "choosing vaguely."

Who created it, and with what intentions? Why do I want to choose it?

When one has these "reasons," choices should become much richer.

There's something to convey, but it doesn't reach.
There's a desire to know, but no encounter.

That's why Biime wants to design that "final step"!

We want to shout our dream out loud:
"To realize a world where both brands and users are emotionally fulfilled!"

Biime's Initiatives

<Brand Branding / Promotion Support>

"Heart becomes a reason. And that reason can be designed."

Biime unearths the "heart" hidden within brands and, primarily through SNS, designs a way for the brand's value to be naturally conveyed, creating "reasons for being chosen."

Biime：https://biime.net

<Physical Store Mani Mani | Experiential Select Shop & Anko Cafe>

"A Place to Embrace Your 'Likes (Gaps)'"

A place that delivers not just the product itself, but also the background and story behind it as an "experience."
It's a cafe where you can fully embrace your "likes" and cherish your "whitespace" as your heart desires.
Store Mani Mani：https://www.instagram.com/manimani_sasazuka

<Arasa Lab | Lab Community for Working Women>

"Facing the Concerns of Women in Their Late Twenties and Early Thirties Together"

An insight lab that explores the "current location" of women in their late twenties and early thirties.
We create a co-creation space where brands and users meet and cultivate value together.
Arasa Lab：https://biime.net/arasalabo

A New Step Towards the Dream

We will continue to expand the "mechanism for intentions to reach" by launching an e-commerce business that delivers gifts tailored to women's life stages and by disseminating content that addresses real concerns and emotions, all to create a "world where both brands and users are emotionally fulfilled."

A world where we face with heart, and are fulfilled by heart.

Each of these choices becomes the pride of the creators and leads to the satisfaction of the users.
Biime is not just wishing for such a cycle, but actively working to create it.
With love and free ideas, Biime seriously aims and continues to move towards "a world where both users and creators are emotionally fulfilled!"

(Yuki Kamemera, Representative Director, Biime Inc.)

*"April Dream" is a project by PR TIMES where companies announce dreams they wish to achieve on April 1st. We sincerely and earnestly aim to realize this dream.

[About Biime Inc.]

Biime Inc. operates under the corporate philosophy of "Facing with heart, fulfilling with heart," and is a fan co-creation PR/public relations support partner that helps realize "what we wish for."
Composed of 90% women and 10% men, with members ranging from late 20s to over 40s, we value addressing challenges with meticulous care and a multifaceted perspective.
We will continue to challenge ourselves, earnestly aiming for "a world where both users and creators are emotionally fulfilled."

Biime Inc.：https://biime.net/
Store Mani Mani：https://www.instagram.com/manimani_sasazuka/

Biime Inc.：https://biime.net/