Private Tutoring School 'Best Kobetsu' Launches New TV CM 'Enjoy Doing It!' Summer Edition on June 14, Expanding Broadcast Area to 6 Prefectures

Bestco Inc. (Headquarters: Koriyama City, Fukushima Prefecture and Shibuya Ward, Tokyo; President: Daisuke Iseki; hereinafter "the Company"), which operates the private tutoring school "Best Kobetsu," is an individual tutoring school that supports the learning of elementary, junior high, and high school students under the slogan "Enjoy the feeling of being able to do it." Currently, it operates 144 classrooms across Yamagata, Miyagi, Fukushima, Tochigi, Gunma, Saitama, Okayama, Hiroshima, and Kagawa prefectures.

This commercial is the second in the series following the spring edition of "Enjoy Doing It!", which began broadcasting in February 2026. The spring edition was aired in five prefectures: Miyagi, Fukushima, Yamagata, Okayama, and Kagawa. The summer edition expands the broadcasting area to six prefectures by newly adding Hiroshima Prefecture.

Based on the slogan "Enjoy the feeling of being able to do it," this series depicts how a child's small daily accomplishments are essentially the same as the experience of understanding and solving academic tasks.

The performers are actual students attending "Best Kobetsu." They took on three challenges: paper cup catching, human compass, and matching number stop. After shooting dozens of times until they succeeded, the final cut captured the children's expressions at the exact moment they accomplished the task. It shows their natural, authentic joy.

■ TV CM Overview

Title: "Enjoy Doing It!" Summer Edition

Broadcast Start Date: Sunday, June 14, 2026

Broadcast Area: Miyagi, Fukushima, Yamagata, Okayama, Hiroshima, and Kagawa prefectures

CM Special Page: https://best-kobetsu.co.jp/tvcm/

YouTube Link: https://youtu.be/Z5dffsZPJcc

■ The Thoughts Behind the CM

The joy of accomplishment does not change whether it is playing or studying. We believe that accumulating small daily achievements builds the ability to find learning "fun." We want "Best Kobetsu" to continue being a place where children can repeatedly experience such moments, and we put this wish into this commercial.

To create a future where children can embrace infinite possibilities regardless of where they live, "Best Kobetsu" will continue to strive to generate more experiences of success for each child and expand their potential through these accumulations.

■ About "Best Kobetsu"

"Best Kobetsu" is an individual tutoring school that supports the learning of elementary, junior high, and high school students. Under the slogan "Enjoy the feeling of being able to do it," it operates 144 classrooms in Yamagata, Miyagi, Fukushima, Tochigi, Gunma, Saitama, Okayama, Hiroshima, and Kagawa, supporting about 8,000 children. We create study plans together tailored to each child's academic situation to support their progress. With customized curriculums and teaching styles that only individual guidance can offer, we create a learning environment that motivates students to learn on their own and improves their academic performance.

https://best-kobetsu.co.jp/

■ About Bestco Inc.

Bestco Inc., which operates "Best Kobetsu," runs the individual tutoring schools "Best Kobetsu" and "Best Kobetsu motto," community-based education, new learning experiences using ICT, and the "Bestco Education Research Institute," which researches education and study methods.

Under the corporate philosophy "B with you: Creating your best together," we create learning environments for children. We especially want to deliver these opportunities to children living in regional areas. We aim to revitalize regions through education by encouraging children to enjoy accomplishment, experience the joy of achieving goals, and hold onto their dreams.

https://bestco.jp/

■ Inquiries from Students and Parents

Bestco Inc. "Best Kobetsu" Inquiry Desk

Toll-free: 0120-690-016

[Hours] 10:00 AM – 8:00 PM (Available on weekends and holidays)

URL: https://best-kobetsu.co.jp/inquiry/

Our dedicated staff will answer your questions carefully.

■ Inquiries from the Media

Bestco Inc. Public Relations

URL: https://bestco.jp/contact/

■ Company Profile

・Company Name: Bestco Inc.

・Headquarters: MFPR Shibuya Bldg., 1-2-5 Shibuya, Shibuya-ku, Tokyo

・Established: May 2009

・Representative: President Daisuke Iseki

・Business Description: Tutoring school business, learning application business, research and study business

・URL: https://bestco.jp/