BERISE Co., Ltd. and GameGum Co., Ltd. Form Business Alliance for IP Utilization and Roblox Domain

BERISE Co., Ltd. (Headquarters: Hiroshima Prefecture, hereinafter BERISE), which has extensive experience in XR/metaverse development, has formed a business alliance with GameGum Co., Ltd. (Headquarters: Shimane Prefecture, hereinafter GameGum), which possesses overwhelming expertise in "Roblox," one of the world's largest metaverse game platforms. The alliance aims to produce high-quality content and provide solutions.

[ Click here for GameGum's press release ]

■ Background and Purpose of the Alliance

In recent years, Roblox has evolved beyond a mere game platform, rapidly transforming into a hub for IP (intellectual property) expansion with the full-scale launch of its licensee business. Furthermore, its importance is growing for educational use and as a branding and marketing method for companies.

This alliance will merge BERISE's "ability to solve social and corporate challenges through XR/metaverse technology," cultivated over time, with GameGum's "game-making prowess based on overwhelming understanding of Roblox." This fusion will enable the provision of unprecedented high-quality content to the market, combining entertainment and practicality.

■ Key Focus Areas of this Alliance

1. Solving Social and Corporate Challenges (BtoB Metaverse)

BERISE's strength in XR solutions will be deployed on Roblox. We will promote metaverse utilization directly linked to solving real-world problems, such as simulations, training, and regional revitalization.

2. IP and License Business Expansion

Centering on licensee utilization within Roblox, we will optimize popular domestic and international IPs for the metaverse space. We will support the formation of fan communities and the creation of new revenue models.

3. Education (Edutainment) Development

Leveraging Roblox's affinity for learning, we will jointly develop educational content for the next generation. We will create environments that provide deep learning through immersive experiences.

4. Branding and Marketing Support

Corporate brand messages will be elevated into experiential content. This will enable effective engagement building with user segments, primarily Gen Z and Gen Alpha.

■ Future Developments

Through this business alliance, both companies will actively work to create new business models based on Roblox.
In the short term, we will embark on releasing collaboration worlds with famous IPs and developing original Roblox worlds for corporate training.
In the medium to long term, we plan to expand beyond Roblox to various metaverse platforms, providing solutions that enrich the future digital society.
Both companies will work together to provide users and businesses with even more valuable experiences and opportunities to solve challenges.

■ Comments from Both Company Representatives

Message from the Representative Director of BERISE Co., Ltd.

We are very pleased to be able to work with GameGum, a venture company originating from Shimane University, which is currently experiencing significant momentum.

We also feel great excitement about the opportunity for both companies to take on Roblox, a globally recognized and currently most dynamic game platform.

In Japan, how to expand the value of IP globally is an important theme. In this context, we believe that the collaboration between our two companies, based in Shimane and Hiroshima, to challenge this area holds great significance.

We are very much looking forward to combining our respective strengths to create new experiences and value.

Message from the Representative Director of GameGum Co., Ltd.

We are extremely pleased to be able to walk alongside BERISE Co., Ltd., which continues to challenge the forefront of the XR field.
They have consistently pursued new technologies and experience design, pioneering the XR and metaverse markets.
Through this alliance, we aim to achieve higher quality and more immersive content development by combining our strength in Roblox game development with BERISE's 3DCG technical capabilities.

Since meeting Mr. Hatama, the representative, in Shimane about two years ago, we have continuously exchanged opinions. During that time, we shared the desire to "create content from Japan that can compete globally."
We are truly delighted to be able to take on this challenge together in this form.

【About BERISE Co., Ltd.】

A technology company that provides virtual space utilization services in the XR domain, with the mission of "integrating digital and physical to enhance human capabilities." Its strength lies in developing cutting-edge solutions that combine realistic 3DCG with application/web development and innovative ideas.

BERISE develops remote training and remote instruction that eliminate the need for human movement, next-generation training in virtual spaces that do not require educators, virtual showrooms without physical limitations, virtual exhibitions, and digital experience content, providing innovative solutions to various industries.

【About GameGum Co., Ltd.】

GameGum Co., Ltd. is a game development studio centered on Roblox.

We primarily operate the following two businesses:

1. Roblox Game Development Studio "GameGum"

Planning, development, and operation of original games for Roblox

Production of game content utilizing IPs such as anime, manga, and movies

Planning and development of metaverse/promotion measures for corporations

2. Educational Platform "GameStudy"

Roblox-based game development education

Operation of a young creator training program

Development of digital talent through practical projects

We utilize games not only for "play" but also as a means for "education," "IP value expansion," and "global expansion." We work with IP holders to maximize content value and simultaneously build an ecosystem that fosters the creativity of the next generation with creators.