"Buzz-worthy" Individuals Get 100,000 Yen in Furniture or Gift Certificates! Big Wood Hyogo Holds "Big Buzz Contest" Where Visitors Compete with Video Posts

Bridal Box Co., Ltd. (Location: Akashi City, Hyogo Prefecture; Representative Director and President: Takashi Ishihara), which franchises five "Big Wood" off-price furniture stores in Hyogo Prefecture, will hold the "Big Wood Big Buzz Contest," a participatory project where visitors compete based on the number of views of videos they film and post themselves. This project encourages visitors to post videos of their in-store experiences on SNS, competing for their "buzz-worthiness."

■ "Just as it is, capture the in-store experience in a video!" The "Big Buzz Contest" where anyone can participate is now being held.

"Off-price" is a business model where surplus inventory from manufacturers, etc., is purchased and always sold below the regular price.
As Japan's first off-price furniture store, "Big Wood" directly sources high-quality new furniture (including scratched items and discontinued products) from Japan and overseas and offers it at low prices. Supported by its appeal, it has grown to over 55 stores nationwide and group sales exceeding 9 billion yen.

The "Big Buzz Contest" being held this time features encouraging participants to capture and share the "joy of encountering bargains" and the "excitement of browsing the store" directly through videos.

Visitors can participate by simply filming a video in the store and posting it on TikTok or Instagram Reels, after following the "Big Wood in Hyogo" Instagram or TikTok account and attaching specified hashtags. No special editing skills are required; please feel free to share your furniture selection process, introduce your favorite products, or share surprisingly low prices from your own unique perspective.

Based on the number of views of the posted videos, the creator with the most views will receive the "Big Buzz Award" of 100,000 yen in furniture or a 100,000 yen gift certificate. Creators whose videos achieve over 10,000 views will receive the "Man Buzz Award" of 20,000 yen in furniture or a 20,000 yen discount coupon.

By turning real in-store experiences into content, generating empathy and discoveries like "I didn't know they had this kind of product" or "I want to go there," we aim to communicate new appeal for our stores and promote visits.

■ Contest Overview

Filming Period: Wednesday, April 29, 2026 - Sunday, May 10, 2026

Posting Period: Wednesday, April 29, 2026 - Sunday, May 10, 2026

Eligibility: Individuals with public TikTok or Instagram accounts (Instagram Reels posts only).

Participating Stores: Big Wood Akashi Store, Nishikobe Store, Kakogawa Store, Himeji Store, Itami Store

How to Participate: Please check the precautions, come to the store, and feel free to film.

How to Post: After creating a video, follow the "Big Wood in Hyogo" Instagram or TikTok account, and be sure to include "#ビッグバズコンテスト" and "#ビッグウッド兵庫" in the caption before posting.

Prize Money: "Big Buzz Award" 1 winner: 100,000 yen in furniture or a 100,000 yen gift certificate (up to 100,000 yen)

"Man Buzz Award" up to 5 winners: For creators with over 10,000 views, 20,000 yen in furniture or a 20,000 yen discount coupon.

Contact Method for Winners: Only winners will be contacted via DM from the official "Big Wood in Hyogo" account. *Please check your DM reception settings in advance.

Official Accounts: https://www.instagram.com/bigwood_hyogo_official/ (Instagram)

https://www.tiktok.com/@bigwood_hyogo (TikTok)

■ Precautions

・Even if a video has many views, if it is not limited to posts related to Big Wood, the Big Buzz Award winner may be selected based on a comprehensive judgment of the content.

・Only videos are eligible for submission; feed posts are not.

・If you do not follow the "Big Wood in Hyogo" Instagram or TikTok account, your entry will be invalid.

・If other customers or staff appear in your video, please obtain their permission or process the video so that their faces cannot be identified.
・Dangerous acts or acts that may damage furniture are prohibited.
・Posted videos may be used for secondary purposes on our company's SNS, website, advertisements, etc. Please be aware of this in advance.
・Please use sound sources and materials that comply with the terms and conditions of each SNS.
・The responsibility for posted content lies with the creator, and our company will not bear any responsibility for disputes with third parties.
・If we determine that a post involves fraudulent activity or is contrary to the spirit of this project, we may disqualify it from consideration at our discretion.
・Posts from private accounts are not eligible for judging.
・If a post is deleted or made private, it will be disqualified from judging.
・Prizes