Exterior Wall Cleaning Specialty Store 'WASHERS' Renews Its Brand. Proposing a New Standard of 'Diagnosis' and 'Cleaning' Before Painting for Exterior Maintenance
Be Trust Co., Ltd. has renewed the brand of its exterior wall cleaning service, 'WASHERS'. They propose professional diagnosis and cleaning as a cost-effective alternative to expensive repainting.
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- 📰 Published: April 9, 2026 at 00:10
- 🔍 Collected: April 8, 2026 at 15:30
- 🤖 AI Analyzed: April 20, 2026 at 15:04 (287h 33m after Collected)
Be Trust Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Satoshi Koike) has renewed the brand image of its in-house business, the exterior wall cleaning specialty store 'WASHERS'.
For a long time, the only options for dealing with dirty exterior walls were 'expensive and large-scale exterior painting' or 'cheap and simple self-cleaning'. With the soaring costs of paint and construction, the hurdle for painting has become even higher in recent years.
Here, our goal is to propose 'regular cleaning by professionals' as an intermediate service before undertaking large-scale painting, and to provide 'an opportunity for professionals to properly assess the degree of exterior wall deterioration' through free diagnoses.
Background of the Brand Renewal
Until now, the mainstream methods for users who own buildings such as detached houses, apartments, and stores to solve the problem of dirty exterior walls have been either 'requesting an exterior painting contractor' or 'self-cleaning using a high-pressure washer'.
However, we learned that there are many voices saying, 'Exterior painting is too expensive to afford,' and 'When I used a high-pressure washer myself, the paint film peeled off and the deterioration worsened.' WASHERS is a service born to solve such worries as a 'means to easily clean exterior walls with the help of professionals, without being as expensive as exterior painting.'
For a long time, the only options for dealing with dirty exterior walls were 'expensive and large-scale exterior painting' or 'cheap and simple self-cleaning'. With the soaring costs of paint and construction, the hurdle for painting has become even higher in recent years.
Here, our goal is to propose 'regular cleaning by professionals' as an intermediate service before undertaking large-scale painting, and to provide 'an opportunity for professionals to properly assess the degree of exterior wall deterioration' through free diagnoses.
Background of the Brand Renewal
Until now, the mainstream methods for users who own buildings such as detached houses, apartments, and stores to solve the problem of dirty exterior walls have been either 'requesting an exterior painting contractor' or 'self-cleaning using a high-pressure washer'.
However, we learned that there are many voices saying, 'Exterior painting is too expensive to afford,' and 'When I used a high-pressure washer myself, the paint film peeled off and the deterioration worsened.' WASHERS is a service born to solve such worries as a 'means to easily clean exterior walls with the help of professionals, without being as expensive as exterior painting.'