BeTheHERO to Become the Hero of Apparel Industry Recruitment
BeTheHERO is a company specializing in recruitment support for the apparel industry. It aims to protect the value of "people" in the fashion industry and contribute to its development by solving recruitment challenges.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:48 (497h 32m after Collected)
“Fashion” possesses a power that cannot be replaced by AI.
It is the value of human intervention. Isn't “fashion,” which unravels and incorporates sensibility and history, something that only humans can create? We will focus on “recruitment” and contribute to the development of the industry.
We aim to realize a future where people say, “Thanks to BTH, we gathered good talent, and the company moved forward.”
Our company endorses April Dream, which aims to make April 1st a day to announce dreams. This press release is the dream of "BeTheHERO LLC."
## Why We Decided to Become the HERO of "Fashion x Recruitment"
BeTheHERO, established in July 2025, provides specialized recruitment support for the apparel industry.
Leveraging our knowledge and experience in industry recruitment support, we generously provide practical know-how to our client companies.
Why did we commit ourselves to this field? It is also a journey of "giving back" for Sasaki, the representative, himself.
During his student days, it was his work in the apparel industry and the colleagues who passionately spoke about the charm of fashion that changed his unconfident self.
As someone who was nurtured and saved by the culture of fashion, he could not overlook the "crisis" facing this industry.
In the past, the apparel industry was synonymous with "dream jobs" for young people.
However, currently, cries from the field such as "people don't gather," "costs are too heavy," and "even if we hire, they quit quickly" are rising, and its former brilliance is being overshadowed by the word "black."
If things continue like this, the Japanese fashion culture of "sensibility" and "hospitality," which can only be born through human intervention, will be swallowed by the waves of AI and efficiency. It was with this sense of crisis that we stood up.
## The Challenge of "Lonely Battle" Faced by Recruitment Managers
What we have seen through our interactions with many companies is the "negative chain" that recruitment managers fall into.
**Endless man-hours:** Chasing applicant responses and media management, leaving no time to carefully consider the company's appeal.
**Discrepancy with the field:** With no dedicated recruitment department, the task is left entirely to store managers, resulting in a series of selection cancellations.
It is the value of human intervention. Isn't “fashion,” which unravels and incorporates sensibility and history, something that only humans can create? We will focus on “recruitment” and contribute to the development of the industry.
We aim to realize a future where people say, “Thanks to BTH, we gathered good talent, and the company moved forward.”
Our company endorses April Dream, which aims to make April 1st a day to announce dreams. This press release is the dream of "BeTheHERO LLC."
## Why We Decided to Become the HERO of "Fashion x Recruitment"
BeTheHERO, established in July 2025, provides specialized recruitment support for the apparel industry.
Leveraging our knowledge and experience in industry recruitment support, we generously provide practical know-how to our client companies.
Why did we commit ourselves to this field? It is also a journey of "giving back" for Sasaki, the representative, himself.
During his student days, it was his work in the apparel industry and the colleagues who passionately spoke about the charm of fashion that changed his unconfident self.
As someone who was nurtured and saved by the culture of fashion, he could not overlook the "crisis" facing this industry.
In the past, the apparel industry was synonymous with "dream jobs" for young people.
However, currently, cries from the field such as "people don't gather," "costs are too heavy," and "even if we hire, they quit quickly" are rising, and its former brilliance is being overshadowed by the word "black."
If things continue like this, the Japanese fashion culture of "sensibility" and "hospitality," which can only be born through human intervention, will be swallowed by the waves of AI and efficiency. It was with this sense of crisis that we stood up.
## The Challenge of "Lonely Battle" Faced by Recruitment Managers
What we have seen through our interactions with many companies is the "negative chain" that recruitment managers fall into.
**Endless man-hours:** Chasing applicant responses and media management, leaving no time to carefully consider the company's appeal.
**Discrepancy with the field:** With no dedicated recruitment department, the task is left entirely to store managers, resulting in a series of selection cancellations.