When will the OLIVIA BURTON SIGNATURE Azure Collection be released?

It will be released on June 19, 2026.

What inspired the Azure Collection design?

The light and atmosphere of seaside moments, like afternoon waves and twilight skies.

What is the case size of the watch?

30mm, offering a perfect balance for everyday wear.

Available at the official online store, H°M’S WatchStore, and nationwide retailers.

Is it water resistant?

Yes, it has 3 ATM water resistance, suitable for daily water exposure.

Capture the Light of the Seaside on Your Wrist: OLIVIA BURTON Launches New Watch Collection

Published Jun 17, 2026 5:40 PM ・ Updated Jun 17, 2026 8:51 AM ・ 5 min read ・ Source: PR TIMES

OLIVIA BURTON, the London-based fashion watch brand, announces the launch of its new 'SIGNATURE Azure Collection' on June 19, 2026. Inspired by the serene light and atmosphere of coastal moments, the 30mm timepieces feature gradient dials and elegant mesh or leather straps, blending sophistication with everyday wearability.

Byonkour Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yushi Arai) announces the launch of the 'SIGNATURE Azure Collection' from OLIVIA BURTON, a London-based fashion watch brand, on Friday, June 19, 2026.

The afternoon beach. The gentle sway of calm waves. The sky painted in twilight hues. The Azure Collection captures the light and atmosphere of moments spent by the sea.

The dials feature layered textures reminiscent of rippling water and soft ombré (gradient) effects akin to watercolor paintings. Delicate blues, gentle rose tones, and dusk-inspired purples reflect nature’s fleeting colors with refined artistry.

SIGNATURE Azure Collection

A new collection from OLIVIA BURTON’s iconic 'SIGNATURE' series.

The classic Roman numeral dial is paired with mesh bracelets or leather straps, creating a light and sophisticated aesthetic.

Case size: 30mm.

Compact enough for daily wear,

yet substantial enough to make a statement on the wrist.

LINE UP

24000338 ¥19,800 (incl. tax) 24000335 ¥19,800 (incl. tax) 24000336 ¥24,200 (incl. tax) 24000337 ¥24,200 (incl. tax)

Azure Rose Gold & Mellow Rose Leather Strap (24000338)

Features a soft gradient dial evoking sunrise, paired with a rose gold case and mellow rose leather strap.

Azure Blue Tone & Silver Mesh (24000335)

A blue-tone dial with wave-like layering and a silver mesh strap, delivering a refreshing, cool impression.

Azure Blue Tone & Gold Mesh (24000336)

A striking contrast between cool blue and vibrant gold.

Azure Purple Tone & Rose Gold Mesh (24000337)

An elegant model combining a dusk-inspired purple-tone dial with a rose gold mesh strap.

[Product Information] SIGNATURE Azure Collection Release Date: Friday, June 19, 2026 Price: From ¥19,800 (incl. tax) Case Size: 30mm Movement: Quartz Water Resistance: 3 ATM

OLIVIA BURTON

Founded in London in 2012, OLIVIA BURTON is a fashion watch brand renowned for designs inspired by nature and vintage aesthetics. With delicate details and a feminine worldview, it continues to captivate women worldwide.

[Where to Buy] • H°M’S WatchStore • Nationwide OLIVIA BURTON retailers • OLIVIA BURTON Official Online Store (https://www.oliviaburton.jp/)

[Inquiries] HMS WatchStore Omotesando 4-4-9-1F, Jingumae, Shibuya-ku, Tokyo TEL: 03-6438-9321

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: H°M’S WatchStore
Products / services: SIGNATURE Azure Collection

Capture the Light of the Seaside on Your Wrist: OLIVIA BURTON Launches New Watch Collection

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