Bentley Announces Bentayga EWB Chalet Edition in Collaboration with Gstaad Guy
On May 13, 2026, Bentley Motors announced the Bentayga EWB Chalet Edition, a special model developed in collaboration with social media personality Gstaad Guy. Crafted by Bentley's bespoke division, Mulliner, the model is based on the Bentayga EWB Azure and embodies 'ultimate alpine luxury.' It features an interior inspired by alpine chalets and a unique, hand-finished exterior color.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 19:00
- 🔍 Collected: May 19, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 09:03 (22h 32m after Collected)
Bentley Motors announced the Bentayga EWB Chalet Edition on May 13, 2026 (UK time), a special edition vehicle created in collaboration with renowned social media personality Gstaad Guy.
This model is the result of a partnership between Bentley's bespoke division, Mulliner, and Gstaad Guy, centered on the theme of 'ultimate alpine luxury.' It merges Mulliner's exceptional craftsmanship with Gstaad Guy's refined aesthetic. This is the first time Gstaad Guy has collaborated with Bentley on a limited collection reflecting his personal style.
Gstaad Guy has gained a global following for his satirical and insightful content depicting an ultra-wealthy lifestyle. His work conveys not only humor but also a respect for understated luxury and extraordinary experiences. This model translates that aesthetic and value system into automotive form.
Based on the Bentayga EWB Azure, the vehicle enhances its wellbeing-focused design with the comfort and sophistication reminiscent of a luxury alpine chalet.
## Unparalleled Attention to Detail
The interior design is inspired by a chalet. The four-seat comfort configuration and rear center console provide a comfortable travel experience. The cabin creates a cocoon-like sense of comfort through warm color palettes, natural materials, enveloping textures, and subtle lighting.
Materials include high-quality Saddle leather, tweed details, diamond quilting, and 'Liquid Amber' open-pore wood veneers to evoke the warmth of an alpine chalet. A 'Fireglow' accent adds depth to the space, and the top-tier 'Naim for Bentley' audio system is integrated into the Saddle-colored speaker grilles.
Gstaad Guy's emblem and a special chalet graphic are laser-etched or placed as discreet badges on the seat inserts and fascia panels. An alpine flower motif, a favorite of Gstaad Guy's, is embroidered in red and green on the headrests and cushions, symbolizing Swiss heritage and family values.
## An Exterior of Understated Beauty
The exterior features 'Light Tudor Grey,' a bespoke color developed specifically for Gstaad Guy, which takes approximately 60 hours to be applied by hand. In addition to the bronze-finished Styling Specification, a 'Fireglow' pinstripe on the lower trim adds a sense of presence without disrupting the overall subdued aesthetic. The front fenders are fitted with a 'Chalet Edition' badge.
This model is the result of a partnership between Bentley's bespoke division, Mulliner, and Gstaad Guy, centered on the theme of 'ultimate alpine luxury.' It merges Mulliner's exceptional craftsmanship with Gstaad Guy's refined aesthetic. This is the first time Gstaad Guy has collaborated with Bentley on a limited collection reflecting his personal style.
Gstaad Guy has gained a global following for his satirical and insightful content depicting an ultra-wealthy lifestyle. His work conveys not only humor but also a respect for understated luxury and extraordinary experiences. This model translates that aesthetic and value system into automotive form.
Based on the Bentayga EWB Azure, the vehicle enhances its wellbeing-focused design with the comfort and sophistication reminiscent of a luxury alpine chalet.
## Unparalleled Attention to Detail
The interior design is inspired by a chalet. The four-seat comfort configuration and rear center console provide a comfortable travel experience. The cabin creates a cocoon-like sense of comfort through warm color palettes, natural materials, enveloping textures, and subtle lighting.
Materials include high-quality Saddle leather, tweed details, diamond quilting, and 'Liquid Amber' open-pore wood veneers to evoke the warmth of an alpine chalet. A 'Fireglow' accent adds depth to the space, and the top-tier 'Naim for Bentley' audio system is integrated into the Saddle-colored speaker grilles.
Gstaad Guy's emblem and a special chalet graphic are laser-etched or placed as discreet badges on the seat inserts and fascia panels. An alpine flower motif, a favorite of Gstaad Guy's, is embroidered in red and green on the headrests and cushions, symbolizing Swiss heritage and family values.
## An Exterior of Understated Beauty
The exterior features 'Light Tudor Grey,' a bespoke color developed specifically for Gstaad Guy, which takes approximately 60 hours to be applied by hand. In addition to the bronze-finished Styling Specification, a 'Fireglow' pinstripe on the lower trim adds a sense of presence without disrupting the overall subdued aesthetic. The front fenders are fitted with a 'Chalet Edition' badge.