Legendary Diver's Watch Brand "SQUALE" - New Wristwatches -

Beyoncool Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Yuji Arai), which operates the watch select shop "H°M’S” WatchStore," has unveiled new noteworthy lineups from the venerable Swiss diver's watch brand "SQUALE." These include the classical diver's watch "SUB-37," which inherits the brand's history, and the "Matic S," which integrates modern size balance with high performance. These two models express SQUALE's technical prowess and design philosophy as a professional diver's watch manufacturer, cultivated over many years, through different approaches.

## Back to Origins: The Classic Diver "SUB-37 Legend"

The "SUB-37 Legend" is a new model that strongly inherits the DNA of SQUALE's historical diver's watches while integrating modern technology and comfort. It achieves professional specifications with a compact 37mm case and 300m water resistance. The well-balanced case design, reminiscent of vintage divers, features sapphire box glass, a unidirectional rotating bezel, and Super-LumiNova Old Radium, combining high legibility with a classical atmosphere. It is equipped with a Swiss-made Sellita SW200-1 automatic movement, ensuring practicality and reliability. As a model that possesses traditional beauty while offering high-level performance demanded by modern users, it is set to become a new staple for SQUALE.

## Evolved as a Modern Diver: "Matic S"

Matic S

The "Matic S" is an updated model that makes the conventional Matic collection more urban and suitable for daily use. The case has been downsized to 39.5mm, not only improving wearability but also giving the overall design a refined impression. In addition to a slimmer case form compared to previous models, the crown repositioned to 3 o'clock achieves a more symmetrical and smart silhouette. While maintaining a professional diver's level of high performance with 600m water resistance, it adopts new dial designs and strap variations. Styles combining sportiness and sophistication, such as hydro-leather and mosaic rubber straps, are suitable for all daily scenes, not just the sea. This is an evolved model that adds modern luxury while preserving SQUALE's tool-watch spirit.

## SQUALE Proposes a New Era of Diver's Watch Collection

The "SUB-37 Legend" and "Matic S," appearing this time, express SQUALE's appeal through different approaches. The SUB-37 pursues the essence of classic diver's watches, and the Matic S represents modern evolution. Both models embody the technical capabilities and philosophical approach that SQUALE has cultivated over many years as a specialized diver's watch brand.

## Release Date

Pre-sales will begin on Saturday, May 9, 2026, at H°M’S” WatchStore Omotesando. General sales will then begin on Monday, May 18, 2026, at the H°M’S” WatchStore official online store.

Sub-37

SUB-37BKBK.RBK - ¥308,000 (tax included)

Product Details
- Case Diameter: 37mm
- Case Lug-to-lug: 45mm
- Case Thickness: 11mm
- Case Material: 316L Stainless Steel
- Crystal: Box Sapphire Glass / Anti-reflective coating
- Bezel Material: Unidirectional rotating / Sapphire insert
- Lume: SuperLuminova Old Radium
- Lug Width: 19mm
- Water Resistance: 30ATM (300M)
- Movement: Sellita SW 200-1 Automatic
- Power Reserve: 38H

Matic S

MATICLBWLB.MRLB - ￥264,000 (tax included)

MATICGBKBK.RLOR - ￥297,000 (tax included)

MATICLBWT.MRWT - ￥286,000 (tax included)

Product Details
- Case Diameter: 39.5mm
- Case Lug-to-lug: 47mm
- Case Thickness: 12.6mm
- Case Material: 316L Stainless Steel
- Crystal: Domed Sapphire Glass / Anti-reflective coating
- Bezel Material: Enamel finish / Unidirectional rotating
- Lume: Super-LumiNova C1
- Lug Width: 19mm
- Water Resistance: 60ATM (600M)
- Movement: Sellita SW 200-1 Automatic
- Power Reserve: 38H

▼ Sales Locations
H°M’S” WatchStore Omotesando
H°M’S” WatchStore Official Online Store (https://www.hms-
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