'Biwaken' Takes the Global Fashion World by Storm! 'Biwaken Dress-Up Expo' to be Held at Tokyo Big Sight

Best Answer Inc., the creator of the unofficial Shiga Prefecture character 'Biwaken,' continues to promote the charm of Shiga through this Lake Biwa-shaped character. Biwaken is evolving into a 'canvas' that infinitely expands the possibilities of expression for creators around the world. We aim to realize a future where we enrich the hearts of people worldwide by spreading Shiga's appeal through the 'dress-up' culture of Biwaken. We support the 'April Dream' project, which aims to make April 1st a day to share dreams. This press release is the dream of Best Answer Inc. Since its inception, Biwaken has expanded its activities through event appearances, collaborations with companies and regions, and original merchandise, with sales growing significantly in recent years. The fan base has expanded from children to adults, increasing recognition both inside and outside the region. Through participating in events that promote Shiga's charm and supporting local efforts, Biwaken has grown as a presence that connects people. Beyond this, we envision a future where Biwaken becomes a 'canvas' for creators worldwide. We want to realize the 'BIWAKEN DRESS-UP EXPO,' a festival where 'nui-katsu' players and costume creators gather at Tokyo Big Sight. We imagine a future where tens of thousands of original costumes created by global artists are displayed. We also aim to make 'BIWAKEN GLOBAL SHOP' a massive success, leading to increased tourism to Shiga as a 'pilgrimage' site. We want to create a future where Biwaken contributes to Shiga and becomes a partner in self-expression for everyone. We believe that the joy of creating and the pleasure of admiring the dressed-up Biwaken will positively change people's hearts. We will continue to challenge ourselves to realize this dream.