American Brand 'Wolbrook' Lands in Japan for the First Time - Launching the Skindiver Watch Collection Inheriting a Vintage Lineage

Beyond Cool Co., Ltd. announces the first-ever Japan launch of 'Wolbrook', an American tool watch brand established in 1949, at their select shop 'H°M’S” WatchStore'. The collection features neo-vintage timepieces blending historical designs with modern specs.
新製品NQ 71/100出典:PR Times

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  • 📰 Published: April 23, 2026 at 17:40
  • 🔍 Collected: April 23, 2026 at 09:01
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Beyond Cool Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Yushi Arai), which operates the watch select shop 'H°M’S” WatchStore', will bring the tool watch brand 'Wolbrook', founded in the United States in 1949, to Japan for the first time.

■ About the Wolbrook Brand
A wristwatch brand born in the United States in 1949. Set against the backdrop of a deeply pragmatic post-World War II era, the brand developed primarily 'tool watches' designed to meet military and professional needs. Envisioned for use in harsh environments, it pursued high legibility, robustness, and a functional beauty stripped of waste. This design philosophy, prioritizing utility over decoration, resonated with many work and military watches of the time and was established as the brand's core. Due to its proven performance and reliability, records show that some models were favored by astronauts, earning high praise in professional fields. However, in the 1970s, the brand temporarily closed its doors due to the Quartz Crisis. Then, in 2019, after nearly half a century, Wolbrook was revived. It relaunched as a collection that incorporates modern technology and quality standards while inheriting the spirit and design codes of its founding era. Currently assembled in Besançon, France, and utilizing Japanese movements, the brand presents a new value for 'practical watches' in the modern age through manufacturing that fuses tradition with rationality.

■ 'Skindiver': The Model Symbolizing the Brand
The brand's representative model is the 'Skindiver', introduced in the 1960s. It features a highly legible dial design that incorporates pilot watch elements while maintaining the functionality of a diver's watch. Its simple yet calculated index placement and high-contrast color scheme allow for instant time reading, whether underwater or on land. Another characteristic is that some models were equipped with a world time function, an advanced mechanism for the era. This stance of prioritizing practicality according to the intended use creates value as a multi-functional tool that goes beyond a mere diver's watch. The current models faithfully reproduce the original designs while updating the specs for daily use, equipping them with sapphire crystals and modern water resistance.

■ Fusion of Vintage and Modernity
Wolbrook's collection is not merely a reissue; it is positioned as 'neo-vintage', reconstructing the charm of vintage watches with modern technology. The rugged, functional design, devoid of excessive decoration, has a high affinity with military and workwear, blending naturally into everyday styling while exuding a solid presence. Furthermore, the adoption of highly reliable Japanese movements and a robust case structure ensures peace of mind as a practical timepiece. It balances a classic appearance with modern usability.

25-SDA-004-RB1-BLE - ¥85,800 (Tax included)

■ Release Information
Advance sales will begin on Saturday, April 25, 2026, at H°M’S” WatchStore Omotesando, followed by a general release on Monday, May 11, at the H°M’S” WatchStore Official Online Store.

SKINDIVER WT AUTOMATIC
25-PAN-001-3LK-STL - ¥110,000 (Tax included)
Product Details
Case Material: 316L Stainless Steel
Case Diameter: 40mm (Lug to Lug 48mm)
Case Thickness: 13mm
Lug Width: 20mm
Water Resistance: 15ATM
Crystal: Anti-reflective box sapphire glass
Movement: MIYOTA 8315 Automatic
Power Reserve: 60 hours
Band: 316L Stainless Steel

SKINDIVER AUTOMATIC
24-SDA-001-RB1-BLK - ¥85,800 (Tax included)
25-SDA-004-RB1-BLE - ¥85,800 (Tax included)
Product Details
Case Material: 316L Stainless Steel
Case Diameter: 39.5mm (Lug to Lug 48mm)
Case Thickness: 13mm
Lug Width: 20mm
Water Resistance: 15ATM
Crystal: Anti-reflective box sapphire glass
Movement: MIYOTA 8315 Automatic
Power Reserve: 60 hours
Band: Rubber strap

22-SA-034-BOR-TTN - ¥95,700 (Tax included)
22-SA-035-BO