B-RISE Develops 'Cells at Work VR' to Fight Alongside Pediatric Cancer Patients, Begins Research Data Measurement at Hiroshima University Hospital
B-RISE, in collaboration with Hiroshima University Hospital, has developed VR content for treatment support for pediatric cancer patients based on the popular anime 'Cells at Work!'. Aiming to deepen understanding of treatment and reduce psychological burden, research data measurement has begun at the hospital.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:00
- 🔍 Collected: April 7, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 23:36 (325h 4m after Collected)
B-RISE Inc. (Headquarters: Hiroshima City; CEO: Toshiyuki Hatama), a company aiming to solve social issues through XR (VR/AR/MR) technology, announces the completion of 'Cells at Work VR,' a VR content for pediatric cancer patient treatment support, based on the TV anime 'Cells at Work!' (Original work by Akane Shimizu, serialized in Kodansha's 'Monthly Shonen Sirius'), which was jointly developed with Hiroshima University Hospital.
With the completion of this content, we are releasing an introductory video today and will begin measuring research data on VR-utilized treatment support at Hiroshima University Hospital.
■ Project Overview
This project, initiated in June 2023 with the cooperation of Kodansha, has been led by Hiroshima University Hospital. It is a VR content aimed at helping hospitalized pediatric cancer patients deepen their understanding of what is happening inside their bodies and their treatment.
B-RISE participated in this project as the producer of the VR content.
We proceeded with the experience design and production, emphasizing the transformation of highly specialized content into an experience that is as easy as possible for children to understand and accept, based on the intentions and supervision from the medical field.
■ Overcoming Cancer Treatment with the Characters
The process of cancer treatment, including both the cancer symptoms themselves and chemotherapy, is painful and difficult even for adults to endure.
Furthermore, in the case of pediatric cancer patients, some are young children who find it difficult to understand the treatment process. Not knowing why these symptoms are occurring, or why the treatment meant to make them better is also painful, can sometimes place a greater psychological burden on them than on adults.
This project aims to show what substances and cells are trying to protect the body during the symptoms that occur in the treatment process.