Trailhead Fully Launches "Digital Food Tech Strategy" to Create Next-Generation Food Culture
Trailhead Global Holdings, Beyondge, and SBWorks have jointly launched the "Digital Food Tech Strategy." They aim to realize next-generation stores through AI and data utilization, targeting 20 billion yen in sales and 500 group stores by the fiscal year ending March 2031.
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- 📰 Published: May 8, 2026 at 01:38
- 🔍 Collected: May 7, 2026 at 17:01
- 🤖 AI Analyzed: May 7, 2026 at 17:44 (42 min after Collected)
Beyondge Co., Ltd. (Head Office: Shibuya-ku, Tokyo; Representative Director and CEO: Ryunori Nogami; hereinafter "Beyondge") and SBWorks Co., Ltd. (Head Office: Chuo-ku, Tokyo; Representative Director: Tomokatsu Nemoto; hereinafter "SBWorks") have established a strong tripartite promotion system to achieve the "Digital Food Tech Strategy," which Trailhead Global Holdings Co., Ltd. (Head Office: Shibuya-ku, Tokyo; Securities Code: 3358; hereinafter "Trailhead") has positioned as the first pillar of its growth strategy in its mid-term management plan.
Background and Purpose
Trailhead is a listed company that operates restaurant brands such as "Kyushu Chikuhō Ramen Yamagoya" both domestically and internationally. In its mid-term management plan formulated in February 2026, the company set a target of 20 billion yen in sales and a group of 500 stores by the fiscal year ending March 2031, positioning the "Digital Food Tech Strategy" centered on AI and data utilization as the first pillar of its growth strategy.
SBWorks and Beyondge will jointly promote the realization of this strategy. By combining Beyondge's AI strategy consulting and SBWorks' system development capabilities, they will establish a system that promotes the entire process from strategy formulation to technical implementation.
Roles and Initiatives of Each Company
Beyondge will leverage its expertise in AI strategy consulting, business creation, and "Beyond AI Industry Base" to design the overall grand design of the Digital Food Tech Strategy and formulate the AI implementation roadmap. SBWorks, as the core technology company of the Trailhead Group, will be responsible for designing, developing, and operating the strategy as concrete AI systems.
Specifically, they aim to realize "next-generation stores" by combining AI-driven demand forecasting and menu optimization, automation and labor saving of store operations, data visualization and optimization of the entire supply chain, and personalized customer experiences based on OMO.
Future Outlook
Trials will commence at Trailhead's directly managed stores within fiscal year 2026, and after verification of effectiveness, a phased expansion to all group stores will proceed. In the future, the established "next-generation store model" will be horizontally deployed to new brands through M&A and overseas stores, contributing to the achievement of Trailhead's mid-term management plan.
Both companies will establish a successful model for AI utilization in the Trailhead Group's restaurant business and contribute to improving the value of the entire food service industry.
Company Overviews
About Trailhead Global Holdings, Inc.
Company Name: Trailhead Global Holdings, Inc.
Head Office: 1-2-3 Dogenzaka, Shibuya-ku, Tokyo
Established: May 12, 1994
Representative: Representative Director and President Tokumitsu Takada
Capital: 1,542,599,125 yen
Listed Market: Tokyo Stock Exchange Standard Market (Securities Code 3358)
URL: https://thg-hd.com/
Business Description: ・Management of group companies and related operations
・Real estate leasing business
About SBWorks Co., Ltd.
Company Name: SBWorks Co., Ltd.
Representative: Representative Director Tomokatsu Nemoto
Head Office: Picoes Nihonbashi 8F, 1-4-16 Horidome-cho, Nihonbashi, Chuo-ku, Tokyo
URL: https://sbworks.jp
Business Description: IT consulting / Various system development support / Planning and operation of IT services
About Beyondge Co., Ltd.
Company Name: Beyondge Co., Ltd. (Reading | Beyondge)
Representative: Representative Director and CEO Ryunori Nogami
Head Office: Ami Hall, 1-1-3 Shibuya, Shibuya-ku, Tokyo
URL: https://www.beyondge.com
Business Description: Creation and nurturing of startups and growth hacking for large corporations
About Beyond AI Industry Base
Beyond AI Industry Base is a co-creation organization that leverages Beyondge's own AI technology and business promotion capabilities as its core, combining the industrial knowledge of large corporations with the advanced technology of AI startups to create industry-specific AI solutions.
Service site here: https://rpo.beyondge.com/ai_industry_base/
Detailed explanation here: https://www.beyondge.com/news/beyonde_ai_industry_base
Background and Purpose
Trailhead is a listed company that operates restaurant brands such as "Kyushu Chikuhō Ramen Yamagoya" both domestically and internationally. In its mid-term management plan formulated in February 2026, the company set a target of 20 billion yen in sales and a group of 500 stores by the fiscal year ending March 2031, positioning the "Digital Food Tech Strategy" centered on AI and data utilization as the first pillar of its growth strategy.
SBWorks and Beyondge will jointly promote the realization of this strategy. By combining Beyondge's AI strategy consulting and SBWorks' system development capabilities, they will establish a system that promotes the entire process from strategy formulation to technical implementation.
Roles and Initiatives of Each Company
Beyondge will leverage its expertise in AI strategy consulting, business creation, and "Beyond AI Industry Base" to design the overall grand design of the Digital Food Tech Strategy and formulate the AI implementation roadmap. SBWorks, as the core technology company of the Trailhead Group, will be responsible for designing, developing, and operating the strategy as concrete AI systems.
Specifically, they aim to realize "next-generation stores" by combining AI-driven demand forecasting and menu optimization, automation and labor saving of store operations, data visualization and optimization of the entire supply chain, and personalized customer experiences based on OMO.
Future Outlook
Trials will commence at Trailhead's directly managed stores within fiscal year 2026, and after verification of effectiveness, a phased expansion to all group stores will proceed. In the future, the established "next-generation store model" will be horizontally deployed to new brands through M&A and overseas stores, contributing to the achievement of Trailhead's mid-term management plan.
Both companies will establish a successful model for AI utilization in the Trailhead Group's restaurant business and contribute to improving the value of the entire food service industry.
Company Overviews
About Trailhead Global Holdings, Inc.
Company Name: Trailhead Global Holdings, Inc.
Head Office: 1-2-3 Dogenzaka, Shibuya-ku, Tokyo
Established: May 12, 1994
Representative: Representative Director and President Tokumitsu Takada
Capital: 1,542,599,125 yen
Listed Market: Tokyo Stock Exchange Standard Market (Securities Code 3358)
URL: https://thg-hd.com/
Business Description: ・Management of group companies and related operations
・Real estate leasing business
About SBWorks Co., Ltd.
Company Name: SBWorks Co., Ltd.
Representative: Representative Director Tomokatsu Nemoto
Head Office: Picoes Nihonbashi 8F, 1-4-16 Horidome-cho, Nihonbashi, Chuo-ku, Tokyo
URL: https://sbworks.jp
Business Description: IT consulting / Various system development support / Planning and operation of IT services
About Beyondge Co., Ltd.
Company Name: Beyondge Co., Ltd. (Reading | Beyondge)
Representative: Representative Director and CEO Ryunori Nogami
Head Office: Ami Hall, 1-1-3 Shibuya, Shibuya-ku, Tokyo
URL: https://www.beyondge.com
Business Description: Creation and nurturing of startups and growth hacking for large corporations
About Beyond AI Industry Base
Beyond AI Industry Base is a co-creation organization that leverages Beyondge's own AI technology and business promotion capabilities as its core, combining the industrial knowledge of large corporations with the advanced technology of AI startups to create industry-specific AI solutions.
Service site here: https://rpo.beyondge.com/ai_industry_base/
Detailed explanation here: https://www.beyondge.com/news/beyonde_ai_industry_base