Making Skincare Simple in Just 5 Seconds for Busy Men. New Release of Men's All-In-One Gel 'HOPEN ALL IN ONE GEL'

Beverich Inc. (Headquarters: Fujisawa City, Kanagawa Prefecture; CEO: Kei Kinoshita) launched the all-in-one gel 'HOPEN ALL IN ONE GEL' from its men's skincare brand 'HOPEN' on March 28, 2026. This product is a men's skincare product that consolidates the four functions of a toner, milky lotion, serum, and cream into one bottle, leading to clean, matte skin with just 5 seconds of care after washing the face. It meets the needs of busy businessmen and men who do not want to spend time on skincare. 1. Development Background Compared to women's skin, men's skin has more sebum (*general tendency, individual differences exist), and is prone to skin concerns such as shine, stickiness, and noticeable pores, while simultaneously being prone to dryness, resulting in a complex skin environment. However, conventional products requiring multiple steps for skincare presented a high hurdle for men leading busy lives. HOPEN was planned and developed as a product that allows skincare to be easily completed in 'just 5 seconds, even on busy mornings or tired nights.' 2. Product Features (1) 4-in-1 All-in-One Design Condenses the functions of toner, milky lotion, serum, and cream into a single bottle. It simplifies daily skincare, completing the routine with just this one bottle after face washing. (2) 6 Carefully Selected Ingredients Considering men's skin characteristics, it incorporates a well-balanced blend of necessary moisturizing and skin-conditioning ingredients. Ingredient | Category | Features Hop Extract | Moisturizing Ingredient | Prevents rough skin through moisturizing Human-type Ceramide*1 | ...